Automation is a hot topic among marketers, but it can also be kind of an intimidating one – especially if you’re looking at super-expensive automation platforms built for orchestrating overly complicated automated campaigns. We’re not that into clunky, unwieldy things, so we set out to design an automation toolset that would make it easier than ever to create smart, targeted automated email series. We started rolling it out to customers about 2 months ago, and here’s what we’ve learned so far.See full article
You know what's fun? Building stuff. Legos, Construx, Erector Sets -- there's a sense of satisfaction that comes from taking a pile of pieces and turning them into something that looks cool and maybe also does something cool. Like scare the family cat.
This year, the team focused on building and delivering big and small enhancements to every Emma account, all aimed at creating a better experience. Here's a rundown of noteworthy 2014 releases.See full article
We recently hosted a livecast for Emma customers to get an early look at our upcoming automation features. Automation product owner Cody De Vos and client success specialist Rachel Rogers walked attendees through their favorite aspects of the new Automation section in Emma. Watch my favorite clips for a sneak peek!See full article
Today, we're excited to announce a new homepage dashboard, just for our agency partners. It's designed to keep you up to date on everything you need to know so you can stay organized and get your clients great results. Learn where the idea came from, and get a video tour of all the cool stuff you'll see in your Emma Agency account.See full article
To help more of our marketers get in the automation game, we want to make setting up automatic emails even easier. We know automation can complement your existing sending strategy with smart, targeted messages that feel personal and scale your marketing efforts.
That's why we're so excited to share an early look at Emma's expanded email automation features. Read on to learn exactly what we're building and how you can get early access in your own Emma account.See full article
When we released Emma's new Response overview last month, I knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. Here are the 5 big learnings I gleaned from reviewing the last five editions of our own monthly-ish newsletter.See full article
We're super excited to announce a whole new way that we can all do better email marketing together. We call it One Idea – because many times we're just one simple idea away from getting the marketing results we've always wanted. All you have to do is share an example of one of your email marketing campaigns. We'll review it, and send one tip to help your next email get better results. That's it! Here's a quick breakdown of how it all works.See full article
We’re excited to announce the release of Metric 1.1! It’s an update that makes our free iPhone app even better. Let’s pretend that you just asked us what’s better about it. So glad you asked! How about we take a quick tour of what’s new (keep your hands and feet inside the vehicle at all times).See full article
We’re excited to announce the release of our brand new Occasions template collection! All 16 of our new Occasions email marketing templates are gorgeous and mobile-optimized, so they’ll look great on both large and small screens. Here are a few ways you can put the new templates to work.See full article