When it comes to real estate, I know about all that HGTV offers: Houses cost more in Canada, unoriginal wood floors are a bummer and you can always paint over it. Prime real estate is a simpler market to master in email: According to eye-tracking studies, the top-left section is where readers are drawn, crown molding or not.See full article
A couple weeks ago, you heard right from the horses’ mouths the case made for mobile optimization when it comes to designing emails.
Those horses are back (don’t they ever stay in their pen?) with more about optimizing your content’s display for whatever device your audience is using to consume it.
Rather than design a specific version for tablets, smartphones, etc. that might overlook certain types of tablet or web users with different monitors and resolutions, responsive design allows you to customize your work in a way that regardless the way you view the content, it’s going to look right – or left, depending on the flow of traffic.See full article
No matter how often you speak to customers through regular emails, selecting a template that succinctly conveys the message of your brand is a must.
To really entice someone to click through from their email to your website, you'll need a format and layout that not only engages customers, but makes them want to see more. Many businesses leave space for a big image either at the top or in the middle of their emails to break up text and keep people happy.
But choosing just the right image for your newsletter, depending on both the context and the content, can be difficult. Here are three tips to keep in mind the next time you're looking to add imagery to your email marketing:See full article
Emma’s a strategic gal. When the time is right to release a new product, there’s much thought that goes into what the story is that we want to tell our customers. That story – ranging from the latest Zadie Smith to Are You My Mother? – is inspired by our own habits as well as what we’re gleaning from you.
Toward the end of last year, Mashable called 2013 the year of responsive design. Their article speaks largely about web design, but if you’re anything like us, you wear glasses while consuming emails on a variety of platforms, too: smart phones, tablets, laptops and desktops. That’s why it’s important to optimize your email campaigns so that they look their best and brightest, no matter the stage.
Our product developers and designers have been thinking about mobile-optimized email design for a while now. And with the release of our new drag & drop editor and new template language to go along with it, Emma is poised for responsive design in the inbox. Wherever that inbox may be.See full article
Choosing and editing compelling images is a crucial step in creating engaging email marketing. In Emma's Brainiac Guide to Images in Email, you'll find five practical tips for making the most of your email's visuals. Follow The Emma Blog all March long for more detailed advice on crafting great images, including real-world examples, expert interview and videos.See full article
If you haven't peeked in Bigstock's library of over 12 million images that you can use in your email campaigns, you're missing out. Now through March 31, Emma customers can purchase up to five stock images right from your account and we'll take care of the cost.See full article
Love is in the air and in your Emma account, thanks to a new collection of free Valentine-themed email templates. And it's a cinch to whip up a sweet email when you have access to 12 million stock images, right inside your account. Use our new drag & drop editor to search for and purchase stock photos, illustrations and vectors (from our partner Bigstock) to drop right in your email campaigns.See full article
I made a timeline of emails sent over the last six months, adjusted their height on the wall according to each email's open rate, wrote out each subject line, labeled key metrics and trends with Post-its and whiteboard markers, and – here's the important part – pulled together a small group of Emma staffers to soak it all in and make some insights.See full article
We love email marketing around here. (Not obvious at all, right?) And we love helping agencies, small businesses and nonprofits create share-worthy email campaigns that help their businesses grow.
We're so very excited about the recent launch of our new content editor, and we can't wait to see how you'll use it to create emails that stand out in the inbox. Here are a few reads that'll help you do just that.See full article
If you’re anything like me, then your day consists of asking yourself this question countless times as you scroll through your Twitter app, Facebook feed, Flipboard and RSS reader: Is reading this article going to be worth my time?
Content marketing has afforded us more free resources, case studies and education than we could possibly have time for. In this roundup, I’m cutting through the noise and sharing some of my favorite recent reads.See full article