When we released Emma's new Response overview last month, I knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. Here are the 5 big learnings I gleaned from reviewing the last five editions of our own monthly-ish newsletter.See full article
We're super excited to announce a whole new way that we can all do better email marketing together. We call it One Idea – because many times we're just one simple idea away from getting the marketing results we've always wanted. All you have to do is share an example of one of your email marketing campaigns. We'll review it, and send one tip to help your next email get better results. That's it! Here's a quick breakdown of how it all works.See full article
During our most recent webinar, The Fifth P of Marketing, VP of Sales Christopher Lester and Events Manager Jamie Bradley held a lively conversation where they introduced the idea that your various marketing channels are like the stages at the start of a relationship. So, we asked them to explain a little more about what they meant here on the blog.See full article
Ever wonder how we use Emma at Emma? If you’re a customer, you’ve likely seen our marketing messages, customer surveys and other public-facing emails — but one of the benefits of working here is that we can all use our Emma accounts to communicate with one another. Take a look below for a peek at how staffers use the readymade templates in the template gallery and the power of the drag & drop editor to create our own beautiful, internal-only (’til now!) messages.See full article
The Emma crew will be busy this spring hosting events in Nashville and taking the email marketing show on the road. TIckets are selling fast, but we totally know a guy who knows a guy who can hook you up with backstage passes. Here is a list of our upcoming tour dates, so come see us, won't you?See full article
That rumbling you may have heard in Nashville wasn’t thunder or an earthquake. It was the sound of two titans of table tennis, the Emma Table Tennis Association (ETTA) and Paramore Ping-Pong League (3PL), clashing in a ping-pong paddle battle for the ages.See full article
A couple of Emma developers are taking the longest route possible to SXSW Interactive.
Jason Bynum and Roxanne Spielvogel boarded the StartupBus last week, and they’re rolling into Austin today. Along the way, they teamed up with other developers on the bus and formed their own startup, TrustVino. They’re officially “buspreneurs,” according to startupbus.com.
StartupBus, which was founded in 2010 by Elias Bizannes, is touted as “the most intense startup competition in the world.” Talented developers and entrepreneurial-types apply to hop on the bus, and once they’re there, participants break off into teams and, you know, create a company. No big deal.See full article