How we used dynamic content to announce Dynamic Content

One of the best parts about releasing new features like Dynamic Content to our customers is that now WE get to use them ourselves! Selfish, I know, but we're marketers, too, so this stuff gets us excited. And what better way to try out Dynamic Content than to use it in the actual email announcing its release? Here's a behind-the-scenes look at how we created the email, including the full step-by-step creation process so you can see just how easy it is.

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The Brainiac Guide to Welcome Email Automation

Announcing Dynamic Content, powered by Emma

Dynamic Content is a powerful new feature from Emma that allows you to send unique, personalized content to each one of your subscribers based on the data you store about them — all from a single email. Here's how it works.

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Announcing Dynamic Content for tiered Emma accounts

Dynamic Content is a powerful new feature from Emma that allows your accounts to send unique, personalized content to each one of their subscribers based on the data they store about them — all from a single email. Here's how it works.

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How to use Lightbox Forms the right way to capture more emails

Despite the anxiety surrounding lightbox forms, they’re really like any other marketing method: Use it badly, you’ll produce bad results. Use it well, you’ll produce great ones.

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Announcing Emma’s newest partner, Eventbrite!

An all-new, easier way to promote events, track ticket sales and more

We’re super excited to announce that we’ve partnered with Eventbrite, a leader in event registration and ticket sales. So what’s that mean for you? This partnership lets us provide a best-in-class integration that makes sending beautiful emails about your events, personalizing invitations and capturing ticket sales data easy and intuitive.

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Want better email click rates? Try these 3 design tips.

Marketers are always looking for ways to get more subscribers to engage with their emails. Thankfully, there are three essential tools in the email content Swiss Army Knife (what, you don’t have one?) that help you do just that — call-to-action (CTA) buttons, social follow buttons and video blocks. Here’s how to make the most of each one.

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Metric for Android is here!

Our email results app is now available in the Google Play store

When many of you asked for an Android version of Metric, our email results app, we knew we had to make it happen. So, we’re most excited to say: Android users, the wait is over! Emma's Metric app is now available in the Google Play store!

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Grow your list from anywhere with Guestbook 1.1

How our customers helped us make our email signup app even better

We created Guestbook, our signup form iPad app, to make it easier for customers to grow their lists from brick & mortar locations or at events, conferences and trade shows. We’re happy to report that many of our customers love using Guestbook, and they also love giving us feedback, ideas and new ways we can make it better. We took that feedback to heart, and we're excited to release Guestbook 1.1!

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Why integrating email with Shopify is a no brainer for retailers

3 sales-boosting benefits of this seamless integration

Our integration with Shopify allows online retailers to get better results from their email marketing by making it easier for you to target the right customers with the right message – which, you know, helps you sell more stuff. Here are the three features our customers like best about it.

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