New email marketing insights just for agencies

A tour of Emma's new agency dashboard

Today, we're excited to announce a new homepage dashboard, just for our agency partners. It's designed to keep you up to date on everything you need to know so you can stay organized and get your clients great results. Learn where the idea came from, and get a video tour of all the cool stuff you'll see in your Emma Agency account. 

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The Brainiac Guide to Welcome Email Automation

Coming soon: Expanded email automation, powered by Emma

To help more of our marketers get in the automation game, we want to make setting up automatic emails even easier. We know automation can complement your existing sending strategy with smart, targeted messages that feel personal and scale your marketing efforts.

That's why we're so excited to share an early look at Emma's expanded email automation features. Read on to learn exactly what we're building and how you can get early access in your own Emma account.

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5 “Eureka!” moments in our email marketing results

Lessons learned using Emma's new Response overview

When we released Emma's new Response overview last month, I knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. Here are the 5 big learnings I gleaned from reviewing the last five editions of our own monthly-ish newsletter.

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The One Idea to get better results with your email marketing

Send us a link to any email campaign and get one tip to make it better

We're super excited to announce a whole new way that we can all do better email marketing together. We call it One Idea – because many times we're just one simple idea away from getting the marketing results we've always wanted. All you have to do is share an example of one of your email marketing campaigns. We'll review it, and send one tip to help your next email get better results. That's it! Here's a quick breakdown of how it all works.

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How we just made Metric for iPhone even better

See what's new in the latest version of our email results app

We’re excited to announce the release of Metric 1.1! It’s an update that makes our free iPhone app even better. Let’s pretend that you just asked us what’s better about it. So glad you asked! How about we take a quick tour of what’s new (keep your hands and feet inside the vehicle at all times).

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Just released: Your new email Response overview

The deeper insights you've been waiting for

You may have noticed that the Response overview in your Emma account is looking a little different these days. 

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The anatomy of our new Response overview revealed

Enough teasing, we're ready to show you the goods

You may have heard that we’re completely revamping our Response overview in the coming weeks to give you more visualized data and even deeper insights into your email results – all to help you get better every time you send. So what’s it look like, and what’s new about it? Let’s open it up and take a look!

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What’s next for your email marketing data, results and insights

A peek at what you'll see in Emma's all-new Response section

We love helping our customers see big results with email marketing. Soon we’ll be expressing our obsession with great results in the form of a completely revamped Response section, which is totally different from how we express our obsession with glazed donuts. We’ve put our best thinking and tons of customer feedback into all-new metrics and insights every marketer needs to know, and we’ve wrapped them up in a fresh design.

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Connect your email campaigns with all of your key business data

Announcing SumAll's integration with Emma!

Emma's SumAll integration enables you to track your opens, clicks, signups and more alongside all of your key business data – all in one place.

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