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How to get your subscribers to help you grow your email list

When the average email list churns 25-30% year-over-year, finding ways to keep yours on the uptick can feel like an impossible task.

You don’t want to be too intrusive or annoy your casual website visitors by asking them to sign up over and over again. At the same time, you know that someone inviting you into their inbox propels them way further down the path to conversion – plus, it gives you a fantastic opportunity to nurture them into repeat customers. So what do you do?

Leverage the audience you already have! One of the great things about your current subscribers is that they’re already connected with other, like-minded individuals who might be interested in your brand. So by involving your audience in your list growth efforts, you won’t just attract new subscribers – you’ll attract the right kind of subscribers.

Not sure where to start? Here are four simple ways to leverage your current audience and grow your email list like never before.

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Ask Logan: What should designers know about Gmail’s updates?

You may have recently seen an announcement from Gmail promising better emails tailored for all your devices. Here’s what that means.

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3 risky tactics to try in your next email

The best email marketing? It isn’t for the faint of heart, guys.

Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the chance to reap some even bigger rewards. If you’re feeling courageous, here are three risky – but potentially rewarding – strategies to try out in your next campaign.

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4 reasons people aren’t engaging with your email

As an email marketer, chances are good you’ve been here before: You fire off a campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your click rates are dismal.

Since the whole point of your email is to encourage action, it’s a problem marketers everywhere are desperate to solve, stat. But never fear – nine times out of ten, poor engagement can be tied to one of these culprits. Here are four common reasons your audience might not be clicking on your email, plus some actionable tips you can use to boost your click rates for good.

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You asked, he answered: 5 expert marketing tips from Jay Baer

Last week, we hosted a live Q&A with the one and only Jay Baer (leader of Convince & Convert, highly sought-after keynote speaker, author of several best-selling books, and yes, certified barbecue judge). Those 60 minutes were completely jam-packed full of wisdom and actionable advice you won’t want to miss, so hop on over here to check out the full recording when you get the chance.

But for those looking for a quick dose of inspiration, here were some of the questions we received from attendees, along with the expert advice Jay dished out. Enjoy!

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How university marketers are hitting their goals faster

If you work in the university space, you know that email is a vital channel for fundraising, ticket sales, admissions – the list goes on. But so much email coming from so many departments can lead to chaos, communications overlap, and essential information getting lost in the mix.

That’s where automation comes in. It helps you stay organized, ensure no message slips through the cracks, and get all the right messages to all the right people, whether you’re communicating with students, parents, alumni, staff... you name it. Don’t believe us? Here are a few examples of how smart email automation can help you hit your goals faster, campus-wide.

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9 marketing stats we just had to share

Confession time: We are huge nerds when it comes to marketing data. We genuinely get excited when we see new stats and talk about what they might mean for marketers. So we thought we’d let you in on the fun. 

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5 emails you should plan to send this fall

Line up your seasonal email marketing strategy now and rake in the ROI

If you’re anything like me, the sudden arrival of pumpkin-flavored beer in grocery stores and piles of Halloween decorations on the shelves of Michael's these past few weeks may have rubbed you the wrong way.

Don’t get me wrong: I love fall and all of the wonderful things that come with it. But fully embracing the season before Labor Day feels a bit premature… right?

When it comes to your marketing strategy, maybe not. Nailing these next few months is crucial for anyone working in retail, higher ed, the nonprofit sector – you name it. Considering the stakes, it’s really never too early to plan your fall campaigns. So what are the most important dates and messages to consider? Get your calendar and your pencil ready, folks.

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How to do your best fundraising this fall

Whether you work in the nonprofit or university development space, solid fundraising is absolutely essential to hitting your goals as an organization.

Luckily, the fall is the perfect time to ramp up your efforts, make up for a slow summer, and do your best fundraising ever. After all, what brings out generous spirits better than the holidays? And who doesn’t get nostalgic about their college years during Homecoming and football season?

Good fundraising is all about great storytelling, so to attract the right donors these next few months, you’ll need to tell a compelling story about why your cause matters, why people should get involved, and how their contribution will make a real impact. Here are three quick and easy ways to do just that.

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3 things people hate most about email

Email may be marketing’s most effective channel, but that doesn’t mean you can just blindly hit “send” and expect magic to happen.

When you hear “bad email marketing,” it isn’t difficult to conjure up an image of what it looks like: A spammy subject line like “WORK FROM HOME, EARN $$,” a two-three sentence description riddled with grammatical errors, and no CTA to be found. But bad email can also be a much subtler beast.

To help eradicate bad email once and for all, here are three things people hate most about email – and what you can do to make sure yours doesn’t fit the bill.

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