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8 B2B email marketing examples that deserve a trophy

We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”

It’s time for some tough love, guys. Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. We get it – B2B marketers can’t rely on cat GIFs or goofy promotions to sell their products or services. But a lot of the email design best practices retailers use to capture attention in the inbox still apply.

Here are 8 examples that prove B2B emails don’t have to be underwhelming, ugly, or forgettable. Use them as inspiration to up the ante in your next B2B send and instantly stand out from the competition. Your subscribers (and your boss) will thank you for it!

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The Brainiac Guide to Welcome Email Automation

10 inspiring quotes for marketers to live by

Hey friends – ready for a quick dose of inspiration?

All of these smart folks are helping shape the future of marketing, so we gathered some of their best nuggets of wisdom to get you energized and ready to do your best work ever. Scan through their quotes, share your favorites around with the rest of your team, and tattoo the one you like most on your bicep (or write it on a Post-it to stick on your computer – your call).

Their insights will help remind you that at the end of the day, great marketing is about more than just selling stuff. Enjoy!

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6 subject line and preheader perfect pairings

If you've ever sought out tips for writing effective subject lines and preheader text, you've probably been advised to abide by a certain set of tried-and-true principles.

First, keep them short, since most mobile devices have a limited number of characters they can display. Next, make them clear so your subscribers don’t have to put in extra effort to figure out what you’re getting at. Finally, highlight the most important and compelling part of your message to get your readers to open.

Those are great guidelines, and they’re a wonderful place to start. But it's also worth going your own way sometimes, especially if you’re an email veteran ready to try something new. These six subject line and preheader text examples all utilize different tactics, but they're all equally effective (after all, I’m sharing them here!).

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Emails we love: The nonprofit edition

Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an epidemic known around here as the "compile newsletter, blast audience, and repeat” virus. It's nasty stuff and pretty difficult to shake. 

But we’re here to cure it once and for all by proving that nonprofits can (and do!) send beautiful, relevant email to help them form a more personal connection with their audiences and compel more people to get involved with their amazing cause.

Here are some of the best nonprofit email examples to hit our inboxes in the past few months. Nonprofit marketers, let's utilize marketing’s most effective channel to truly make an impact... and say goodbye to so-so email forever. You in?

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5 quick tips for segmenting your email list

Since every audience is different, there’s no single, ultimate way to segment that works for everyone. But here are five quick ideas for slicing and dicing your audience that have proved effective for many brands. Use one, some, or all of these ideas to start sending more personalized messages and boost your success rates in no time!

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12 emails that completely captivated us

It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative head nod) for some seriously solid marketing. Check out their sends – you might just find inspiration for your next campaign!

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The elements of a top-notch April Fool’s Day email

As marketers, April Fool’s Day is one of our absolute favorite holidays. It gives brands the perfect opportunity to get creative and show off their sense of humor, and it usually leads to some super hilarious campaigns. But that doesn’t mean you can just get away with anything. You should really think about what you’re doing before you press “send” on an April Fool’s Day email.

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