Emma Social recap: The Going Global edition

A roundup of links we loved this week

Did you hear we've taken our first step toward friendly world domination? To expand our international presence, we just hired a new VP of Global based in Australia named Simon G’Day, er, O’Day (hi Simon!). Back here in the States, we're looking to hire all kinds of new friends in our Nashville and Portland offices, so come join us! And since we've already shared two of our favorite links from this week, here are 10 more to make it an even dozen.

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The Brainiac Guide to Welcome Email Automation

The 3 biggest social media marketing challenges

A Q&A with our smart, talented and incredibly good-looking customers

Last week in Emma Community, we participated in a chat with our customers about all things social media. It’s no surprise considering how smart and thoughtful our customers are, but they shared a lot of super-helpful insights. We encourage you to check out all the social media goodness in the full chat in Emma Community, but if you’re short on time, here are the highlights.

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Emma Social recap: The Word Crimes edition

A roundup of links we loved this week

Every Friday on the Emma blog, we wrap up the week with a recap of our favorite links and social posts, and one of our favorites from this week is giving us serious flashbacks to the 80s. Weird Al. Yep, he's still doing his thing, and if you haven't seen it yet, he dropped an anthem for writers, communicators and lovers of language everywhere.

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7 ways nonprofits (or anyone) can grow their subscriber list

When Emma 25 honoree Agape Animal Rescue asked us for some tips to help them grow their email list, we talked through several ideas that we thought would work for them (and really, anyone else looking to attract new subscribers). Here are 7 things that nonprofits can start doing today to add new supporters to their email list.

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Emma Social recap: The National Ice Cream Month edition

A roundup of links we loved this week

July is National Ice Cream Month, and today we’re celebrating in style around the Emma offices with some of our favorite flavors (Brambleberry Crisp!) – and doing our best to avoid blacking out and destroying a whole pint at once. No worries about this week’s links though. They’re plenty sweet, and it's safe to consume them all in one sitting. Enjoy!

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A successful franchise’s secret to staggering email results

What we learned from Firehouse Subs

As senior manager of digital marketing at Firehouse Subs, Emma customer Matt Olsen is a one-man team responsible for the email marketing of nearly 800 restaurants in 41 states and Puerto Rico. Sounds impossible without an email army, right? But as a savvy digital marketer, Matt smartly uses automation, audience segmentation and strategically timed cups of coffee to keep Firehouse’s email marketing humming for the home office and all of its franchisees. No reinforcements needed.

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How to turn your audience into brand advocates

5 questions and answers from our Fifth P of Marketing webinar

During our recent webinar, The Fifth P of Marketing, our VP of Sales Christopher Lester presented a whole bunch of ideas and examples for using your marketing channels to have meaningful interactions with your audience, turning them into powerful advocates for your brand. We got a lot of great questions from attendees in the Q&A that followed, so we thought we’d round up some of our favorites to continue the discussion.

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Emma Social recap: The 20% off design edition

A roundup of links we loved this week

Two things we can't get enough of: helping our customers create beautiful emails, and getting a great deal. That's why through the end of July, we're taking 20% off all of our design services. We'll also throw in our favorite articles and social posts from this week – free of charge!

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How to create an effective welcome series

Our five-step guide to crafting the best experience for new email subscribers

First impressions are crucial, and sometimes, a single welcome email isn't enough to set the stage. (Although, as our Brainiac guide tells you, it's a really good idea.) You need a welcome series. Here's your step-by-step guide to creating it.

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Connect your email campaigns with all of your key business data

Announcing SumAll's integration with Emma!

Emma's SumAll integration enables you to track your opens, clicks, signups and more alongside all of your key business data – all in one place.

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