Why Australia is home to Emma’s first international office

Emma's officially gone global! We’ve opened our first international office in Melbourne, Australia to support our international growth and expansion – and we couldn’t be more excited about it.

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The Brainiac Guide to Welcome Email Automation

We’re coming to PeSA!

We’re excited to announce a major sponsorship and speaking role at Australia’s longest running ecommerce and online retail conference – PeSa Internet Conference.

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Why we’re hosting Marketing United

Go behind the scenes of our first-ever marketing conference

It’s a huge leap to go from the idea of “Wouldn’t it be cool if we hosted our own conference?” to the reality of  “We’re hosting our own conference this April, and you all should totally come.”

So I caught up with our VP of Marketing Grey Garner to talk about how we got here, why we decided to host Marketing United and what sets it apart from all the other marketing conferences out there.

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Top 10 reasons to attend Marketing United

Before we dive into why you should attend Marketing United, let me first tell you what it is. Marketing United is a marketing conference (hosted by us!) that brings together some of the smartest minds in the industry to provide tons of inspiration, creative ideas and practical takeaways to improve your marketing. It takes place April 29 – May 1, 2015 right in the heart of downtown Nashville, so hey, we’ll have a little fun while we’re at it.

Now for the “why you should attend” part. Here are 10 reasons we’re calling Marketing United a must-attend event for modern marketers.

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6 brilliant marketing predictions from Emma staff for 2015

60% of the time, we're right every time

It’s the end of the year, which means marketers everywhere are making predictions on the big trends we should prepare for in 2015. And hey, we’re no different. Time will tell if our crystal ball is more accurate than others, but the blind gypsy we bought it from in Printer’s Alley promised us that it’s never wrong. So we passed it around to several Emma staffers, and here’s what they saw.

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We were named one of Outside Magazine’s Best Places to Work!

An inside look at the company culture at Emma

We’re thrilled to be named one of Outside Magazine’s 100 Best Places to Work for 2014 (we came in at #28!). So we thought we’d pull back the curtain a bit to talk about our company culture and why we think this is a pretty awesome place to work. We get that no one likes a heaping helping of humblebrag, so we'll try to keep the self-congratulatory back-patting to a minimum (no promises on high fives though). And oh yeah, we happen to be hiring for a whole bunch of positions, so come join us! We think you’ll love it as much as we do.

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5 “Eureka!” moments in our email marketing results

Lessons learned using Emma's new Response overview

When we released Emma's new Response overview, we knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. Here are the 5 big learnings I gleaned from reviewing the last five editions of our own monthly-ish newsletter.

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The One Idea to get better results with your email marketing

Send us a link to any email campaign and get one tip to make it better

We're super excited to announce a whole new way that we can all do better email marketing together. We call it One Idea – because many times we're just one simple idea away from getting the marketing results we've always wanted. All you have to do is share an example of one of your email marketing campaigns. We'll review it, and send one tip to help your next email get better results. That's it! Here's a quick breakdown of how it all works.

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ALS ice bucket challenge accepted! [video]

Our friends at Qualifacts challenged Emma CEO Clint Smith and 10 employees to take the ALS ice bucket challenge. We love a challenge.

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