Emma Social recap: The Annual Emma 25 edition

A roundup of links we loved this week

At the end of each year, we like to recognize the amazing work being done by nonprofits in their communities by awarding 25 deserving organizations with a free Emma account for life. We all have our favorite nonprofits and causes, so spread the word, won’t you?

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The Brainiac Guide to Welcome Email Automation

21 must-know email automation stats

An illustrated guide to the latest and greatest automation data

It's no secret that we've been talking a lot about automation around these parts. We promise we've tried to keep the PDA to a minimum, but you might be wondering why we've gone so gaga over automation lately. It's because it works – and we're big fans of anything that gets great results AND makes our marketing lives easier at the same time. But don't just take our word for it. Check out these eye-opening stats on why more and more marketers are getting in the automation game.

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Emma Social recap: The Halloween edition

A roundup of links we loved this week

Halloween is one of our favorite times of year because it means it's time for us to stage the most spooktacular haunted house in all of Nashville. For the past six years, Emma has designed and staffed the haunted house for St. Luke's Community House, a local nonprofit that provides support for low-income families in Nashville. It's a super fun night for everyone. And the scary truth? This year's haunted house was one of the best yet, as you can see...

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Trick or treat, the email marketing way

Here are a few sweet moves to try and a few sticky situations to avoid

With Halloween here, the holiday season is officially upon us, so we're kicking things off with an email-friendly set of tricks and treats. As you prepare your fall- and winter-themed campaigns, consider implementing the three treats below — and avoiding the three tricks. Your campaigns will bewitch your subscribers (in a good way).

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4 surprising email lessons learned from trick-or-treaters

When you’re a kid and you’re granted that one night to roam around the neighborhood collecting candy from adults, you have to make the most of it. The door-to-door adventure usually lasts just a few short hours, so it’s important to make smart choices about what houses to visit and which ones to skip. It’s a lot like crowded inboxes. Your subscribers are short on time, their attention spans are dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers’ heads to navigate the tricky landscape and get the best treats, usually in the form of opens, clicks and conversions.

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Emma Social recap: The Automation edition

A roundup of links we loved this week

Automation saves time, and it’s proven to get major results. That’s why we’re rolling out an expanded set of automation features (here's a sneak peek), and we’ve created a handy step-by-step guide to help marketers get started with automation. And when you’re done getting all automate-y, here are a few more of our favorite links from the week to check out. All were written by actual human beings...or were they?

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Emma Social recap: The Sweetest Day edition

A roundup of links we loved this week

Saturday is Sweetest Day. For the uninitiated, it’s basically Valentine’s Day II, so it’s another opportunity to show those you care about a little love. And since we care about all of you fine folks, consider this week’s links and social posts your virtual box of chocolates: some standard faves, some surprising ones and others that are a little nutty. Enjoy!

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Q&A from our 8 Second Challenge webinar with CMI

We had a blast joining our friends at Content Marketing Institute for the 8 Second Challenge webinar. We loved sharing tips on how you can connect email design to brain science to not only stand out in the inbox, but also get the marketing results you’re looking for. It was such a smart crowd who attended, so it was no surprise that we got a whole slew of great questions – so many in fact that we just couldn’t get to them all during the webinar. CMI was nice enough to compile the ones we missed so we could answer them here on the blog. 

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Emma Social recap: The Customer Service edition

A roundup of links we loved this week

Today is the last day of National Customer Service Week, but here at Emma, we like to think of every week as National Customer Service Week. That's because we believe we have some of the best customers and one of the best customer support teams on the planet. But don't just take our own self-back-patting word for it. Here's what a few of you nice folks had to say.

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