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How automation can take your email to the next level

Automating a welcome series, thank you messages, a birthday greeting – these things are all table stakes in the email marketing game today. If you’re not sending them, you need to start. Like, right now.

To really stand out from the competition, start automating campaigns based on the activities your subscribers are doing every day, like browsing an online store, making a purchase, or signing up for an event. With the right tools, you can send relevant, timely emails based on pretty much any customer data you can gather.

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The Brainiac Guide to Welcome Email Automation

5 steps to emails that reach the inbox

It’s an email marketer’s deepest, darkest fear.

You work hard to design something beautiful, get your copy just right, nail your CTAs...  and then all your hard work gets trapped in the godforsaken twilight zone best known as a spam filter.

If your emails don’t even make it to the inbox, how can you expect them to perform? It’s a serious issue, and as such, it deserves attention. But with the many spam-filtering algorithms out there constantly (and we mean constantly) changing, it can be tricky to determine how to best avoid capture and emerge triumphant in the inbox.

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7 habits of highly effective email marketers

Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t necessarily revolve around squat thrusts or banning yourself from "House of Cards," they are absolutely critical to ensuring you don’t...

A. Fall into a performance plateau, or worse,
B. Fail to perform entirely.

So here are 7 habits of successful email marketers that keep their campaigns fresh, healthy, and thriving. Give ‘em a shot, stick with it, and watch the results roll in.

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The case for GIFs in email

Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF?

Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for it: If a picture is worth a thousand words, a GIF must be worth a million, right? (Well, depending on how many frames it has.)

But despite their overwhelming popularity, some people still get salty about the use of GIFs in email. So we’re here to tackle those objections once and for all. Here are some of the most common fears, complaints, and questions we hear about using animated GIFs in email, plus answers to why you should go ahead and hop on board the GIF train.

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How to avoid overloading your customer’s inbox

We've been hearing lots of chatter about email frequency over the past few months. In 2015, the number of emails sent and received per day totaled over 205 billion. The Radicati Group expects that figure to grow at an average annual rate of 3%, reaching over 246 billion by the end of 2019.

So it’s unsurprising that so many people feel like they’re being bombarded in the inbox: In fact, over half of consumers report that they get too many emails from brands (Epsilon).

And that's the rub. While email marketing remains the most cost-effective, trackable direct marketing method and is still the champ when it comes to marketing ROI, those juicy returns only come with forethought to strategy and smart implementation.

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3 tips to double your email list fast

The following is a guest post from our friends at Privy.

It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat yourself on the back because, hey, you averaged a 30% open rate and 25% clickthrough rate across your audience of 50,000 subscribers!

You should definitely celebrate those kind of results, but why stop there? What if instead of 50,000 subscribers, you could get those same (or better!) open and click rates from 100,000 subscribers by the end of the year

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How to explain the value of email marketing to your boss

It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I don’t have time to do all the things I want to do. How can I convince my boss to make email more of a priority?"

As with any strategy, executives want to know what results they can expect (especially in terms of potential leads, conversions, and revenue generated) before they’ll ever commit resources to it. And when you’re talking to someone who doesn’t actually work in the email marketing space on a daily basis, it can be a tough sell.

So we’re here to help. Here are answers to four common questions you might get from your boss about email marketing, plus plenty of stats to prove why investing in email should be a priority for every business.

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Why customer service is the new marketing

We were blown away by all of the amazing sessions at Marketing United 2016, but one that really stuck with us was Jay Baer’s closing keynote.

During his talk, Jay spoke about his latest book, Hug Your Haters. At least 1/3 of all customer complaints go unanswered, and “people are sick of being ignored.” And even when brands do respond, they aren’t meeting customer expectations in terms of response time. For example, while 40% of people who expect a response on social media within an hour, the average response time from brands is almost 5 hours.

Fantastic customer service has always been at the heart of what we do here at Emma, so what Jay had to say really struck a chord. Here’s just a few of the high points from Jay’s talk that can help all brands do a better job of serving their customers.

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7 essential tips & tricks for winning the inbox

We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast.

But one of the best ways to ensure your email marketing truly performs is to get some creative inspiration from those already doing it best. Here are 7 examples of brands absolutely killing it in the inbox. Use their expert tips and tricks to give your subscribers the kind of experiences that will convert them into customers in no time... and keep them around for the long haul!

 

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