Q&A: The Official Explorer’s Guide to Modern Marketing

I had a blast debuting The Official Explorer’s Guide to Modern Marketing! During the webinar, I discussed the best ways you can lead your audience from point A to point B during the customer journey as well as the tools you’ll need in your rucksack to make it the most amazing digital expedition ever. 

You all had so many great questions during the webinar that I just didn’t have time to get to them all. So, I pulled together a list of my favorites to answer here on the Emma blog. Enjoy!

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4 tips to become an event marketing pro

Mike Schiff of Eventbrite shares some best practices for planning and marketing a successful event. 

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Clicks are only half the battle: How to turn engagement into conversions

Tips to convert your audience into buyers, donators and loyal visitors

As much as we love helping you create, send and track the results of your email marketing, we know that your marketing doesn't stop with email. In fact, email is often just a starting point for a customer who will then go on to purchase, donate, share, comment or RSVP. The great news is that the folks on your email list are your most captive audience. So how can you encourage them to do what you're asking them to do (or buy something) without being too pushy? From the email itself to the "thank you" page, your success depends largely on the experience you create for your customers. Here are a few tips for shaping an experience that sends conversion rates skyward.

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Driving growth through emotion, events & evangelism

Expert advice from Eventbrite

As marketers, how do you create an emotional connection online? One answer to consider: maybe you don’t. Maybe you should take your brand offline and connect with your customers through live experiences. Not only is a face-to-face connection a more visceral experience, it can’t be easily replicated by your competitors. Here's how events can turn attendees into evangelists.

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5 questions with Ben Swank of Third Man Records

Ben Swank, founder and consigliere at Third Man Records in Nashville, recently stopped by the Emma studio to answer five questions for us leading up to his Marketing United session on the not-so-subtle art of anti-marketing. Here's what you'll learn in the video.

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How to get the best results from your growing email list

Q&A from ClickZ's email list growth webinar

We had a blast talking email list growth and marketing strategy during the recent webinar hosted by ClickZ. These are always hot topics of conversation around these parts, so we thought we’d keep the discussion going by answering a few attendee questions from the webinar here on the Emma blog. Hope the answers spark a few ideas that send your email list (and results) soaring!

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5 questions with UnMarketing’s Scott Stratten

Marketing friends! Are you listening to UnPodcast? Well, you should. UnMarketing's Scott Stratten and Alison Kramer have put together a podcast that’s fun and entertaining and will absolutely help you get better at what you do. And do you know what's super exciting? Scott's not only giving a keynote at Marketing United, but he and Alison are also doing UnPodcast live for the MU audience. It's going to be a highlight, for sure. After reading our quick interview with Scott, you'll see why.

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Want better email click rates? Try these 3 design tips.

Marketers are always looking for ways to get more subscribers to engage with their emails. Thankfully, there are three essential tools in the email content Swiss Army Knife (what, you don’t have one?) that help you do just that — call-to-action (CTA) buttons, social follow buttons and video blocks. Here’s how to make the most of each one.

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