Emma Email Marketing Syllabus: A guide to your best school year ever

Course Objective: To craft emails that other schools (especially your rivals!) will envy.

There are plenty of complications involved in the university marketing game, but with a little knowledge of current best practices, you can craft consistent, organized emails that will help recruit prospective students, rally fans and inspire donors. So to celebrate the beginning of another school year, here are some of our best tips for university marketers. And rest easy – we won’t take attendance, but participation will be a significant part of your final grade!

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5 essential marketing lessons from classic 80s movies

80s movies are full of crucial life lessons. Examples: The mullet was not (and never will be) a good look for anyone. Every situation can be made better by an impromptu dance number. And if you want to learn basic karate moves, just wax your car, sand a deck and paint a fence.

And believe it or not, hidden within these films are several essential lessons for modern marketers. Here, we’ve gathered timeless tidbits from some of the most popular movies of the decade that will help you up your email marketing game, 80s-style.

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How to turn customer feedback into gold

Expert advice from Booker Software

People turn to several different strategies when they’re hoping to improve their business. Some try to upsell their retail items. Others plan ambitious marketing and advertising campaigns. Many try to raise brand awareness via social media platforms.

However, there’s another option out there that’s free, authentic and priceless: customer feedback.

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Emails we love

It’s sad, but it’s true: The majority of emails you’re receiving these days probably aren’t so great. Convenience and habit cause many brands to craft less-than-inspiring messages, and all the duds can start to make your inbox feel pretty dreary. So few things get us quite as excited as when we encounter a real gem; those shining examples of outstanding content help us get through creative ruts and inspire us to improve our own marketing.

To celebrate quality emails that rise above their peers, we’ve assembled a few of the best examples we’ve seen this past month. Read on to see our picks and get the lowdown on what makes them stand out in a crowded inbox.

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Mission: Impossible – Email Marketing

In honor of the newest film, we’ve assigned you a mission, should you choose to accept it: With this intel from our loyal agents, you’ll be able to tackle some of the most impossible email marketing tasks. Should you be caught, killed or get low open and click rates, however, Emma will disavow any knowledge of your actions. This post will self-destruct in five seconds.

(Just kidding… or are we?)

Good luck!

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Emma Social recap: The Bottoms Up edition

A roundup of links we loved this week

Last Friday, we were thrilled to announce one of our newest customers: Tito’s Vodka! As far as awesome brands go, it’s hard to get much cooler than Tito’s, so we were morally bound to celebrate the deal with tasty vodka cocktails. 

So you can join in on the revelry, here are this weeks links, served on the rocks and mixed to your liking. Cheers!

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3 ways to hit your email marketing goals faster

I’m Emma (yes, really), and as a specialist on our Services Team, I work with clients every day to identify gaps in their email strategy and find solutions to help them be successful. I love helping marketers find ways to achieve their goals, so here are a few proven tips that will help you check off those goals a little faster.

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Instagram: How to use live feeds in email campaigns

Expert advice from AVARI

Instagram is a mobile app that allows users to take photos, add creative filters, and share them with followers. Since its launch in 2010, the social network has grown to more than 300 million users. Instagrammers love to share photos of what they’re doing, eating, and wearing. The app has also become a leading channel for brands looking to snap their way into consumers’ hearts — and it’s getting picture-perfect results.

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How to send your most relevant email ever

In the world of modern marketing, email is king. People are living in their inboxes – checking and sending email has become the #1 activity on both mobile devices and the internet as a whole. But you also have to remember that those inboxes are noisier and more crowded than ever. You’re not only competing with other brands for your subscribers’ attention; you’re also competing with their bosses, their mothers, their kid’s teachers… you know, people that they know and love or, at the very least, probably need to pay attention to.

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