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5 emails you’ll want to steal ideas from

With so much on their plates, it’s easy for marketers to fall into the routine of sending the same type of mailings over and over again. After all, if what you’re doing works, it will continue to work… right? Maybe not. In failing to diversify your content, you risk boring your subscribers, causing them to lose interest in your brand, and – worst of all – inspiring them to hit that dreaded “unsubscribe” link.

One of the best ways to change things up and keep your audience engaged? Get some inspiration from brands already doing it best. Here are 5 emails that stood out in my inbox; use some of their ideas to spice up your emails and get out of your rut for good.

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The best emails of Labor Day weekend 2016

It’s always interesting to see what brands are doing to stand out during times of intense competition, so here are a few of our favorite Labor Day emails to hit our inbox this past weekend. Remember: This is only the beginning of a long, intense season for retailers, so check ‘em out and get inspired for even more chaotic marketing days to come (Cyber Monday, anyone?).

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8 show-stopping email examples

It’s that time again!

As you likely know, we’re pretty obsessed with great email marketing around these parts. So I’m always happy to collect and share the best of the best examples to hit my inbox with you wonderful folks.

Without further ado, here’s the crème de la crème from the past month or so. Soak them in, and hopefully, you’ll get inspired to use some of these brand's smart strategies in your own email marketing. Cheers!

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11 marketing quotes you’ll want to post all over the office

It’s that time again.

The summer is officially winding down, and we're about to enter one of the most hectic seasons of the year for marketers. To help fight third-quarter fatigue, we’re all in need of a little inspiration. That's why we gathered these eleven empowering content marketing quotes from leading experts in the industry. They'll remind you why you love your job and energize you to do your best work ever this fall.


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9 scorching summer email examples

We’re deep in the midst of the dog days of summer, and things are getting HOT around here.

No, I’m not just referring to the weather… and get your mind out of the gutter. What I’m talking about are the scorching email designs that have hit our inboxes these past few weeks. I’ve been so impressed, in fact, that I compiled a few of my favorites to show off here on the blog. Grab a cold drink, stand close to an air vent, and soak them in.

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How automation can take your email to the next level

Automating a welcome series, thank you messages, a birthday greeting – these things are all table stakes in the email marketing game today. If you’re not sending them, you need to start. Like, right now.

To really stand out from the competition, start automating campaigns based on the activities your subscribers are doing every day, like browsing an online store, making a purchase, or signing up for an event. With the right tools, you can send relevant, timely emails based on pretty much any customer data you can gather.

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6 content ideas for your welcome email

Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa).

The good news? You can prevent that fall off with a few simple steps, like working to develop customer loyalty early on in your relationship with new subscribers. They're most interested in what you have to say right after they've joined your list, yet many businesses still don't send the all-important welcome email.

Maybe you just haven't gotten around to it. As someone who just cleaned a '90s-era Sega Genesis out of her closet, I completely understand.

That's why I rounded up a few from my own inbox. Find some inspiration here for a welcome email style that suits your goals. Then, let me know if you want to buy a very well-stored Sega Genesis console.

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9 emails that set off fireworks in our inbox

Sifting through our inboxes, we couldn’t help but be impressed with some of the top-notch emails that poured in over the long weekend.

Independence Day is a marketer’s delight: It allows us to play around with our email design, evoke a sense of patriotism in the U.S. segments of our audience, and incorporate some seasonal goodies into the mix. Plus, it presents the perfect opportunity for a mid-summer sale. After all, what’s more American than some good, old-fashioned capitalism?

These emails were the best of the patriotic bunch this year. Check ‘em out!

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