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How a literary journal boosts readership with savvy email marketing

What we learned from The Oxford American

The Oxford American is a non-profit, quarterly literary magazine dedicated to featuring the best in Southern writing. The award-winning magazine – founded in Oxford, Mississippi but now affiliated with the University of Central Arkansas and based in Little Rock – aims to document the complexity and vitality of the Southern region by collecting and distributing the original work of acclaimed writers, fine artists, photographers and musicians.

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