Our new Zapier integration connects hundreds of the apps and online services you already use to your Emma account, powering automated workflows that make your email marketing even more effective. And the best part? There's zero code involved.See full article
As you may already know, we’re pretty big fans of email around these parts. After all, it's kind of our thing.
But we also understand that for many marketers, email is just part of the picture. That’s why our team works hard to build seamless integrations with the right partners, so email can work alongside your other channels to power the best customer journey – and get the biggest results – possible.
Here are a few ways you can integrate Emma with other platforms and use the data you collect to connect what matters.See full article
One of our favorite parts of the Emma Plus Advanced Automation suite is the new “if this, send that” functionality. Some people call it branching or conditional logic. We like to call it the perfect follow-up email.See full article
There’s a disconnect between the amount of people talking about marketing automation and how many marketers are actually using it to its fullest. The problem is that many of the tools are too complex and clunky and the data needed to do it well isn’t readily available. It’s stressful, and frankly, marketers don’t have time to figure it all out.
Introducing Emma’s Advanced Automation suite.See full article
Emma Plus is our new email automation platform that helps marketing teams of all sizes do more with (and get more from) every aspect of their email marketing. It’s full of next-level capabilities that help you send relevant, timely email faster than ever. Take a look...See full article
Ever use a click map? Simply put, it shows you at a glance which links in your email are getting the most clicks.
In Emma’s click map, for instance, the larger the circle, the more clicks there were on that link. And if you hover over a circle, you can see the exact number of unique clicks on that link.
The coolest part? You can toggle between desktop and mobile views to see how your subscribers engage with your email on different devices. Are most people clicking on images or text links? Video or the CTA button? The click map quickly surfaces that information
Here some important things you can learn from a click map, along with some ways you can use that data to create smarter email campaigns moving forward.See full article