6 brilliant marketing predictions from Emma staff for 2015

60% of the time, we're right every time

It’s the end of the year, which means marketers everywhere are making predictions on the big trends we should prepare for in 2015. And hey, we’re no different. Time will tell if our crystal ball is more accurate than others, but the blind gypsy we bought it from in Printer’s Alley promised us that it’s never wrong. So we passed it around to several Emma staffers, and here’s what they saw.

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The Brainiac Guide to Welcome Email Automation

We were named one of Outside Magazine’s Best Places to Work!

An inside look at the company culture at Emma

We’re thrilled to be named one of Outside Magazine’s 100 Best Places to Work for 2014 (we came in at #28!). So we thought we’d pull back the curtain a bit to talk about our company culture and why we think this is a pretty awesome place to work. We get that no one likes a heaping helping of humblebrag, so we'll try to keep the self-congratulatory back-patting to a minimum (no promises on high fives though). And oh yeah, we happen to be hiring for a whole bunch of positions, so come join us! We think you’ll love it as much as we do.

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5 “Eureka!” moments in our email marketing results

Lessons learned using Emma's new Response overview

When we released Emma's new Response overview last month, I knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. Here are the 5 big learnings I gleaned from reviewing the last five editions of our own monthly-ish newsletter.

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The One Idea to get better results with your email marketing

Send us a link to any email campaign and get one tip to make it better

We're super excited to announce a whole new way that we can all do better email marketing together. We call it One Idea – because many times we're just one simple idea away from getting the marketing results we've always wanted. All you have to do is share an example of one of your email marketing campaigns. We'll review it, and send one tip to help your next email get better results. That's it! Here's a quick breakdown of how it all works.

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ALS ice bucket challenge accepted! [video]

Our friends at Qualifacts challenged Emma CEO Clint Smith and 10 employees to take the ALS ice bucket challenge. We love a challenge.

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How marketing channels are like the stages of a relationship

A conversation with Jamie and Christopher from the Fifth P of Marketing

During our most recent webinar, The Fifth P of Marketing, VP of Sales Christopher Lester and Events Manager Jamie Bradley held a lively conversation where they introduced the idea that your various marketing channels are like the stages at the start of a relationship. So, we asked them to explain a little more about what they meant here on the blog.

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How we use Emma’s templates to connect with fellow staffers

Ever wonder how we use Emma at Emma? If you’re a customer, you’ve likely seen our marketing messages, customer surveys and other public-facing emails — but one of the benefits of working here is that we can all use our Emma accounts to communicate with one another. Take a look below for a peek at how staffers use the readymade templates in the template gallery and the power of the drag & drop editor to create our own beautiful, internal-only (’til now!) messages.

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Announcing the Emma spring tour

Rocking inboxes in a city near you

The Emma crew will be busy this spring hosting events in Nashville and taking the email marketing show on the road. TIckets are selling fast, but we totally know a guy who knows a guy who can hook you up with backstage passes. Here is a list of our upcoming tour dates, so come see us, won't you?

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Battle of Nashville: Emma vs. Paramore

A fierce ping-pong competition results in a big win for charity

That rumbling you may have heard in Nashville wasn’t thunder or an earthquake. It was the sound of two titans of table tennis, the Emma Table Tennis Association (ETTA) and Paramore Ping-Pong League (3PL), clashing in a ping-pong paddle battle for the ages.

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