We just can’t help but be interested in what it tells us about human psychology and, yes, marketing. It may be reality TV (and therefore a less-than-accurate depiction of reality), but that doesn’t mean it doesn’t still shed some light into what makes people tick. So without further ado, here are five marketing lessons we’ve learned from watching "The Bachelor." Use them in your email program, and you just might earn a rose of your own!See full article
If you’ve ever sifted through our content, you already know that we’re mild-to-moderately (ok, very) obsessed with brain science and all the ways it can be applied to email marketing.
It’s fascinating stuff, so we’re constantly reading new studies and collecting fresh stats to add to our arsenal. But the thing that truly gets our hearts racing? When we see real-life marketers using those cognitive biases in the wild to get better results. So we thought we’d share these five email examples that utilize different brain science principles – geek out with us, won’t you?See full article
Valentine’s Day is all about putting in a little extra effort for the ones we love. For some people, that means picking up flowers and chocolate (or, if we’re being honest here, a six pack and pizza) for that special someone – but for email marketers, it means showing your subscribers a little appreciation.See full article
Though “The Big Game" is still a few days away, as far as we’re concerned, one team has already triumphed.
You see, a few weeks ago, we signed up for the Denver Broncos and the Carolina Panthers email lists – and since then, we’ve been evaluating each team's performance on the most competitive field we could think of: the inbox.See full article
As email marketers, we understand that feeling all too well – it’s incredibly easy to fall into a rut when it comes to your design, content, and sending habits. Here are three ways email marketers can find themselves in their own version of Groundhog Day, and what they can do to break out of it once and for all!See full article
Ah, January. It’s miserably cold, the fun of the holidays is long over, and Valentine’s Day chocolates are still weeks away – it’s about time we brought some cheer to this blah time of year! So we’re warming your winter blues with something we know you love: fresh, hot marketing stats.
Grab some cocoa, snuggle up, and enjoy!See full article
Retailers are often on the cutting-edge of email marketing, sending some of the best, most creative campaigns out there. And they have to be – the battle for our attention in the inbox has never been more competitive. So we caught up with our own retail expert, Retail Account Manager Blake Area, to see what retailers can do to gain an edge in 2016.See full article
Finding ways to keep your audience growing can be a little like going to the grocery store, or working out, or showering (…is that one just us?).
It’s something you have to make part of your regular routine if you want to keep yourself – or, in this case, your email list – healthy and thriving. But since you have to deal with it all the time (the average email list churns by 30% every year), it can also become kind of a drag.See full article