4 surprising email lessons learned from trick-or-treaters

When you’re a kid and you’re granted that one night to roam around the neighborhood collecting candy from adults, you have to make the most of it. The door-to-door adventure usually lasts just a few short hours, so it’s important to make smart choices about what houses to visit and which ones to skip. It’s a lot like crowded inboxes. Your subscribers are short on time, their attention spans are dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers’ heads to navigate the tricky landscape and get the best treats, usually in the form of opens, clicks and conversions.

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The Brainiac Guide to Welcome Email Automation

Emma Social recap: The Automation edition

A roundup of links we loved this week

Automation saves time, and it’s proven to get major results. That’s why we’re rolling out an expanded set of automation features (here's a sneak peek), and we’ve created a handy step-by-step guide to help marketers get started with automation. And when you’re done getting all automate-y, here are a few more of our favorite links from the week to check out. All were written by actual human beings...or were they?

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Emma Social recap: The Sweetest Day edition

A roundup of links we loved this week

Saturday is Sweetest Day. For the uninitiated, it’s basically Valentine’s Day II, so it’s another opportunity to show those you care about a little love. And since we care about all of you fine folks, consider this week’s links and social posts your virtual box of chocolates: some standard faves, some surprising ones and others that are a little nutty. Enjoy!

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Q&A from our 8 Second Challenge webinar with CMI

We had a blast joining our friends at Content Marketing Institute for the 8 Second Challenge webinar. We loved sharing tips on how you can connect email design to brain science to not only stand out in the inbox, but also get the marketing results you’re looking for. It was such a smart crowd who attended, so it was no surprise that we got a whole slew of great questions – so many in fact that we just couldn’t get to them all during the webinar. CMI was nice enough to compile the ones we missed so we could answer them here on the blog. 

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Emma Social recap: The Customer Service edition

A roundup of links we loved this week

Today is the last day of National Customer Service Week, but here at Emma, we like to think of every week as National Customer Service Week. That's because we believe we have some of the best customers and one of the best customer support teams on the planet. But don't just take our own self-back-patting word for it. Here's what a few of you nice folks had to say.

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Download our free guide to email automation

Automation is all the rage in email marketing – and with good reason. It saves time and helps you reach customers at just the right moment. So why aren’t more marketers doing it? It might be that the word "automation," with its connotations of endless robot arms and gears, has you feeling hesitant. But automation doesn’t have to feel complicated. That’s why we decided to create a guide to demystify automation a bit and help marketers put the parts in place to see results from email automation right away.

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Emma Social recap: The Oktoberfest edition

A roundup of links we loved this week

October is one of our favorite months of the year. The weather is beautiful here in Nashville, football season is well underway, and best of all, the neighborhood Oktoberfest celebrations are in full swing. So grill up a brat, pour yourself a stein of your favorite German lager and check out our favorite articles and social posts from the week. Prost!

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Answers to 10 modern email design questions

Q&A from our 8 Second Challenge webinar with Litmus

The good folks over at Litmus recently invited us to do a webinar all about getting people's attention in the inbox at a time when attention spans are shrinking. We answered a bunch of great questions during the webinar, but with over 4,000 registrants (!), we just couldn't get to them all. Litmus was nice enough to pull together all the questions we missed, so we could answer them here on the Emma blog.

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Emma Social recap: The National Coffee Day edition

A roundup of links we loved this week

Not to wish away the weekend or anything, but Monday is going to be awesome – it’s National Coffee Day! The only things we love more than coffee around here are email marketing (duh) and arguing about which space opera is best (blocks phasers set to stun with light saber), so we're pretty excited. Start celebrating now by sipping on a cup of these premium gourmet links we’ve brewed up for you.

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5 email tips from our customers to help us all be better marketers

One of my favorite parts of my job (other than the fireworks and Top Gun guitar solo that greet my arrival every day) is that I get to interact with our smart and savvy customers and share ideas on how to do great email marketing. They give us so much real-world insight into what’s working and what’s not with their wide range of audiences. It’s why we try to share their expertise as often as we can here on the Emma blog. Here are some of the key takeaways from recent chats that we’ve had with them that can help us all become better marketers.

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