As we kick off the new year, a fitness tracker showdown felt especially appropriate – after all, have you seen all the new faces at the gym these past couple weeks?
Fitness trackers have blown up in a big way, and though the wearables space has gotten super crowded, there are a few clear standouts. Among them? Fitbit and Misfit. Fitbit is the better known of the two brands, but Misfit has carved out a substantial niche for itself in the “I want to be healthy, but I also want to wear something that goes with my outfit” market.
And for my purposes, they’re a great matchup: Both brands do absolutely killer marketing. Let’s see who truly steps it up in the inbox.See full article