5 marketing lessons we learned from The Bachelor

We just can’t help but be interested in what it tells us about human psychology and, yes, marketing. It may be reality TV (and therefore a less-than-accurate depiction of reality), but that doesn’t mean it doesn’t still shed some light into what makes people tick. So without further ado, here are five marketing lessons we’ve learned from watching "The Bachelor." Use them in your email program, and you just might earn a rose of your own!

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The Brainiac Guide to Welcome Email Automation

Emails we love: The brain science edition

If you’ve ever sifted through our content, you already know that we’re mild-to-moderately (ok, very) obsessed with brain science and all the ways it can be applied to email marketing.

It’s fascinating stuff, so we’re constantly reading new studies and collecting fresh stats to add to our arsenal. But the thing that truly gets our hearts racing? When we see real-life marketers using those cognitive biases in the wild to get better results. So we thought we’d share these five email examples that utilize different brain science principles – geek out with us, won’t you?

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8 subject lines we fell in love with 

Valentine’s Day is all about putting in a little extra effort for the ones we love. For some people, that means picking up flowers and chocolate (or, if we’re being honest here, a six pack and pizza) for that special someone – but for email marketers, it means showing your subscribers a little appreciation.

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What Bill Murray taught us about email marketing

As email marketers, we understand that feeling all too well – it’s incredibly easy to fall into a rut when it comes to your design, content, and sending habits. Here are three ways email marketers can find themselves in their own version of Groundhog Day, and what they can do to break out of it once and for all!

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10 marketing stats to keep you warm this winter

Ah, January. It’s miserably cold, the fun of the holidays is long over, and Valentine’s Day chocolates are still weeks away – it’s about time we brought some cheer to this blah time of year! So we’re warming your winter blues with something we know you love: fresh, hot marketing stats.

Grab some cocoa, snuggle up, and enjoy!

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3 ways to drive more leads using social media

Although email is one of the oldest online marketing channels, it's also one of the fastest growing. Now more than ever, marketers are turning to email to drive new business, nurture their leads, and reduce customer churn. And if you’re not keeping up with the industry you could risk falling behind your competition. One of the best way to grow your email presence is to scale your lead generation efforts, and this article discusses three ways to leverage your brand’s social media pages and profiles to source new, qualified leads to add to your email campaigns.

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7 irresistibly clickable email subject lines

These brands are all experts when it comes to drafting up eye-catching, click-worthy subject lines. Use their examples for inspiration, and you’ll get your own PhD in Subject Lineology in no time!

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3 must-know email tips for retailers in 2016

Retailers are often on the cutting-edge of email marketing, sending some of the best, most creative campaigns out there. And they have to be – the battle for our attention in the inbox has never been more competitive. So we caught up with our own retail expert, Retail Account Manager Blake Area, to see what retailers can do to gain an edge in 2016.

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8 genius email list growth strategies

Finding ways to keep your audience growing can be a little like going to the grocery store, or working out, or showering (…is that one just us?).

It’s something you have to make part of your regular routine if you want to keep yourself – or, in this case, your email list – healthy and thriving. But since you have to deal with it all the time (the average email list churns by 30% every year), it can also become kind of a drag.

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