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9 scorching summer email examples

We’re deep in the midst of the dog days of summer, and things are getting HOT around here.

No, I’m not just referring to the weather… and get your mind out of the gutter. What I’m talking about are the scorching email designs that have hit our inboxes these past few weeks. I’ve been so impressed, in fact, that I compiled a few of my favorites to show off here on the blog. Grab a cold drink, stand close to an air vent, and soak them in.

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How automation can take your email to the next level

Automating a welcome series, thank you messages, a birthday greeting – these things are all table stakes in the email marketing game today. If you’re not sending them, you need to start. Like, right now.

To really stand out from the competition, start automating campaigns based on the activities your subscribers are doing every day, like browsing an online store, making a purchase, or signing up for an event. With the right tools, you can send relevant, timely emails based on pretty much any customer data you can gather.

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6 content ideas for your welcome email

Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa).

The good news? You can prevent that fall off with a few simple steps, like working to develop customer loyalty early on in your relationship with new subscribers. They're most interested in what you have to say right after they've joined your list, yet many businesses still don't send the all-important welcome email.

Maybe you just haven't gotten around to it. As someone who just cleaned a '90s-era Sega Genesis out of her closet, I completely understand.

That's why I rounded up a few from my own inbox. Find some inspiration here for a welcome email style that suits your goals. Then, let me know if you want to buy a very well-stored Sega Genesis console.

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9 emails that set off fireworks in our inbox

Sifting through our inboxes, we couldn’t help but be impressed with some of the top-notch emails that poured in over the long weekend.

Independence Day is a marketer’s delight: It allows us to play around with our email design, evoke a sense of patriotism in the U.S. segments of our audience, and incorporate some seasonal goodies into the mix. Plus, it presents the perfect opportunity for a mid-summer sale. After all, what’s more American than some good, old-fashioned capitalism?

These emails were the best of the patriotic bunch this year. Check ‘em out!

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8 B2B email marketing examples that deserve a trophy

We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”

It’s time for some tough love, guys. Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. We get it – B2B marketers can’t rely on cat GIFs or goofy promotions to sell their products or services. But a lot of the email design best practices retailers use to capture attention in the inbox still apply.

Here are 8 examples that prove B2B emails don’t have to be underwhelming, ugly, or forgettable. Use them as inspiration to up the ante in your next B2B send and instantly stand out from the competition. Your subscribers (and your boss) will thank you for it!

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10 inspiring quotes for marketers to live by

Hey friends – ready for a quick dose of inspiration?

All of these smart folks are helping shape the future of marketing, so we gathered some of their best nuggets of wisdom to get you energized and ready to do your best work ever. Scan through their quotes, share your favorites around with the rest of your team, and tattoo the one you like most on your bicep (or write it on a Post-it to stick on your computer – your call).

Their insights will help remind you that at the end of the day, great marketing is about more than just selling stuff. Enjoy!

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6 subject line and preheader perfect pairings

If you've ever sought out tips for writing effective subject lines and preheader text, you've probably been advised to abide by a certain set of tried-and-true principles.

First, keep them short, since most mobile devices have a limited number of characters they can display. Next, make them clear so your subscribers don’t have to put in extra effort to figure out what you’re getting at. Finally, highlight the most important and compelling part of your message to get your readers to open.

Those are great guidelines, and they’re a wonderful place to start. But it's also worth going your own way sometimes, especially if you’re an email veteran ready to try something new. These six subject line and preheader text examples all utilize different tactics, but they're all equally effective (after all, I’m sharing them here!).

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Emails we love: The nonprofit edition

Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an epidemic known around here as the "compile newsletter, blast audience, and repeat” virus. It's nasty stuff and pretty difficult to shake. 

But we’re here to cure it once and for all by proving that nonprofits can (and do!) send beautiful, relevant email to help them form a more personal connection with their audiences and compel more people to get involved with their amazing cause.

Here are some of the best nonprofit email examples to hit our inboxes in the past few months. Nonprofit marketers, let's utilize marketing’s most effective channel to truly make an impact... and say goodbye to so-so email forever. You in?

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