Course Objective: To craft emails that other schools (especially your rivals!) will envy.
There are plenty of complications involved in the university marketing game, but with a little knowledge of current best practices, you can craft consistent, organized emails that will help recruit prospective students, rally fans and inspire donors. So to celebrate the beginning of another school year, here are some of our best tips for university marketers. And rest easy – we won’t take attendance, but participation will be a significant part of your final grade!See full article