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7 irresistible win-back emails

After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally.

After all, you put in a ton of effort getting them on your list in the first place. And at first, they were super into you, opening and clicking everything you sent. But now, they’ve grown distant and stopped showing interest in anything you have to say.

That’s when it’s time to win them back.

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14 ridiculously good emails from Cyber Monday 2016

Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my inbox – and this year’s batch didn’t disappoint.

One note, though: “Cyber Monday” as an insular, one-day event doesn’t seem to be a thing anymore. In fact, I can’t think of a single brand that actually waited until Monday to start their big sales. Instead, many brands kicked things off last Monday with an entire “Cyber Week" or let Black Friday, the traditional doll of brick-and-mortar shopping, steal the show.

So with that in mind, here are the best emails I received from Thanksgiving to Cyber Monday. Kick back and feast your eyes (heaven knows your stomach has had enough) on these top-notch emails!

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9 re-engagement emails that won us over for good

Turning “We Are Never, Ever Getting Back Together” into “You Belong With Me"

By sending your inactive subscribers a re-engagement email, you’ll not only see who’s still interested in your brand – you may even generate some immediate sales! So for inspiration, here are a few awesome ways different brands have approached the re-engagement email.

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Brands defying the odds in email marketing

I’ve been having some trouble with the term “email marketing best practices” lately.

Even though there are plenty of general guidelines I’d advise most email marketers to follow, there are always brands out there that manage to find success using tactics that (in theory) shouldn’t work.

Don’t believe me? Here are three examples of major brands that get big results by defying conventional marketing wisdom.

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How to use your data to send better welcome emails

As a marketer, you know your welcome email is absolutely crucial to your brand’s success.

But what needs to happen before you can make that first brand impression in the inbox? What data do you need to create the best possible experience and maximize engagement?

Here are a few tips on how to get more out of the most important email you’ll ever send.

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Our favorite #GivingTuesday email examples

If you work at a nonprofit, you know that participating in #GivingTuesday (yes, it’s most commonly referred to using a hashtag) is an absolute must for charitable organizations.

Celebrated on the day after Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. And with all the attention it generates, it’s a great way to build awareness… not to mention bring in much-needed donations.

While many nonprofits focus primarily on social campaigns for the big event, why not get your email audience involved in the action, too? It’s a fantastic way to get the word out and reach even more potential donors. These are some of the best #GivingTuesday email examples we’ve seen, so use them as inspiration for your own special send later this month.

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