4 ways to thank your most devoted email subscribers

We’re all for watching hours of football and gorging ourselves on pumpkin pie, but at the end of the day, this season is really all about finding ways to say thanks to the people you love. For marketers, it's also the perfect opportunity to thank the individuals who give you business, advocate for your brand, and attend the events you work so hard to put on.

That’s where the thank you email comes in. It’s a simple concept, but you’d be surprised how few solid thank you messages we see out in the wild. And since they’re not super common, the companies who do send them tend to see really awesome results – in fact, thank you emails generate a 42% open rate on average (Remarkety).


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The Brainiac Guide to Welcome Email Automation

New! The Modern Marketer’s Field Guide for Universities

It’s packed with expert tips and best practices to help universities create emails that are impossible to ignore even in the most crowded inbox. Check it out!

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Quick tips for driving engagement and revenue this holiday season

With 92% of holiday shoppers either researching or purchasing products online, it’s imperative that you have a clear strategy for driving traffic to your site and converting those visitors into new email leads and sales. Here are some quick tips for maximizing your sales this holiday season.

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How to master email marketing to sell out your event

Did you know that events typically sell more than half of their tickets the week right before the event?

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11 downright spooky email marketing stats

We all have our fears: Heights. Spiders. That horrifying clown from the movie “It."

But nothing scares today’s marketers quite as much as cold, hard data. That’s right – there are numbers out there that can make even the most intrepid marketer’s spine tingle. So in honor of Halloween, we’ve gathered some truly spooky stats that will haunt your marketing dreams and encourage you to up your email game… or else.

Before you get too freaked out, we also added some helpful tips on how to deal with this spooktacular data. Enjoy, and happy haunting!

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The best days to send email during the holidays

If you’re feeling overwhelmed when it comes to your holiday marketing, take a deep breath: It’s not too late to develop a solid strategy that will see you through the rest of the year. To help, we’ve outlined the most important days to plan for if you want to make the most of the holidays (and attract the most holiday $$) these next few months.

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Let’s Get Personal: Crafting Truly Valuable Experiences with Email

A Q&A from our webinar with CMI

You all had so many amazing questions that I didn’t have time to get to them all during the webinar. Thankfully, CMI was kind enough to pull together the ones that I missed so I could answer them here on the Emma blog. Enjoy!

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8 quick fixes to boost your email marketing ROI

If you find that your emails aren't paying off quite as well as you had hoped, never fear! Here are 8 simple methods you can use to improve your campaigns and achieve the crazy good ROI that makes email the most cost-effective strategy on the digital marketing scene.

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7 awesome ways to build your customer email database

Let’s face it: For many business owners, collecting email addresses from current or potential customers can be a drag.

You don’t want to feel like you’re spamming the very people who are keeping your business alive, but you also need their contact details to ensure that your business continues to grow and stay profitable. You have to target new promotions and offers to someone, and who better to target than your current fans and those who have already expressed some kind of interest in your product? It’s a dilemma that many business owners face.

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