Autoresponders, holiday templates and drag & drop editor enhancements

Our product development teams have been busy as ever as we head into the holiday season: We recently released a major fix to our autoresponder system, a whole collection of (free!) seasonal template designs and a ton of exciting enhancements to our drag & drop editor.

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The Brainiac Guide to Welcome Email Automation

What you see is (now really) what you get

We've changed how unused image and text placeholders behave in the inbox

If you've used Emma's new editor, you've probably noticed a few improvements (mostly in the form of streamlined workflow and fancy features) that help you create the most stylish emails around. Now comes another change designed to make it easier to know what's really going to get delivered to your recipients: Unused text blocks and image placeholders will actually display in the inbox.

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How an email marketing company got it wrong (but still got it right)

A surprising lesson from our very first send-off using Emma's new A/B/C split test feature

A couple weeks ago, we tested out our own new subject line split test feature with a mailing to customers about fall holiday designs, and we learned just how hard it is to predict the behavior of our email audience.

There. I said it. We're an email marketing company – subject line experts, some may say – and we were surprised by the results of our first official subject line split test.

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