Since every audience is different, there’s no single, ultimate way to segment that works for everyone. But here are five quick ideas for slicing and dicing your audience that have proved effective for many brands. Use one, some, or all of these ideas to start sending more personalized messages and boost your success rates in no time!See full article
Move over, cable. Streaming is officially king. And now that binge-watching hours upon hours of your favorite shows has become socially acceptable, services like Netflix and Hulu are an integral part of many people’s lives.
So of course we were curious: Between these two massive brands, who’s the better email marketer? Here’s what we found when we judged their email campaigns side-by-side.See full article
It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative head nod) for some seriously solid marketing. Check out their sends – you might just find inspiration for your next campaign!See full article
As marketers, April Fool’s Day is one of our absolute favorite holidays. It gives brands the perfect opportunity to get creative and show off their sense of humor, and it usually leads to some super hilarious campaigns. But that doesn’t mean you can just get away with anything. You should really think about what you’re doing before you press “send” on an April Fool’s Day email.See full article
Let’s be honest for a second: Even as an adult, watching from the sidelines as toddlers wildly forage for brightly-colored eggs… don’t you kind of want to get in on the action?
Well, you aren’t the only one. Easter egg hunts are just plain fun – they’re competitive, exciting, and result in all kinds of sweet rewards. And utilizing the concept in your email marketing is a fantastic way to get your subscribers more engaged with your brand and, in many cases, pull them back to your website (hello, conversions!).
Here are 5 brands who found creative ways to host their own email “Easter egg hunt.” Try it for yourself – it’s a great way to add a little springtime fun to your email campaigns!See full article
You’re doing everything right with your email marketing: You’re writing compelling copy, nailing it with stunning design, optimizing for mobile… but your click rates still aren’t where you want them to be.
So what can you do? Well, a great place to start is to take a good, hard look at your calls to action.See full article
It’s that time again: The 88th annual Academy Awards are this weekend! So in honor of all the accolades, we thought we’d get in on the action ourselves – only instead of starlets and cinematographers, we’re honoring some of the very best email marketers in the biz.
After lots of deliberation, heated arguments and backroom wheeling and dealing, these are our picks. And the winners are…See full article
We’re all about animated GIFs in email. The savviest, most ahead-of-the-curve brands consistently use them for a reason – they increase click rates 42%, conversion rates 103%, and revenue 109% (MarketingSherpa). Today’s marketers aren’t just using GIFs because they’re trendy; they’re using them because they actually work.
In fact, there are a few brands whose emails we always open simply because we know that, more likely than not, they’ll contain some cool GIF action. So here's a shout out to eight brands whose GIF game is always on point. Check 'em out!See full article
Valentine’s Day is all about putting in a little extra effort for the ones we love. For some people, that means picking up flowers and chocolate (or, if we’re being honest here, a six pack and pizza) for that special someone – but for email marketers, it means showing your subscribers a little appreciation.See full article