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What we’re reading now: on emails that break the rules

As an email marketing strategist, I rarely recommend throwing out the rulebook. After all, best practices have developed for a reason: they help your emails reach the inbox and generally increase conversions. However, you don't want to fall into the trap of being too much of a stickler – or, worse, completely unoriginal. Breaking the rules and trying something unusual might earn you solid, unexpected results.

Read on for three ideas that flip best practices on their head.

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Introducing Emma’s new resource center

All the account help you're used to, plus more

You may have noticed a few changes around Emma this week. The Emma app and website both have a shiny new look, we've updated our logo and brand, and we've released a new content editor and template gallery.

What's more, we're now offering you even more ways to become an email marketing expert with a new resource center.

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