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Announcing a change to our opt-out process

A new required button allows subscribers to confirm their opt out

I’m here to share a change to Emma’s opt-out process, effective today. Historically, unsubscribing from an Emma email has been a one-click process; a recipient of an Emma email clicked the opt-out link to unsubscribe immediately from the list. This afternoon, we’re releasing one more step to the opt-out process: a simple screen with a required confirmation button to ensure that the recipient of the email really intends to unsubscribe.


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