When your products are as beautiful as Yumi Kim’s – crafted from sumptuous silk and bold, colorful graphic prints – it’s essential that your emails follow suit.
"The Yumi Kim brand is influenced by our designer Kim Phan’s own aesthetic with an emphasis on vintage silhouettes spun with a contemporary urban feminine mystique,” said Marketing Coordinator Alivia Massimillo. “The heart of Kim's line has always been playful, floral designs. She loves travel, as well, so she also brings that sense of freedom and wanderlust into her work."
The brand’s marketing team maintains the same gorgeous aesthetic in their emails; in fact, they’re easily some of the most beautiful we’ve seen hit our inboxes! So for marketers looking for inspiration, we're spotlighting three of Yumi Kim's best emails and breaking down the marketing smarts baked into each design.See full article