Care to share the email marketing campaigns that land in your inbox?

Emma staffers explain when & why they share emails with their social networks

I imagine you don't know this about me, but I've got a soft spot for furry four-legged critters. So every time that I get an email marketing campaign (like this one) full of cute, adoptable dogs, you can count on it being something that I share with every social network that I'm on.

Extra special email campaigns and causes seem to rise up, grow a pair of legs and earn a new life outside of the inbox.

The inclination to share hits everyone differently, so I spoke with four of Emma's social-savvy staffers to find out what makes them click the share button. Read on to see if you can spot a trend or two.

Jamie Bradley, Sales

Jamie: I'm a big fan of giving back, whether it be to a cause on the world stage that strikes a chord with me or an adorable little leaguer going door-to-door selling candy bars for new uniforms.

Email is an invaluable tool for nonprofits to quickly and effectively raise awareness in a fast, cost-efficient and attention-grabbing way online.

So, as a recipient, I'm very likely to spread the word to my social networks if there's an immediate need, like a call for last-minute volunteers or emergency donations. Hitting that share button never felt so good!

++++

Patrick Copeland, Customer Support

Patrick: In short: relevance. Whether it's a sale at a shop, an upcoming event, a news article or a video I know my friends and followers will find hilarious, it has to be fully relevant for the people to whom I'm sharing.

If you're reaching me directly with information that's actually suitable to me, then one can assume that my social network friends and followers are – for the most part – like-minded and would appreciate receiving the same information.

++++ 

Cliff Corr, Marketing

Cliff: I usually share an email if it strikes a chord with me personally or professionally. If it's something that I feel a part of or something that inspires me, I'll share it.

But, before sharing anything on a social network, I always ask myself a couple of questions, such as "Does this post represent me?" and "Would my friends and followers find it interesting?" If my answers are "yes," then I'll share. I also ask myself questions like, "How many is too many when it comes to pictures of my dog?" and "Should I cool it with this many karaoke updates?" My filter tends to be stricter for the first two questions ... (Want to see a picture of my dog, Sir Henry Wiggles? Thought so.)

++++

Seth Wood, Design

Seth: My reasons for sharing an email via a social networking site are largely content-driven.

Being a bit of a design nerd, for me that means anything design-related that I think is noteworthy and cool, and anything I think that people who have similar interests (the people I most frequently communicate with via the interwebs) might enjoy as well.

This may mean different things for different people – music-related news for the audiophiles and cat pictures for, well, pretty much everyone. Essentially anything I find interesting or informative is likely to make its way onto someone else's feed.

++++

Making your emails more sharable …

Wish more folks were sharing your emails on Twitter, Facebook and LinkedIn? Here are a few quick tips: 

  • Create a purposeful call to action in your email prompting your subscribers to share with their friends and social networks. You can even sweeten the deal by rewarding those power sharers. (Never hurts to ask, right?) Learn how to turn on social sharing for your emails.
  • Design a subscriber preference center, and give your audience the ability to choose what sort of content they want to be receiving.
  • Smartly segment your audience, then send.

I hope that I'll see your email campaigns showing up in my social feeds soon. And if you've come across an especially share-worthy email lately, please tell us about it in the comments section here.

Find even more email marketing tips in our resource center.

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About the changes coming to Emma: new website, new editor & more

A letter from Clint, Emma’s co-founder and CEO

Dear Emma customers,

Starting next week, you’re going to notice a few changes at Emma. And I thought it might be helpful to provide a bit of context around what you’ll see and how it all fits together.

Eons ago – you were probably really young and still listening to Wham! and don’t remember this – we created Emma based on a handful of things we were quite passionate about: elegantly simple product experiences, stellar design and great customer service. A fourth passion, for Scandinavian collectible figurines, did not seem particularly relevant at the time. (Just you wait.)

See our all-new drag & drop editor in action. Like, really fast action.

All these years later, here we are still hard at work bringing those themes to life, spending countless whiteboard, and regular, hours working on ways to improve our product, our designs and our service.

So what’s all the change about? Well, over the past year or so, we’ve been:

  1. Building an entirely new email editor, replacing our intuitive but fairly inflexible editor with a slick drag-and-drop editing experience that makes it much easier (and fun?) to create fabulous email campaigns.
  2. Creating a brand-new template design gallery to complement our custom design services. It’s a collection of really smart, readymade design templates that will expand over time and make stellar design instantly available to all.
  3. Adding more smart marketing features, like expanded social sharing, subscriber notifications and Google Analytics integration. You can read about those in this blog post and know there’s plenty more to come on this front, smart marketing friend.
  4. Rearchitecting Emma’s underlying platform, so that it performs better (read: faster) as we grow and includes an API layer that sets up Emma to integrate with lots of other great marketing products and services.
  5. Designing a new website with an updated brand treatment and even a subtle account makeover to reflect all the newness and make the overall Emma experience more consistent, not to mention more modern.

These changes will be unveiled on a rolling basis beginning next week. In fact, some of you have been gracious enough to help us test the new platform and early versions of the editor and related features. You’ve helped us spot bugs, offered us lots of great feedback and lived through a not-always-awesome and sometimes-downright-crappy beta testing process. To each and every one of you, I offer a huge note of thanks. You are Emma’s champions, and I don’t mean that in a cheesy “We Are the Champions” or “Wind Beneath my Wings” kind of way, unless those are your two favorite songs, in which case that’s exactly what I mean.

And for everyone reading this, know that the culmination of this work isn’t a finish line of any sort. It’s a starting line, with lots of great improvements and additions planned and an entire team of people pretty dang fired up to make it all happen.

Behind these changes is a team of people obsessing over your experience. We're so excited about what's to come, we made a video about it.

The team is so fired up, in fact, we felt compelled to make a video about it. Just like we can’t talk you through the new features nearly as well as we can show you, we can’t really capture the energy of the Emma shop without pulling back the curtain on the office, even though we’re moving that office to the brand-new, really old historic Trolley Barns in a matter of days.

Feel free to reach out to the team with any pressing questions about any of this, or email me directly with any big thoughts you have on the future of Emma, whenever those thoughts happen to strike you. And thanks so much for being part of the Emma journey with us. Entrusting us with even a small part of your brand and business is a big deal, and it’s a responsibility we truly take to heart.

Cheers,
Clint

Clint Smith
Emma Co-founder & CEO

Set up a free trial account to start using Emma today.

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Announcing three new Emma features!

Social posting, notifications and Google Analytics integration are available on Emma's new platform

We kicked off the year with big plans to overhaul Emma’s platform and the way you do email marketing, and we’re thrilled to share that three new features are now available on Emma’s new platform.

Social posting, notifications and Google Analytics integration have been released, and they’re available to customers who’ve been upgraded to the new system. Let’s take a look at how they work.

Social posting: Publish your Emma campaigns to Facebook and Twitter

Social posting is our latest foray into a more integrated email + social experience. It allows you to post your email campaigns on Facebook and Twitter, right from your Emma account. You’ll enjoy the added reach of sharing your content through social channels, without needing to log into multiple websites to spread the word.

We’ve built in flexible timing options, so you can schedule your tweets and Facebook updates at the time you wish, regardless of when your email hits your subscribers’ inboxes. You can even share prior email campaigns from within the response section of your Emma account. Learn more in Emma’s help guide.

Notifications: Find out when someone signs up for your email list or takes a survey

If you’re already using signup forms and surveys, you know how powerful they are in getting to know your audience better. Now, we’ll send you email notifications when people join your list or complete a survey — choose real-time notifications, or opt for a daily or weekly digest.

With notifications, you’ll learn about your audience as it shifts and grows, and you’ll be able to consider their feedback right away. You might even respond to a particular person in real time, adding a decidedly personal touch to your marketing efforts. Learn more in Emma’s help guide.

Google Analytics: Learn more from your email links

With Emma’s response metrics, you can track who’s opening, clicking and sharing your emails. But what happens after they click? Our brand new Google Analytics integration lets you track visitors to your website who arrived there by clicking links in your email. You’ll see how they arrived, how they interacted on your site and how your email marketing efforts fit within your larger marketing plan. The even better news? If you’ve already set up a Google Analytics account, you’ll be ready to integrate immediately.

We take care of the complex stuff under the hood. During the campaign send process, enter a tracking name for the mailing, and then you’ll see that name appear in the traffic sources of your Google Analytics dashboard. Learn more in Emma’s help guide.

Log into Emma to use these features now.

 

Don’t see these features in your account?

We’re working behind the scenes to upgrade every Emma account to our new platform. Most direct accounts have been upgraded, and we’re in the process of upgrading agency clients now. If you don’t see these new features in your account, let us know and we’d be happy to hurry along your account’s upgrade.

Stay tuned for more news on feature releases, including our brand new content editor and Template Gallery.

New to Emma? Give us a try for free.

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Plan your next event with Emma’s help

Tools for creating invitations, managing RSVPs and more

Emma loves a party. And a webinar. And an open house. Emma’s a pro at planning events, and all the tools you need to promote, invite and create follow-ups for your own in-person or online event already exist in your Emma account (and are included in your monthly pricing) — no need to turn to a third-party solution to handle e-vites. Check out these simple steps for planning your next event with Emma.

Build anticipation

Leverage the power of your audience for event promotion. Send a special save-the-date campaign or simply include information in your regular newsletter. If you’re looking to expand the invite list, enable Emma’s social sharing tool in your campaign so recipients can share the event with their social networks. (And consider drawing attention to your signup form in the campaign so new folks can easily sign up to learn more about the upcoming event.) Emma will track the reach of your campaign on Twitter, Facebook and LinkedIn so you can see where the most buzz is generated.

Craft a stylish invite

When you’re ready to send the invitation, you’ll be able to create it as a campaign in your Emma account — either on your custom stationery or by coding your own HTML. Or if you’d like our design team to create a new custom stationery for you, fill out our online design form. To help recipients remember your event (and add it to their online calendars), include a link to a downloadable .ics file. You’ll have tracking information at your fingertips when you send from Emma: see which invitees are receiving, opening and clicking on your campaign.

Find out who's attending

So how will folks RSVP to your event? In the invitation campaign, simply include a link to a survey form. It gives recipients an easy way to RSVP, and it allows you to include fields for any information you’d like to gather from them: name, number attending and more.

Once you’ve collected details about who’s attending, segment your audience by creating a special group for confirmed attendees and one for folks that might need a follow-up invitation based on their responses.

Send a reminder

Emma’s handy scheduling feature takes the work out of event reminders. Simply create a couple reminder campaigns ahead of time, and set Emma up to send one a week before and another the day before your event. Include additional information, like directions or last-minute changes. Once again, the design and branding will be distinctively yours, and you’ll see who’s opened, clicked and socially shared right in your Emma account.

Thank them for coming

Once the event is over, don’t miss a great opportunity to strengthen your relationship with attendees by following up with a thank you note via email. It goes a long way to cementing brand loyalty. Plus, it’s an ideal time to get feedback. Simply tuck a new Emma-powered survey in the email and let folks rate the event. You’ll be able to view and export their comments right from Emma’s response section.

If you have an upcoming event and you’d like to chat about the specifics of setting up any of these steps, feel free to reach out to us. And if you’ve already used Emma to plan a party, let us know how it turned out!

Want even more ways to become an email marketing expert? Download our eight-step guide.

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