The Brainiac Guide to Welcome Email Automation

What Bill Murray taught us about email marketing

As email marketers, we understand that feeling all too well – it’s incredibly easy to fall into a rut when it comes to your design, content, and sending habits. Here are three ways email marketers can find themselves in their own version of Groundhog Day, and what they can do to break out of it once and for all!

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10 marketing stats to keep you warm this winter

Ah, January. It’s miserably cold, the fun of the holidays is long over, and Valentine’s Day chocolates are still weeks away – it’s about time we brought some cheer to this blah time of year! So we’re warming your winter blues with something we know you love: fresh, hot marketing stats.

Grab some cocoa, snuggle up, and enjoy!

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3 ways to drive more leads using social media

Although email is one of the oldest online marketing channels, it's also one of the fastest growing. Now more than ever, marketers are turning to email to drive new business, nurture their leads, and reduce customer churn. And if you’re not keeping up with the industry you could risk falling behind your competition. One of the best way to grow your email presence is to scale your lead generation efforts, and this article discusses three ways to leverage your brand’s social media pages and profiles to source new, qualified leads to add to your email campaigns.

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7 irresistibly clickable email subject lines

These brands are all experts when it comes to drafting up eye-catching, click-worthy subject lines. Use their examples for inspiration, and you’ll get your own PhD in Subject Lineology in no time!

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3 must-know email tips for retailers in 2016

Retailers are often on the cutting-edge of email marketing, sending some of the best, most creative campaigns out there. And they have to be – the battle for our attention in the inbox has never been more competitive. So we caught up with our own retail expert, Retail Account Manager Blake Area, to see what retailers can do to gain an edge in 2016.

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8 genius email list growth strategies

Finding ways to keep your audience growing can be a little like going to the grocery store, or working out, or showering (…is that one just us?).

It’s something you have to make part of your regular routine if you want to keep yourself – or, in this case, your email list – healthy and thriving. But since you have to deal with it all the time (the average email list churns by 30% every year), it can also become kind of a drag.

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5 email resolutions you should actually keep in 2016

Not all resolutions are built to fail. Here are 5 simple (and easy to maintain) ways to send your best emails ever in 2016. And once you see the results, you should have no problem sticking to your guns.

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The best of the blog 2015

Our goal here on the Emma blog is to post content that helps marketers work a little smarter and get better at what they do – and hopefully have a good time in the process. We wrote A LOT of blog posts this year, but these are the top 10 our readers liked the best. They’re the most popular, most helpful, or just flat out most fun. As always, thanks for reading, and we'll see you around these parts in 2016. Cheers!

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3 ways data integration can make (or break) your fundraising strategy

Guest post from the experts at Kindful

Data integration is the lifeblood of every successful nonprofit organization. It does more than just help you track donors, it can actually guide you to better fundraising decisions. Not convinced? Here are three reasons why data will make or break your fundraising strategy in 2016.

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