Marketers are always looking for ways to get more subscribers to engage with their emails. Thankfully, there are three essential tools in the email content Swiss Army Knife (what, you don’t have one?) that help you do just that — call-to-action (CTA) buttons, social follow buttons and video blocks. Here’s how to make the most of each one.See full article
Next up in our "5 questions" series is Justine Jordan, marketing director and email design expert at Litmus. As fellow email junkies, we can't wait to hear Justine's insights into what's next for great-looking mobile email design at Marketing United. In this short video, she shares why she's pumped for Marketing United, talks about pushing the envelope in email design and reveals that this isn't her first Nashville rodeo with Emma. You'll see why we're so excited to have her in the speaker lineup.
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As director of digital marketing at Warby Parker, Brian Magida oversees all performance-based marketing initiatives, from paid search to television (and everything in between) for the groundbreaking glasses designer and retailer. As lovers of amazing brand stories and stylish glasses (duh), we can’t wait to hear Brian tell the Warby Parker story at Marketing United. We recently caught up with Brian to get a taste of what he'll be talking about and not-so-subtly hit him up for some new frames for Emma.See full article
As the Chief Content Officer at MarketingProfs and best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann has inspired and helped countless marketing pros get better at what they do. That's why she was one of our first calls when it came to finding experts to speak at Marketing United. And after reading this quick interview, you'll see why we're so excited to have her.See full article
Christopher and I had a blast sharing email list growth tips during the Ultimate Guide to Growing Your Email List webinar. Here’s a link to the recording (login required) in case you missed it. Big thanks to MarketingProfs for not only hosting us, but also for sending us all the questions we couldn’t get to during the Q&A. So, we thought we’d grab a handful of the best ones and answer them here on the blog.See full article
A thriving email list is at the heart of any successful and profitable email marketing program. After all, a beautifully designed mailing with award-winning copy offering the deal of the century is awfully lonely if there’s no one on the other end to receive it. This guide will show you how to get more of the right subscribers to give it some company. We joined forces with our friends and list growth experts at SumoMe and Digioh and came up with 18 easy-to-implement strategies for growing a quality email list.See full article
We find brain science endlessly fascinating. It’s so cool to learn how many of our opinions are formed by the subconscious mind in the most primitive part of our brain (it’s called the amygdala, in case you were wondering). And there’s so much we can do as marketers to appeal to the primitive brain and how we’re hardwired. That’s why we developed this handy guide featuring 12 of the most interesting brain facts we could find – complete with quick tips on how to apply them to your email design. Your amygdala will approve.See full article