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Connecting with consumers to learn more about your own brand

Takeaways from Advertising Week

If you asked your customers (or anyone familiar with your organization) to describe your brand in a word, what do you think you'd hear?

That question stuck with me after attending the 9th annual Advertising Week in New York City this week. Emma is proud to be the email marketing provider for this great organization, which puts on a fabulous event that brings together the best and brightest minds to engage in conversations about advertising that range from content to privacy to medium to brand.

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