Driving growth through emotion, events & evangelism

Expert advice from Eventbrite

As marketers, how do you create an emotional connection online? One answer to consider: maybe you don’t. Maybe you should take your brand offline and connect with your customers through live experiences. Not only is a face-to-face connection a more visceral experience, it can’t be easily replicated by your competitors. Here's how events can turn attendees into evangelists.

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The Brainiac Guide to Welcome Email Automation

5 questions with Ben Swank of Third Man Records

Ben Swank, founder and consigliere at Third Man Records in Nashville, recently stopped by the Emma studio to answer five questions for us leading up to his Marketing United session on the not-so-subtle art of anti-marketing. Here's what you'll learn in the video.

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How to get the best results from your growing email list

Q&A from ClickZ's email list growth webinar

We had a blast talking email list growth and marketing strategy during the recent webinar hosted by ClickZ. These are always hot topics of conversation around these parts, so we thought we’d keep the discussion going by answering a few attendee questions from the webinar here on the Emma blog. Hope the answers spark a few ideas that send your email list (and results) soaring!

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5 questions with UnMarketing’s Scott Stratten

Marketing friends! Are you listening to UnPodcast? Well, you should. UnMarketing's Scott Stratten and Alison Kramer have put together a podcast that’s fun and entertaining and will absolutely help you get better at what you do. And do you know what's super exciting? Scott's not only giving a keynote at Marketing United, but he and Alison are also doing UnPodcast live for the MU audience. It's going to be a highlight, for sure. After reading our quick interview with Scott, you'll see why.

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Want better email click rates? Try these 3 design tips.

Marketers are always looking for ways to get more subscribers to engage with their emails. Thankfully, there are three essential tools in the email content Swiss Army Knife (what, you don’t have one?) that help you do just that — call-to-action (CTA) buttons, social follow buttons and video blocks. Here’s how to make the most of each one.

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5 questions with Litmus’s Justine Jordan

Next up in our "5 questions" series is Justine Jordan, marketing director and email design expert at Litmus. As fellow email junkies, we can't wait to hear Justine's insights into what's next for great-looking mobile email design at Marketing United. In this short video, she shares why she's pumped for Marketing United, talks about pushing the envelope in email design and reveals that this isn't her first Nashville rodeo with Emma. You'll see why we're so excited to have her in the speaker lineup.



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5 questions with Warby Parker’s Brian Magida

As director of digital marketing at Warby Parker, Brian Magida oversees all performance-based marketing initiatives, from paid search to television (and everything in between) for the groundbreaking glasses designer and retailer. As lovers of amazing brand stories and stylish glasses (duh), we can’t wait to hear Brian tell the Warby Parker story at Marketing United. We recently caught up with Brian to get a taste of what he'll be talking about and not-so-subtly hit him up for some new frames for Emma. 

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5 questions with Ann Handley

As the Chief Content Officer at MarketingProfs and best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann has inspired and helped countless marketing pros get better at what they do. That's why she was one of our first calls when it came to finding experts to speak at Marketing United. And after reading this quick interview, you'll see why we're so excited to have her.

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Q&A from our Ultimate Guide to Growing Your Email List webinar

Christopher and I had a blast sharing email list growth tips during the Ultimate Guide to Growing Your Email List webinar. Here’s a link to the recording (login required) in case you missed it. Big thanks to MarketingProfs for not only hosting us, but also for sending us all the questions we couldn’t get to during the Q&A. So, we thought we’d grab a handful of the best ones and answer them here on the blog.

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Q&A with Jay Baer, best-selling author of Youtility

We’re super excited to have Jay Baer, best-selling author of Youtility and founder of Convince & Convert, as one of the keynote speakers for Marketing United. So excited in fact that we couldn’t wait until April to start firing marketing questions at him.

And Jay was good enough to fire back with this video. He gives a sneak peek of his keynote at Marketing United, shares his thoughts on the big digital marketing conversations happening in 2015 and reveals the one thing you need to try when visiting Nashville.

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