Our product development teams have been busy as ever as we head into the holiday season: We recently released a major fix to our autoresponder system, a whole collection of (free!) seasonal template designs and a ton of exciting enhancements to our drag & drop editor.See full article
If you've used Emma's new editor, you've probably noticed a few improvements (mostly in the form of streamlined workflow and fancy features) that help you create the most stylish emails around. Now comes another change designed to make it easier to know what's really going to get delivered to your recipients: Unused text blocks and image placeholders will actually display in the inbox.See full article
We're excited to announce that we've partnered with Bigstock, one of the world's leading stock image companies, to provide Emma customers access to millions (yep, millions) of stock photo images for use in email marketing campaigns and beyond.See full article
A couple weeks ago, we tested out our own new subject line split test feature with a mailing to customers about fall holiday designs, and we learned just how hard it is to predict the behavior of our email audience.
There. I said it. We're an email marketing company – subject line experts, some may say – and we were surprised by the results of our first official subject line split test.See full article