Choosing and editing compelling images is a crucial step in creating engaging email marketing. In Emma's Brainiac Guide to Images in Email, you'll find five practical tips for making the most of your email's visuals. Follow The Emma Blog all March long for more detailed advice on crafting great images, including real-world examples, expert interview and videos.See full article
Now in Emma, you can test up to three subject lines, and then let us automatically send the winning version to your whole list. With the launch of our latest feature, we're challenging you to a Split Test Showdown to see if you can spot the winning subject line from a few tests we and our customers have tried. Play the game at myemma.com/split-test-showdown.See full article
It's time to highlight a few new features that we've added to Emma’s signup forms, those helpful little screens that connect to Emma and allow new subscribers to join your email list.
Quite simply, they're more flexible than ever.See full article
We're pretty excited about our brand new content editor and email template gallery (have ya noticed?), and we're even more excited to see how our customers are using the editor's shiny new features to create stunning email campaigns. I rounded up a few recent examples to show you how folks are communicating in style and getting great results.See full article
You may have noticed a few changes around Emma this week. The Emma app and website both have a shiny new look, we've updated our logo and brand, and we've released a new content editor and template gallery.
What's more, we're now offering you even more ways to become an email marketing expert with a new resource center.See full article
As you may have heard, there's a lot of new stuff happening at Emma.
Three incredibly useful features were just rolled out to most all accounts.
See full article
We've been talking about it for a while, and we're now beginning to roll out our new API — and the new Emma platform to support it.
More about the API
We've discussed the new API a bit previously, but to catch you up to speed, an API is an interface that a developer can use to get other programs talking with Emma. That means you can do things like add audience members and groups, pull response data, search your audience and edit member fields all from outside of Emma. If you follow our tech blog, you've heard Alex talking about our Salesforce integration, which relies heavily on this new API. Needless to say, this opens up many exciting avenues for both you as a customer and for Emma overall.
More about the new platform
Even if you're not a developer, Emma's new platform is going to offer some nice upgrades for everyone, with many more on the way. When your account is migrated to the new platform, you'll immediately see improvements like:
- International character support
- Multiple test groups
- Faster send times
- Overall improved performance
And in the coming months, you'll also see some new features being released on this new platform, including automated split testing, signup and survey notifications and social features for campaigns built into your account. All of these features take advantage of our new platform, and many more will follow. Exciting, right? Here's a sneak peek so you can get a better idea of what's to come.
What's happening behind the scenes
To allow you to take advantage of the new system, we'll be migrating all of our customers to this new Emma platform. That's a major undertaking that entails moving all of your data from one system to another, one that has an entirely new structure to make these improvements possible. The new system will allow us to scale in a fast and stable fashion, and that means a more reliable and flexible Emma for everyone. This should be a seamless process for you, as each individual account can be moved in a matter of minutes, and downtime per account should be a fraction of that. Additionally, we'll be doing these moves at non-peak hours to ensure we don't cause any problems for customers. The entire process of moving all accounts will take some time, so we appreciate your patience as we make the big switch for everyone.
Want to be first in line?
We'll be rolling out the new platform to all accounts over the next few weeks. As a side note, you'll only see any new features we release if you're on the new platform, so if you'd like your account to be upgraded sooner rather than later, let us know here.
If you're a developer and would like to stay updated with the latest API news, let us know here.