Emma Social recap: The National Pecan Pie Day edition

A roundup of links we loved this week

It's National Pecan Pie day! So in addition to a roundup of great links from the web this week, we also have the not-so-official results on how to pronounce the word "pecan." I polled my brilliant colleagues (who are well-versed email *and* snack food), and in a landslide win of 18-6, "puh-cahn" beat "pee-can." There were also several write-in votes for "pih-cahn."

Whether you love pecans, pecan pie or you're just nuts about great content, here are your best practices and fun finds for the week:

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The Brainiac Guide to Welcome Email Automation

Emma Social recap: The Here Comes July edition

A roundup of links we loved this week

We've rounded up a few of the best links the web had to offer this week. Go ahead and get your dose of best practices and fun finds because the next time you return to your desk it will be July. Don't panic. Just get those sparklers handy!

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Emma Social recap: The Mobile-Mobile-Mobile edition

A roundup of links we loved this week

Since launching the Brainiac Guide to Mobile Email, we've spent this past month sharing all kinds of expertise about mobile marketing, from both our own smarty-pants staffers and some of our trusted friends and partners. Next week, Emma's heading to HOW Design Live in San Francisco to mingle with designers and marketers, and our own creative director Chris Korbey will speak on designing for the mobile inbox. If you're SF-bound, be sure to come say hello, and don't leave home without reading these favorite articles from our social feed this week. 

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Emma Social recap: The National Donut Day edition

A roundup of links we loved this week

It's National Donut Day, and we're celebrating with Donut Country here in the Emma shop. Whether you're at partial to sprinkles, blueberry or classic glazed, we raise our glasses, er, donuts to you. And now, a non-sticky treat that won't give you a sugar crash: A look at some of the best that the web had to offer this week.

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Emma Social recap: The Summer Vacation edition

A roundup of links we loved this week

School is out for summer, and folks are headed out for all sorts of summer fun. Not sure what to put on your summer reading list? We've got a primer of best practices, news and fun finds to help you kick it off.

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Emma Social recap: The 3-Day Weekend edition

A roundup of links we loved this week

A lot of awesome things come in threes, like primary colors, the Hanson brothers and the number of days you have off this weekend to name a few. Before you head out into your three days of awesome, go ahead and check out three best practices (and more goodies) that we rounded up from the web this week.

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Emma Social recap: The Digital Summit edition

A roundup of links we loved this week

Digital Summit (a.k.a  #dsum13) was so much fun this year. We met a ton of awesome folks, got to see people tweeting photos of their Emma swag (Thank you!) and generally had an awesome time. That wasn't the only awesome thing that went down this past week though. Take a look back at some of the best that went down in social.

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Emma Social recap: The Swag edition

A roundup of links we loved this week

Digital Summit is this upcoming Tuesday, and we're getting ready by packing up tons of Emma goodies to bring to the masses. If you want your own little piece of Emma SWAG, but won't be able to meet us in Atlanta, just leave a comment here. We'd be happy to oblige!

Now that you've just added to your wardrobe, go ahead and add to your knowledge base with a look at what went down in social this past week:

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Emma Social recap: The Faces of Emma edition

A roundup of links we loved this week

From Emma Email Marketing: A roundup of our favorite links and articles from around the web for the week of April 22, 2013.


We celebrated some fun staffer moments on Instagram this week: Christine got cookies for Administrative Professionals' Day, Katie got a Twitter shoutout from a cool customer, Clint donned boxing gloves for an impromptu photo shoot, and Gus the dog accompanied Kyle to the office, where he was promptly put to work on support emails.

So what notable moments happened in the world of social this week? Here's our roundup:

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Making the most of hashtags in social media

Why your social strategy should be more than "Put a hashtag on it"

Have you noticed all the buzz around hashtags recently?

You're used to seeing 'em on Twitter, G+ and Instagram. They pop up on the screen when you're watching your favorite TV show (read: Shark Tank) or the commericals that air in between contestants' business pitches to the sharks. (We're still talking about Shark Tank, right?)

Take a look at your own social feeds. Some people – and brands – embrace hashtags, while others avoid them altogether. Whether you love them or hate them, it seems like hashtags are here to stay. 

And to help you make the most of them, I've outlined a few tips and considerations for your hashtag use.

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