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14 ridiculously good emails from Cyber Monday 2016

Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my inbox – and this year’s batch didn’t disappoint.

One note, though: “Cyber Monday” as an insular, one-day event doesn’t seem to be a thing anymore. In fact, I can’t think of a single brand that actually waited until Monday to start their big sales. Instead, many brands kicked things off last Monday with an entire “Cyber Week" or let Black Friday, the traditional doll of brick-and-mortar shopping, steal the show.

So with that in mind, here are the best emails I received from Thanksgiving to Cyber Monday. Kick back and feast your eyes (heaven knows your stomach has had enough) on these top-notch emails!

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9 re-engagement emails that won us over for good

Turning “We Are Never, Ever Getting Back Together” into “You Belong With Me"

By sending your inactive subscribers a re-engagement email, you’ll not only see who’s still interested in your brand – you may even generate some immediate sales! So for inspiration, here are a few awesome ways different brands have approached the re-engagement email.

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Brands defying the odds in email marketing

I’ve been having some trouble with the term “email marketing best practices” lately.

Even though there are plenty of general guidelines I’d advise most email marketers to follow, there are always brands out there that manage to find success using tactics that (in theory) shouldn’t work.

Don’t believe me? Here are three examples of major brands that get big results by defying conventional marketing wisdom.

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How to use your data to send better welcome emails

As a marketer, you know your welcome email is absolutely crucial to your brand’s success.

But what needs to happen before you can make that first brand impression in the inbox? What data do you need to create the best possible experience and maximize engagement?

Here are a few tips on how to get more out of the most important email you’ll ever send.

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Our favorite #GivingTuesday email examples

If you work at a nonprofit, you know that participating in #GivingTuesday (yes, it’s most commonly referred to using a hashtag) is an absolute must for charitable organizations.

Celebrated on the day after Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. And with all the attention it generates, it’s a great way to build awareness… not to mention bring in much-needed donations.

While many nonprofits focus primarily on social campaigns for the big event, why not get your email audience involved in the action, too? It’s a fantastic way to get the word out and reach even more potential donors. These are some of the best #GivingTuesday email examples we’ve seen, so use them as inspiration for your own special send later this month.

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The best holiday email marketing: Content

This is it... here’s the final installment of this month’s “the best holiday email marketing" series.

For this post, I thought I’d go out with a bang and focus on something a little bit heftier than stats, subject lines, or flashy design elements: email content. Here’s some of the best, most strategic content I’ve seen in holiday email both this year and last. Use these ideas to help inspire you these next few months, and good luck out there.

Happy holidays!

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9 scary-good email examples for Halloween

Happy (almost) Halloween, friends!

For this month’s round-up, I thought it would only be appropriate to highlight a few of the festive sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis and.... *shudder* .... yet another “spooktacular” sale.

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What B2B marketers can learn from these B2C emails

“There is no more B2B or B2C. It’s H2H: human to human.” – Bryan Kramer

So true, Bryan, and it’s something B2B marketers often forget. The unnatural division of business-facing and consumer-facing marketing tactics has (for the most part) become obsolete, yet many still cling to the outdated notion.

The fact of the matter is, whether you’re selling software or designer shoes, the person on the other side is still a real, live person. But many B2B marketers focus too much on the features of their product or service and not enough on connecting with their audience as humans.

So here are a few examples of how B2B marketers can get inspiration from B2C emails and apply the human element to their own strategy.

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