Emma Social recap: The National Pecan Pie Day edition

A roundup of links we loved this week

It's National Pecan Pie day! So in addition to a roundup of great links from the web this week, we also have the not-so-official results on how to pronounce the word "pecan." I polled my brilliant colleagues (who are well-versed email *and* snack food), and in a landslide win of 18-6, "puh-cahn" beat "pee-can." There were also several write-in votes for "pih-cahn."

Whether you love pecans, pecan pie or you're just nuts about great content, here are your best practices and fun finds for the week:

Best Practices
Some great SEO basics for folks just getting started
Not a designer? You can still design great-looking emails
Don't hit the send button yet! Tips to get people to actually read your emails
How one taco shop got email wrong (but still makes really delicious tacos)

Fun Finds
All of the digital marketing acronyms you'd ever need to know
Some well-known logos reworked in Wingdings
Lessons from marketing pioneers Burma-Shave

And lastly, a favorite find from our own Twitter feed

We love the folks at Formstack, and we love our fans, followers and blog readers. We know some of you out there are great writers, so consider contributing to the Formstack blog, eh?

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Emma Social recap: The Here Comes July edition

A roundup of links we loved this week

We've rounded up a few of the best things the web had to offer this week. Go ahead and get your dose of best practices and fun finds because the next time you return to your seat, it'll be July. Don't panic. Just get those sparklers handy!

Best practices

Think Facebook and Twitter don't affect your SEO ranking? Think again.
Your short-form brand story telling is essential to your online marketing strategy
Consult these terms before writing your email's subject line. You may learn a thing or two!

Emma news

We met tons of new friends and fierce Emma fans at this week's HOW Conference
Startups: Are you pro VC, or dead set against it? Our CEO enters the debate July 11! 
Speaking of debates, we've got a hot social media topic up on the blog

Fun finds

Funny guy Aziz Ansari is A/B testing his jokes
Some great *free* design resources
Want to see who was on Facebook first?

And lastly, a favorite find from our own Twitter feed

If you were to get outfitted with a Street View Trekker, where is the first place you'd take it? I'm thinking Robert's Western World. Or maybe the camp where I spent my summers life guarding. The pool of my youth should be brought to the people...

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Emma Social recap: The Mobile-Mobile-Mobile edition

A roundup of links we loved this week

Since launching the Brainiac Guide to Mobile Email, we've spent this past month sharing all kinds of expertise about mobile marketing, from both our own smarty-pants staffers and some of our trusted friends and partners. Next week, Emma's heading to HOW Design Live in San Francisco to mingle with designers and marketers, and our own creative director Chris Korbey will speak on designing for the mobile inbox. If you're SF-bound, be sure to come say hello, and don't leave home without reading these favorite articles from our social feed this week.

Best practices

Do your customers really understand you?
4 pillars of successful brand building
How to hone in on what your subscribers want

Emma news

Switcheroo alert: We upgraded Emma's toolbar in the drag & drop editor
We're giving away free Emma service to a Small Business Superhero!
Formstack has 3 tips for your online form

Fun finds

The best programming fonts for 2013
So many ways to say 'sent from my smartphone'
5 dating tips that apply to creating emails, too

And lastly, a favorite find from our own Twitter feed

Engineering + innovation = burritos. That's some math we can really get behind. 

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Emma Social recap: The National Donut Day edition

A roundup of links we loved this week

It's National Donut Day, and we're celebrating with Donut Country here in the Emma shop. Whether you're at partial to sprinkles, blueberry or classic glazed, we raise our glasses, er, donuts to you. And now, a non-sticky treat that won't give you a sugar crash: A look at some of the best that the web had to offer this week.

Best practices

Are you sizing your email headlines to at least 22 pt?
One quick tip for growing your LinkedIn network
You better start testing your emails for Outlook.com

Emma news

Our Communications Manager was interviewed about mobile email by FierceCMO
We've got free mobile-friendly buttons for your email campaigns
Our Brainiac Guide to Mobile Email is out!
 

Fun finds

Create your own infographic with these free tools
A fun look at different IT jobs with the highest pay and fastest growth
Meet Silencer, and avoid every Game of Thrones spoiler on Twitter and Facebook

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

What, you can't *run* to a donut shop? 

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Emma Social recap: The Summer Vacation edition

A roundup of links we loved this week

School is out for summer, and folks are headed out for all sorts of summer fun. Not sure what to put on your summer reading list? We've got a primer of best practices, news and fun finds to help you kick it off. 

Best practices

Looking to make a mark in social? Set some healthy Social Media Manager habits. 
Does your email adhere to mobile best practices? 
8 keyword tips to help optimize your content marketing 

Emma news

The new Brainiac Guide to Mobile Email is out!
We're giving away free mobile-friendly buttons for your email campaigns
Emma's readymade templates are 100% responsive

Fun finds

A fun read about landing a dream job
A tweet of a Vine of an Instagram of a Tumblr post of a Facebook post of a tweet
A fun infographic that covers all the marketing buzz words

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

Haven't you ever wondered what goes on after the crowd-sourcing goal is met? This article tells all.

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Emma Social recap: The 3-Day Weekend edition

A roundup of links we loved this week

A lot of awesome things come in threes, like primary colors, the Hanson brothers and the number of days you have off this weekend to name a few. Before you head out into your three days of fun, go ahead and check out three best practices (and more goodies) that we rounded up from the web this week. 

Best practices

5 tweaks you can make to your next email to ensure it looks great on screens big & small
Smart ways to use your blog to grow your email list
5 ways Instagram can help you market your business

Emma news

Check out (and comment on) our new logo over on the Under Consideration site!
Getting your emails optimized for mobile just got a whole lot easier.

Fun finds

An infographic about the history of infographics (How meta!)
Great Vine content you may want to follow
Thanks to this teen, you may one day be able to charge your phone in 20 seconds.

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

Sounds like the technology is already heading out for the weekend as probably are most of you. We'll be back on Tuesday, folks. You know where to find us!

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Emma Social recap: The Digital Summit edition

A roundup of links we loved this week

Digital Summit (a.k.a. #dsum13) was so much fun this year. We met a ton of awesome folks in Atlanta, saw lots of Instagrams and tweets from people loving their Emma swag (thank you!) and generally had an awesome time. That wasn't the only fun to be had this week, though. Just take a look back at some of the best social posts...

Best practices

You've got 20-30 characters to get the mobile open
Follow these words of wisdom to make sure your blog shows up in search
Grow your Twitter audience with these 6 tips

Emma news

Every Emma template is now responsive and mobile-optimized! 
Digital Summit was so fun. Head to our Facebook page to see for yourself.

Fun finds

Some predictions about the future of email marketing
Brands are remaking priceless works of art
"The Great Catsby"  Why didn't I think of this?

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

It's hard to not love a cartoon about world domination. 

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Emma Social recap: The Swag edition

A roundup of links we loved this week

Digital Summit is this upcoming Tuesday, and we're getting ready by packing up tons of Emma goodies to bring to the masses. If you want your own little piece of Emma swag, but won't be able to meet us in Atlanta, just leave a comment here. We'd be happy to oblige!

Now that you've just added to your wardrobe, go ahead and add to your knowledge base with a look at what went down in social this past week:

Best practices

You, yes you, can use these 5 tips to boost your business on Pinterest
Social sharing can improve your email response. Go ahead and try it.
Learning about why folks unsubscribe may help you keep them from doing so
 

Emma news

Digital Summit is next week, and we'll be there speaking on mobile email design!
We're hiring in Nashville and Portland 
 

Fun finds

NPR reporters do seem to have pretty great names
A fun set of psychology behind tweeting styles
21 awesome social media facts, figures and statistics for 2013

 

Our most popular tweet of the week

 

And lastly, a favorite find from our own Twitter feed

Google Glass seems to be a hot topic in the blogosphere these days. I LOL'd at this fun little video. It's worth a watch.

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Emma Social recap: The Faces of Emma edition

A roundup of links we loved this week

We celebrated some fun staffer moments on Instagram this week: Christine got cookies for Administrative Professionals' Day, Katie got a Twitter shoutout from a cool customer, Clint donned boxing gloves for an impromptu photo shoot, and Gus the dog accompanied Kyle to the office, where he was promptly put to work on support emails.

So what notable moments happened in the world of social this week? Here's our roundup: 

Best practices

85% of B@Bs aren't using autoresponders?! 
10 great social media tips for local businesses
Is your email subject line creative... or deceptive?

Emma news

Who's got cute glasses and integrates with SurveyMonkey?
Three cheers for Christine on Administrative Professionals' Day (and every day)
Breaking: We still love pizza

Fun finds

5 technology sounds that you may or may not miss
Have you played our Brainiac Memory Match game yet?
Hackers: Uncle Sam beckons

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

Not only is this a superb animated gif, but I love the takeaway about when to send (or not send) your emails. 

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Making the most of hashtags in social media

Why your social strategy should be more than "Put a hashtag on it"

Have you noticed all the buzz around hashtags recently?

You're used to seeing 'em on Twitter, G+ and Instagram. They pop up on the screen when you're watching your favorite TV show (read: Shark Tank) or the commericals that air in between contestants' business pitches to the sharks. (We're still talking about Shark Tank, right?)

Vine, the latest arrival on the social media scene, now uses hashtags more prominently on its Explore page to help surface popular topics, and news broke last month that hashtags on Facebook are immiment. 

Take a look at your own social feeds. Some people – and brands – embrace hashtags, while others avoid them altogether. Whether you love them or hate them, it seems like hashtags are here to stay. And to help you make the most of them, I've outlined a few considerations for your hashtag use. 

Social tips for becoming a hashtag pro

  • Don't go on a hashtag-spree, at least not on Twitter. The recommended hashtag allowance is two per tweet. 
  • Search social sites to discover which relevant tags are the most popular before choosing what to use in your tweet. Content curators may be searching for popular tags, and you want your content to surface.
  • Create a unique tag for special events or campaigns. Pick one that's logical and not super-long (you don't want to impede RTs), and make it public so folks at home can play along. When we launched our Brainiac Guide to Images in Email, we tagged some posts with #Brainiac. It's a great way for all of our Brainiac content to surface in one search.
  • Treat different channels, you know, differently. While Twitter says to limit the number of hashtags per post to two, Instagram recommends covering all of your bases. You're allotted up to 30 tags per photo.
  • Never punctuate hashtags or include spaces – you'll break the tag and look like a social amateur. If you're looking to make the tag more legible, capitalizing the first letter of each word may help. #LikeThis

Are you a #hashtag #convert, or are you hoping they'll go the way of Tamagotchi pets? Leave a comment and let us know!

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