What’s next for your email marketing data, results and insights

A peek at what you'll see in Emma's all-new Response section

We love helping our customers see big results with email marketing. Soon we’ll be expressing our obsession with great results in the form of a completely revamped Response section, which is totally different from how we express our obsession with glazed donuts. We’ve put our best thinking and tons of customer feedback into all-new metrics and insights every marketer needs to know, and we’ve wrapped them up in a fresh design.

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Connect your email campaigns with all of your key business data

Announcing SumAll's integration with Emma!

Emma's SumAll integration enables you to track your opens, clicks, signups and more alongside all of your key business data – all in one place.

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5 reasons you’ll love our new template wrapper

Good news, folks! We've given our template wrapper a brand new, stylish makeover. So what exactly is a template wrapper? It's basically the header and footer of an email template that houses all of your email necessities, like the view online link, social sharing buttons, physical address, etc. Here are 5 reasons why you and your audience will love it.

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Video content, layout options and a whole bunch of enhancements

A roundup of new features and improvements to your Emma account

It officially feels like summer in Nashville, where our development teams have been hard at work on a slew of new features, bug fixes and let’s-make-things-even-more-awesome kinds of enhancements all over the application. Let's check 'em out.


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Smarter e-commerce marketing with Emma for Shopify

Details on our latest and greatest integration

We're so excited to announce our newest email marketing integration, Emma for Shopify.

Shopify helps people all over the world sell online, and Emma’s integration helps online sellers get better results with their email marketing.

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6 favorite things about Metric, Emma’s iPhone app

Last week we released Metric, a new iPhone app that lets Emma customers take their email results on the go and assigns sent emails a Mailing Score, which is an all-new metric (see what we did there?) that helps you understand your email’s performance in a whole new way. I'm here to break down the top 6 things I love about it.

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Just released! Metric: A free email marketing results app for iPhone

Get real-time email analytics on the go

Have you ever taken a step back and and asked yourself, “How are my emails performing, anyway?” Sometimes it’s hard to get a clear answer.

That’s why we created Metric, a free iPhone app designed to give you real-time email marketing results plus an all-new Mailing Score, which gathers up all the usual data points you care about and surfaces a single score that reflects how your mailing performed.

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5 easy steps to your best mobile-friendly email

How to make sure your email is screen-agnostic

How can you be prepared for all the different devices your customers are using to view your email? Here are 5 tools that make mobile-optimization a cinch.

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How to add preheader text to email (and why you should)

Announcing our customizable preheader text feature

You know the slightly grayed out text that shows up after the subject line when checking emails in your Gmail account or on your phone? That's preheader text. Now Emma customers can control what that text says, which gives you the ability to elaborate on your content without extending the subject line beyond the cutoff point.

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