How to achieve brainiac status when it comes to your email’s images

Read our five tips now, and follow the blog for more details all March long

5 tips to make your email's images stand out

Did you know…

What's all that mean? It's a good time to brush up on your image smarts, which is why we've just published our Brainiac Guide to Images in Email. You'll find five practical tips for making the most of your images with visuals (of course!) that help make the point.

But wait, there's more: all month long on the blog, we'll be going into more detail about leveraging the power of images in your email newsletters. We'll share real-world examples, expert interviews and videos. Check back often or, hey, just subscribe here or follow us on Twitter for the latest.

Also during the month of March, Emma customers can get 5 stock images on us. It's to celebrate the brand-new Emma integration with Bigstock that makes about 12 million stock images searchable right from your account -- and makes it easy to always add the all-important image to your next email campaign.

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Subject line split testing is here!

And we're challenging you to a subject line showdown.

Now in Emma, you can test up to three subject lines, and then let us automatically send the winning version to your whole list. It's an easy way to get the most opens for your email and learn a little more about what your audience responds to.

It's also a good way to have some hard data to back up your claim to the title of the office's Chief Subject Line Captain of Copywriting Majesty before you make it official with that back tattoo.

Anyway, with the launch, we're challenging you to a SPLIT TEST SHOWDOWN to see if you can spot the winning subject line from a few tests we and our customers have tried.

If you're ready to jump right in and split test your own email, log in and try it. You can also watch a 90-second screencast to see it in action.

Have you already run a split test? Let us know what you learned, and perhaps we'll feature your results on the showdown soon.

And happy split testing!


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What’s new at Emma

A roundup of recent articles, tutorials and happenings

We're here to help you on your way to email marketing greatness, and we'd like to share a few of the new articles and tutorials we've created in the last few weeks.

Getting started

If you're new to Emma, be sure to check out our Getting Started Guide, a quick overview of your account and everything you need to send your first campaign.

Using our new drag & drop editor

Selecting a template from our gallery

Crafting great emails

Help & how-to

Need a little extra direction? Visit our help section for step-by-step instructions on setting up your audience, building campaigns and understanding response numbers. Plus, we've got advice on becoming an email expert, putting the latest trends to work and telling your company story.

Coming soon

We've received terrific feedback from customers on our content editor, and we're busy making improvements so it'll be faster, simpler and more intuitive. To those who asked for a button to remove formatting or wanted text wrapping *on* by default, you'll notice those changes in your account. Thanks for speaking up, and keep sharing your ideas in the comments below.

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Get inspired: effective emails created in our new editor

Spot the new features (& old stand-bys) our customers are using to make great emails

We're pretty excited about our brand new content editor and email template gallery (have ya noticed?), and we're even more excited to see how our customers are using the  editor's shiny new features to create stunning email campaigns. I rounded up a few recent examples to show you how folks are communicating in style and getting great results.


Here Pottery Merchant uses a postcard template from the Toronto collection to frame this quick event announcement. 

Why we like it:

See the full campaign >>


Nashville Children’s Theatre took advantage of our newsletter template from the Faraday collection and our new content editor's flexibile layouts to spotlight information about upcoming shows.

Why we like it:

See the full campaign >>


In this example, Digital Edge Learning customizes the Mayfair Trenchcoat newsletter template to highlight a featured contest. 

Why we like it:

See the full campaign >>


The newsletter template of the Toronto collection looks completely different than the Toronto postcard above, thanks to some customization by Dovetail Solution. They added their own logo and spin for a professional-looking company newsletter.

Why we like it:

See the full campaign >>


Micah Stansell added just a touch of flair to the postcard template from our Hemingway collection.

Why we like it:

See the full campaign >>


We hope you’re enjoying our new editor features and finding ways to incorporate email best practices along the way. We’d love to see some of your handiwork! Share your campaigns in the comments, and we may just feature you in a future post.

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Introducing Emma’s new resource center

All the account help you're used to, plus more

You may have noticed a few changes around Emma this week. The Emma app and website both have a shiny new look, we've updated our logo and brand, and we've released a new content editor and template gallery.

What's more, we're now offering you even more ways to become an email marketing expert with a new resource center.

You'll find:

+ Featured blog posts. Stay in the know on feature releases, campaign examples, customer spotlights, hiring news and more by following the Emma blog. (If you're a regular reader, use the subscribe link to add us to your RSS feeder and get new posts automatically.)

+ New videos. We're working hard to bring you even more sneak peek videos, tips & best practices and account tutorials. Watch a few of the newest here, including how to edit and format campaigns on the fly with our new editor.

+ Account help & how-to. Our former help section got a makeover! Visit the new help section for all of the account how-to's you're familiar with, plus a slew of new articles to help you get started, create the best campaign ever, put the latest trends to work and more.

Of course, real live humans are here to help you, too. Reach out to our support team at 800.595.4401 or email us during business hours: Monday – Friday, 8:00 am to 6:00 pm Central time. If you're new to Emma, drop us a line – we'd love to chat.

New to Emma? Start a free trial now.

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New today: an updated app, shiny website and fresh logo & brand

A visual tour of the changes we've made to complement our new features

As you may have heard, there's a lot of new stuff happening at Emma.

Three incredibly useful features were just rolled out to most all accounts.

Our all-new drag & drop editor and template gallery are already being revealed to customers on a rolling basis, so if don't see these in your account yet, you will soon.

We wanted all the design around the new stuff we're sharing to reflect this more Emmafied Emma -- something of an exclamation point on the story of these new features and design tools. Today, I'd like to give you a glimpse at a few of the *visual* changes you'll see starting this week:

An updated app

There's a brand new look for the Emma application itself. Everything is still in the same place, but we've refined the colors and simplified the graphics so Emma's an even more pleasant place to do your work.

A new website

This morning, we launched an entirely new website featuring our new look and features. It includes a dedicated resource center so it's easy to search across our collection of videos, blog posts and account help in one central place.

An updated logo & brand

We took this opportunity to make some refinements to our brand and logo. Emma's hair is smoother, her glasses are a bit hipper and her face is just subtly more balanced. She also has a modern new color palette to wear around town.

What do you think of the changes? Let us know in the comments.

Ready to start a free trial? Click here.



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It’s Emma’s Featurepalooza!

Take a peek at the new features coming soon to your Emma account

Featurepalooza | Take a Sneak Peek at Emma's Upcoming Email Marketing Features | Emma Email Marketing
If you've been reading here and over on Emma Tech, you know we've been hard at work to make Emma simpler, speedier and better for our customers. We've shared info about our new platform and changes to come, and today, we're delighted to give you a closer look at the features and enhancements you'll find in your account over the next few months.


We've got all the details — including sneak peek videos — on our Official Featurepalooza Page, so check it out and let us know if you'd like to be the first in line to try the features.

A new platform for Emma

Emma’s getting upgraded with a faster, more feature-rich platform and a handy API for your developers to use

We've been talking about it for a while, and we're now beginning to roll out our new API — and the new Emma platform to support it.

More about the API

We've discussed the new API a bit previously, but to catch you up to speed, an API is an interface that a developer can use to get other programs talking with Emma. That means you can do things like add audience members and groups, pull response data, search your audience and edit member fields all from outside of Emma. If you follow our tech blog, you've heard Alex talking about our Salesforce integration, which relies heavily on this new API. Needless to say, this opens up many exciting avenues for both you as a customer and for Emma overall.

More about the new platform

Even if you're not a developer, Emma's new platform is going to offer some nice upgrades for everyone, with many more on the way. When your account is migrated to the new platform, you'll immediately see improvements like:

  • International character support
  • Multiple test groups
  • Faster send times
  • Overall improved performance

And in the coming months, you'll also see some new features being released on this new platform, including automated split testing, signup and survey notifications and social features for campaigns built into your account. All of these features take advantage of our new platform, and many more will follow. Exciting, right? Here's a sneak peek so you can get a better idea of what's to come.

What's happening behind the scenes

To allow you to take advantage of the new system, we'll be migrating all of our customers to this new Emma platform. That's a major undertaking that entails moving all of your data from one system to another, one that has an entirely new structure to make these improvements possible. The new system will allow us to scale in a fast and stable fashion, and that means a more reliable and flexible Emma for everyone. This should be a seamless process for you, as each individual account can be moved in a matter of minutes, and downtime per account should be a fraction of that. Additionally, we'll be doing these moves at non-peak hours to ensure we don't cause any problems for customers. The entire process of moving all accounts will take some time, so we appreciate your patience as we make the big switch for everyone.

Want to be first in line?

We'll be rolling out the new platform to all accounts over the next few weeks. As a side note, you'll only see any new features we release if you're on the new platform, so if you'd like your account to be upgraded sooner rather than later, let us know here.

If you're a developer and would like to stay updated with the latest API news, let us know here.


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Email Marketing in Style
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