Valentine’s Day is all about putting in a little extra effort for the ones we love. For some people, that means picking up flowers and chocolate (or, if we’re being honest here, a six pack and pizza) for that special someone – but for email marketers, it means showing your subscribers a little appreciation.See full article
Like Jim and Pam, a fresh lime dropped in an ice-cold Corona, or Jaden Smith and Twitter, video + email is a match made in (marketing) heaven.
According to LiveClicker, marketers that include video in their emails see a 55% increase in clickthrough rates. And using the word “video” in a subject line lifts open rates by 10%, click rates by 65%, and reduces unsubscribes by 26% (Syndacast).
But here’s the problem: Just because you know that video works doesn’t mean you know how to make it work for you. So for those in need of inspiration, here are 5 stellar examples of different ways brands have used video in their email marketing. If you think one of these ideas might work, give it a shot! It could end up being exactly what you need to get your click rates soaring.See full article
Now that we’ve entered the new year, it’s safe to say that not only did our favorite brands truly step it up during the holidays – they completely exceeded our expectations!See full article
By sending your inactive subscribers a re-engagement email, you’ll not only see who’s still interested in your brand – you may even generate some immediate sales! So for inspiration, here are a few awesome ways different brands have approached the re-engagement email.See full article
This is the true A-Team of this year's Cyber Monday: the brands that, despite their competitors' best efforts and the sheer volume of it all, managed to win us over with incredible emails. Read on to see the best of the best from the holiday weekend, along with the strategies that made them stand out in a stuffed-to-the-brim inbox.
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Whether it’s due to complicated tech issues or just plain ol’ human error, marketers are bound to make a mistake every once in awhile. And during the holidays – when your send volume and website traffic hit an all-time high – it’s even more likely that an accident will happen.
But no worries, friends: No matter how glaring your error may be, your customers will forgive you – especially if you handle your mistakes gracefully, apologetically, and with a little bit of humor. So one of the best ways to gain back customer loyalty and trust is through a clever “oops” email.See full article
When your products are as beautiful as Yumi Kim’s – crafted from sumptuous silk and bold, colorful graphic prints – it’s essential that your emails follow suit.
"The Yumi Kim brand is influenced by our designer Kim Phan’s own aesthetic with an emphasis on vintage silhouettes spun with a contemporary urban feminine mystique,” said Marketing Coordinator Alivia Massimillo. “The heart of Kim's line has always been playful, floral designs. She loves travel, as well, so she also brings that sense of freedom and wanderlust into her work."
The brand’s marketing team maintains the same gorgeous aesthetic in their emails; in fact, they’re easily some of the most beautiful we’ve seen hit our inboxes! So for marketers looking for inspiration, we're spotlighting three of Yumi Kim's best emails and breaking down the marketing smarts baked into each design.See full article
It’s no secret that we’re huge fans of quality emails around these parts. So it only made sense for us to launch a series on the Emma blog specifically devoted to geeking out about the crème de la crème – aka, the very best emails that hit our inboxes each month. In the first installment, we focused on beautiful design, so this month, we thought we’d switch things up and talk strategy.
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