Ever use a click map? Simply put, it shows you at a glance which links in your email are getting the most clicks.
In Emma’s click map, for instance, the larger the circle, the more clicks there were on that link. And if you hover over a circle, you can see the exact number of unique clicks on that link.
The coolest part? You can toggle between desktop and mobile views to see how your subscribers engage with your email on different devices. Are most people clicking on images or text links? Video or the CTA button? The click map quickly surfaces that information
Here some important things you can learn from a click map, along with some ways you can use that data to create smarter email campaigns moving forward.See full article