Franchise marketers know that their job comes with a set of unique challenges. So naturally, the tools they use need to be designed with those same challenges in mind. A couple of examples: You have to address the individual needs of multiple locations, yet somehow maintain a cohesive brand image across all of them. You want to empower your franchisees, but at the same time ensure you're providing a consistent experience.See full article
As an email marketer, you’ve likely heard it a thousand times by now: “Think mobile.”
It’s completely justified – after all, mobile is taking over our industry in a big way. But just knowing that you need to put mobile at the forefront of your strategy doesn’t mean you know how to do that, exactly… especially now that “thinking mobile” means so much more than just using tappable CTA buttons and the right font sizes.
So here’s a roundup of some of the latest developments in the world of mobile email, how they’ll affect your current email program, and some actionable tips to take with you moving forward.See full article
For this week’s edition of our holiday marketing series, we gathered the most impactful stats we could find about where, when, and how buyers shopped in 2015.
The verdict? The 2015 holiday season was huge for retailers (with email marketing a major focal point), and this year is set to be even bigger. Scan through the stats and use them to inform your strategy these next few months – when your own big numbers start rolling in, you’ll be happy you did!See full article
As email marketers, we often talk about the best ways to optimize your signup form and grow your list.
But though getting the most from your signup form is an important part of your list growth efforts, why stop there? There are plenty of ways you can grow your list beyond your form – and even beyond your website! Here are just a few of our favorite methods.See full article
For those who may not have the 411 on this (as I'm assured youths somewhere still say), Outlook 120 DPI is what happens when Outlook tries to evolve with growing technology – in this case, high pixel density screens.
It's a Windows accessibility setting, and with it enabled, Outlook converts any pixel values that aren't HTML attributes to points and then scales those up. This means your CSS-defined sizes are scaling up while your HTML sizes are staying put, so your lovingly-crafted email designs are scaling up unevenly and breaking.
It's like that awkward and mismatched 6th-grade class photo all over again, with some lucky kids hitting the puberty lottery and looming over the rest of us with their wispy mustaches and cracking voices.
Thankfully, our emails can all hit Outlook 120 DPI puberty together with a few straightforward steps.See full article
Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next level.
Don’t get me wrong – those types of emails are great, and they’ll do wonders for boosting your customer loyalty, so please keep sending them. But to stay competitive, you need to be automating based on your customers’ behavior both inside and outside the inbox. These 15 stats show why automating a welcome email and leaving it at that simply isn’t enough anymore.See full article
When the average email list churns 25-30% year-over-year, finding ways to keep yours on the uptick can feel like an impossible task.
You don’t want to be too intrusive or annoy your casual website visitors by asking them to sign up over and over again. At the same time, you know that someone inviting you into their inbox propels them way further down the path to conversion – plus, it gives you a fantastic opportunity to nurture them into repeat customers. So what do you do?
Leverage the audience you already have! One of the great things about your current subscribers is that they’re already connected with other, like-minded individuals who might be interested in your brand. So by involving your audience in your list growth efforts, you won’t just attract new subscribers – you’ll attract the right kind of subscribers.
Not sure where to start? Here are four simple ways to leverage your current audience and grow your email list like never before.See full article
You may have recently seen an announcement from Gmail promising better emails tailored for all your devices. Here’s what that means.See full article
The best email marketing? It isn’t for the faint of heart, guys.
Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the chance to reap some even bigger rewards. If you’re feeling courageous, here are three risky – but potentially rewarding – strategies to try out in your next campaign.See full article
As an email marketer, chances are good you’ve been here before: You fire off a campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your click rates are dismal.
Since the whole point of your email is to encourage action, it’s a problem marketers everywhere are desperate to solve, stat. But never fear – nine times out of ten, poor engagement can be tied to one of these culprits. Here are four common reasons your audience might not be clicking on your email, plus some actionable tips you can use to boost your click rates for good.See full article