Emma Social recap: The Bottoms Up edition

A roundup of links we loved this week

Last Friday, we were thrilled to announce one of our newest customers: Tito’s Vodka! As far as awesome brands go, it’s hard to get much cooler than Tito’s, so we were morally bound to celebrate the deal with tasty vodka cocktails. 

So you can join in on the revelry, here are this weeks links, served on the rocks and mixed to your liking. Cheers!

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The Brainiac Guide to Welcome Email Automation

3 ways to hit your email marketing goals faster

I’m Emma (yes, really), and as a specialist on our Services Team, I work with clients every day to identify gaps in their email strategy and find solutions to help them be successful. I love helping marketers find ways to achieve their goals, so here are a few proven tips that will help you check off those goals a little faster.

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Instagram: How to use live feeds in email campaigns

Expert advice from AVARI

Instagram is a mobile app that allows users to take photos, add creative filters, and share them with followers. Since its launch in 2010, the social network has grown to more than 300 million users. Instagrammers love to share photos of what they’re doing, eating, and wearing. The app has also become a leading channel for brands looking to snap their way into consumers’ hearts — and it’s getting picture-perfect results.

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How to send your most relevant email ever

In the world of modern marketing, email is king. People are living in their inboxes – checking and sending email has become the #1 activity on both mobile devices and the internet as a whole. But you also have to remember that those inboxes are noisier and more crowded than ever. You’re not only competing with other brands for your subscribers’ attention; you’re also competing with their bosses, their mothers, their kid’s teachers… you know, people that they know and love or, at the very least, probably need to pay attention to.

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New guide! The Modern Marketer’s Field Guide

Here at Emma, one of our main goals is to always leave the marketing world a little better than we found it. For us, that means staying on top of and sharing the latest best practices, offering a product experience that inspires creativity and helping others craft emails that'll truly stand out in today's noisy, crowded inboxes.

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3 tips to reform your form and deliver more email leads

Expert advice from Formstack

A good form can provide the keys to the kingdom for modern marketers. It has the power to unlock the secrets of consumer behavior, reveal insights on buyer preferences and help you gather feedback on your current campaigns. Unfortunately, odds are good that your current form isn’t delivering the quality and quantity of email leads you deserve. The good news? You can tweak design, messaging and strategy to revamp your flawed form into one that converts. Here are 3 tips to help you reform your form and get more email leads.

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4 key metrics marketers should watch

Expert advice from Front Desk

If you're starting a new business and want to be successful in the long-term, marketers should be sure to monitor these four key metrics from day one: acquisition cost, customer lifetime value, churn rate and average monthly revenue. Let’s take a look at each metric and see how it fits into your business, regardless of where you are in your company’s or your client’s lifecycle.

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The art of the correction message

What to say when what you said wasn't what you meant to say

Few things are more humbling than making a public mistake. Fortunately, the conversational nature of email is on your side, and you can correct yourself as soon as you realize your error. A prompt correction and apology lets you not only set something right but also to show a nice flicker of personality. If done with a touch of class and maybe even a little humor, an apology can even strengthen the bond between you and your subscribers.

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How does Exit Intent drive email list growth?

Simply put, Exit Intent is an easy way to detect when a website visitor shows signs of leaving your page. Our friends at Privy stop by the blog to share how Exit Intent can be used as a trigger to present special offers and customized content that grows your email list and improves site engagement without disturbing the site visitors who are separately and actively engaged with your content.

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Q&A: The Official Explorer’s Guide to Modern Marketing

I had a blast debuting The Official Explorer’s Guide to Modern Marketing! During the webinar, I discussed the best ways you can lead your audience from point A to point B during the customer journey as well as the tools you’ll need in your rucksack to make it the most amazing digital expedition ever. 

You all had so many great questions during the webinar that I just didn’t have time to get to them all. So, I pulled together a list of my favorites to answer here on the Emma blog. Enjoy!

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