Marketers are always looking for ways to get more subscribers to engage with their emails. Thankfully, there are three essential tools in the email content Swiss Army Knife (what, you don’t have one?) that help you do just that — call-to-action (CTA) buttons, social follow buttons and video blocks. Here’s how to make the most of each one.See full article
When many of you asked for an Android version of Metric, our email results app, we knew we had to make it happen. So, we’re most excited to say: Android users, the wait is over! Emma's Metric app is now available in the Google Play store!See full article
We created Guestbook, our signup form iPad app, to make it easier for customers to grow their lists from brick & mortar locations or at events, conferences and trade shows. We’re happy to report that many of our customers love using Guestbook, and they also love giving us feedback, ideas and new ways we can make it better. We took that feedback to heart, and we're excited to release Guestbook 1.1!See full article
Automation is a hot topic among marketers, but it can also be kind of an intimidating one – especially if you’re looking at super-expensive automation platforms built for orchestrating overly complicated automated campaigns. We’re not that into clunky, unwieldy things, so we set out to design an automation toolset that would make it easier than ever to create smart, targeted automated email series. We started rolling it out to customers about 2 months ago, and here’s what we’ve learned so far.See full article
You know what's fun? Building stuff. Legos, Construx, Erector Sets -- there's a sense of satisfaction that comes from taking a pile of pieces and turning them into something that looks cool and maybe also does something cool. Like scare the family cat.
This year, the team focused on building and delivering big and small enhancements to every Emma account, all aimed at creating a better experience. Here's a rundown of noteworthy 2014 releases.See full article
We recently hosted a livecast for Emma customers to get an early look at our upcoming automation features. Automation product owner Cody De Vos and client success specialist Rachel Rogers walked attendees through their favorite aspects of the new Automation section in Emma. Watch my favorite clips for a sneak peek!See full article
Today, we're excited to announce a new homepage dashboard, just for our agency partners. It's designed to keep you up to date on everything you need to know so you can stay organized and get your clients great results. Learn where the idea came from, and get a video tour of all the cool stuff you'll see in your Emma Agency account.See full article
To help more of our marketers get in the automation game, we want to make setting up automatic emails even easier. We know automation can complement your existing sending strategy with smart, targeted messages that feel personal and scale your marketing efforts.
That's why we're so excited to share an early look at Emma's expanded email automation features. Read on to learn exactly what we're building and how you can get early access in your own Emma account.See full article
When we released Emma's new Response overview, we knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. Here are the 5 big learnings I gleaned from reviewing the last five editions of our own monthly-ish newsletter.See full article