Sunday is Mother's Day, so as soon as you're done checking out these links to the best posts from this week, go to your mom's favorite flower/wine shop and pick out something nice. Actually, do that first, and then come back and read these articles. They'll still be here. Oh, and when you call your mom on Sunday, can you please lie and tell her that, yes, you've been eating right and getting enough sleep? It's her day, after all.See full article
Emma's guide to email and fashion shows you how to assemble a smart email ensemble, add features that bring it all together and style a template to suit any brand.See full article
It’s hard to commit to anything daily. Making your bed? Eh. Taking vitamins? Maybe. Morning coffee? Okay, yes, please. What about daily emails? They’ve got to be done well – or your subscribers will likely tune them out.
I’ve got a few examples and ideas for creating daily emails that are effective and even memorable.See full article
In some ways, we email marketing folks are an odd bunch. While you're poking around in your favorite shops, you've probably never been struck by a store's lack of an email signup sheet. Me? I have to sigh every time I visit a retailer that has perfected their digital communications to a tee but hasn't tied them the most personal part of their brand experience -- the in-person part.
Luckily, with just a bit of inspiration, any company can offer a great in-person email signup experience. Here are just a few from our own neck of the woods:See full article