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Emma Social recap: The Mother’s Day edition

A roundup of links we loved this week

Sunday is Mother's Day, so as soon as you're done checking out these links to the best posts from this week, go to your mom's favorite flower/wine shop and pick out something nice. Actually, do that first, and then come back and read these articles. They'll still be here. Oh, and when you call your mom on Sunday, can you please lie and tell her that, yes, you've been eating right and getting enough sleep? It's her day, after all.

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How email marketing is totally like fashion we swear

Did you see our guide to fall email fashion?

Emma's guide to email and fashion shows you how to assemble a smart email ensemble, add features that bring it all together and style a template to suit any brand.

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The art of the daily email

A few tips for those who dare to send every day

It’s hard to commit to anything daily. Making your bed? Eh. Taking vitamins? Maybe. Morning coffee? Okay, yes, please. What about daily emails? They’ve got to be done well – or your subscribers will likely tune them out.

I’ve got a few examples and ideas for creating daily emails that are effective and even memorable.

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