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The best holiday email marketing: Email design

For the second installment of this month’s holiday marketing series, we’re honing in on one of my absolute favorite topics… email design.

I’ll happily talk testing, subject lines, and general marketing strategy for days, but let’s be real, it’s way more fun to compile a bunch of beautiful emails. And the holiday season in particular? It's like the Super Bowl of email design. So get your hot wings ready, check out some of our favorite campaigns, and get ready to break out your best and brightest this holiday season.

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Ask Logan: Coding for DPI Scaling in Outlook

Preparing for the worst in email design: Outlook 120 DPI

For those who may not have the 411 on this (as I'm assured youths somewhere still say), Outlook 120 DPI is what happens when Outlook tries to evolve with growing technology – in this case, high pixel density screens.

It's a Windows accessibility setting, and with it enabled, Outlook converts any pixel values that aren't HTML attributes to points and then scales those up. This means your CSS-defined sizes are scaling up while your HTML sizes are staying put, so your lovingly-crafted email designs are scaling up unevenly and breaking.

It's like that awkward and mismatched 6th-grade class photo all over again, with some lucky kids hitting the puberty lottery and looming over the rest of us with their wispy mustaches and cracking voices.

Thankfully, our emails can all hit Outlook 120 DPI puberty together with a few straightforward steps.

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The best holiday email marketing: Subject lines

It’s that time again, guys. The holiday season is (almost) officially upon us, which means retail marketers everywhere are bracing themselves for what’s sure to be their most stressful three months of the year.

We want to help ease your holiday woes, so every week this October, we’ll dive into the top email marketing strategies that worked last season. That way, you can develop a solid plan to help you hit your goals and drive more sales than ever before.

First up? Subject lines, the key to boosting your open rates as inboxes quickly get more crowded (and therefore more competitive). These were some of our favorites from 2015.

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What’s great email content look like, anyway?

As an email marketer, it’s easy to get bogged down in the nitty-gritty, day-to-day aspect of it all: segmenting your list, checking mailings for deliverability issues, optimizing for plain text and HTML… the list goes on.

But if you’re anything like me, you think this whole email thing can be pretty fun, too. Sure, those little details are what make for great response and conversion rates. But sometimes, you see a mailing that captures your attention for no reason other than the fact that it’s innovative, or interesting, or jaw-droppingly beautiful.

So here’s a tribute to a few of those campaigns that helped remind me why I love email. Check ‘em out!

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5 emails you’ll want to steal ideas from

With so much on their plates, it’s easy for marketers to fall into the routine of sending the same type of mailings over and over again. After all, if what you’re doing works, it will continue to work… right? Maybe not. In failing to diversify your content, you risk boring your subscribers, causing them to lose interest in your brand, and – worst of all – inspiring them to hit that dreaded “unsubscribe” link.

One of the best ways to change things up and keep your audience engaged? Get some inspiration from brands already doing it best. Here are 5 emails that stood out in my inbox; use some of their ideas to spice up your emails and get out of your rut for good.

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The best emails of Labor Day weekend 2016

It’s always interesting to see what brands are doing to stand out during times of intense competition, so here are a few of our favorite Labor Day emails to hit our inbox this past weekend. Remember: This is only the beginning of a long, intense season for retailers, so check ‘em out and get inspired for even more chaotic marketing days to come (Cyber Monday, anyone?).

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8 show-stopping email examples

It’s that time again!

As you likely know, we’re pretty obsessed with great email marketing around these parts. So I’m always happy to collect and share the best of the best examples to hit my inbox with you wonderful folks.

Without further ado, here’s the crème de la crème from the past month or so. Soak them in, and hopefully, you’ll get inspired to use some of these brand's smart strategies in your own email marketing. Cheers!

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11 marketing quotes you’ll want to post all over the office

It’s that time again.

The summer is officially winding down, and we're about to enter one of the most hectic seasons of the year for marketers. To help fight third-quarter fatigue, we’re all in need of a little inspiration. That's why we gathered these eleven empowering content marketing quotes from leading experts in the industry. They'll remind you why you love your job and energize you to do your best work ever this fall.


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9 scorching summer email examples

We’re deep in the midst of the dog days of summer, and things are getting HOT around here.

No, I’m not just referring to the weather… and get your mind out of the gutter. What I’m talking about are the scorching email designs that have hit our inboxes these past few weeks. I’ve been so impressed, in fact, that I compiled a few of my favorites to show off here on the blog. Grab a cold drink, stand close to an air vent, and soak them in.

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