We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion, and the numbers prove it: Email boasts an insane ROI of 4300%, and 77% of consumers name it as their #1 preferred channel to receive marketing communications.
But the world of email marketing is also constantly evolving. So to fully optimize your email program, you have to stay up to date on all the latest data around what consumers want, which new tools and strategies are proving the most successful, and how to maintain your competitive edge in the inbox.
Here are seven fresh email stats from around the marketing landscape. Use them when planning your email strategy or maybe just bring them up to sound super smart in your next meeting (we won’t tell where you got them).See full article