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9 marketing stats we just had to share

Confession time: We are huge nerds when it comes to marketing data. We genuinely get excited when we see new stats and talk about what they might mean for marketers. So we thought we’d let you in on the fun. 

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5 emails you should plan to send this fall

Line up your seasonal email marketing strategy now and rake in the ROI

If you’re anything like me, the sudden arrival of pumpkin-flavored beer in grocery stores and piles of Halloween decorations on the shelves of Michael's these past few weeks may have rubbed you the wrong way.

Don’t get me wrong: I love fall and all of the wonderful things that come with it. But fully embracing the season before Labor Day feels a bit premature… right?

When it comes to your marketing strategy, maybe not. Nailing these next few months is crucial for anyone working in retail, higher ed, the nonprofit sector – you name it. Considering the stakes, it’s really never too early to plan your fall campaigns. So what are the most important dates and messages to consider? Get your calendar and your pencil ready, folks.

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How to do your best fundraising this fall

Whether you work in the nonprofit or university development space, solid fundraising is absolutely essential to hitting your goals as an organization.

Luckily, the fall is the perfect time to ramp up your efforts, make up for a slow summer, and do your best fundraising ever. After all, what brings out generous spirits better than the holidays? And who doesn’t get nostalgic about their college years during Homecoming and football season?

Good fundraising is all about great storytelling, so to attract the right donors these next few months, you’ll need to tell a compelling story about why your cause matters, why people should get involved, and how their contribution will make a real impact. Here are three quick and easy ways to do just that.

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3 things people hate most about email

Email may be marketing’s most effective channel, but that doesn’t mean you can just blindly hit “send” and expect magic to happen.

When you hear “bad email marketing,” it isn’t difficult to conjure up an image of what it looks like: A spammy subject line like “WORK FROM HOME, EARN $$,” a two-three sentence description riddled with grammatical errors, and no CTA to be found. But bad email can also be a much subtler beast.

To help eradicate bad email once and for all, here are three things people hate most about email – and what you can do to make sure yours doesn’t fit the bill.

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The subscriber secrets hiding in your email data

Your success as a marketer heavily relies on your understanding of your audience’s wants, needs, and interests. So if you could gain deep insights into their preferences with minimal effort, you would take that extra step in a heartbeat, right?

It may seem like a pipe dream, but here’s the good news: You already have those insights right at your fingertips. All you have to do is pay close attention to the response data from your email campaigns. Did a subscriber open one campaign but not another? Do they engage with one type of content more frequently than another? Data like this can do wonders when it comes to helping you understand your audience, improving your response rates, and amping up conversions.

Here are a few key things you can learn by simply paying attention to your subscribers’ actions in the inbox.

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How automation can take your email to the next level

Automating a welcome series, thank you messages, a birthday greeting – these things are all table stakes in the email marketing game today. If you’re not sending them, you need to start. Like, right now.

To really stand out from the competition, start automating campaigns based on the activities your subscribers are doing every day, like browsing an online store, making a purchase, or signing up for an event. With the right tools, you can send relevant, timely emails based on pretty much any customer data you can gather.

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5 steps to emails that reach the inbox

It’s an email marketer’s deepest, darkest fear.

You work hard to design something beautiful, get your copy just right, nail your CTAs...  and then all your hard work gets trapped in the godforsaken twilight zone best known as a spam filter.

If your emails don’t even make it to the inbox, how can you expect them to perform? It’s a serious issue, and as such, it deserves attention. But with the many spam-filtering algorithms out there constantly (and we mean constantly) changing, it can be tricky to determine how to best avoid capture and emerge triumphant in the inbox.

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7 habits of highly effective email marketers

Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t necessarily revolve around squat thrusts or banning yourself from "House of Cards," they are absolutely critical to ensuring you don’t...

A. Fall into a performance plateau, or worse,
B. Fail to perform entirely.

So here are 7 habits of successful email marketers that keep their campaigns fresh, healthy, and thriving. Give ‘em a shot, stick with it, and watch the results roll in.

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The case for GIFs in email

Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF?

Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for it: If a picture is worth a thousand words, a GIF must be worth a million, right? (Well, depending on how many frames it has.)

But despite their overwhelming popularity, some people still get salty about the use of GIFs in email. So we’re here to tackle those objections once and for all. Here are some of the most common fears, complaints, and questions we hear about using animated GIFs in email, plus answers to why you should go ahead and hop on board the GIF train.

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