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How NourishWise built a healthy email strategy from the ground up

Ever ordered a salad in the hope of trimming your waistline, only to find out later that it had the same amount of calories as a bacon cheeseburger?

It’s difficult to know what’s actually healthy in restaurants these days, with seemingly “whole” foods secretly slathered in butter or chock-full of added sugars (that’s why I always go with the cheeseburger). Enter NourishWise. It’s a startup based in Nashville that helps people make smarter, more informed choices while dining out at local restaurants.

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How Tito’s Vodka nurtures their thirstiest advocates

Tito’s Handmade Vodka is an easy brand for us to get behind: They serve up both delicious cocktails and delicious content. And their team always does a fantastic job nurturing their following of devoted advocates – something that really shines through in their email program.

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How a popular travel site solved every marketer’s dilemma

It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say.

We see it all the time in industries that tend to send out more blog posts and news briefs than discounts and product promos – think universities, nonprofits, publishers, government offices, etc. How can they send subscribers all of their best content without every campaign becoming a tome that, let’s face it, no one has the time (or patience) to actually read?

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How charity: water innovates inside & outside the inbox

The good folks at charity: water are trailblazers in the nonprofit sector and doing some of the best email marketing around. Here’s three quick reasons we’re so excited to have them on board.

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How switching to Emma doubled a brand’s direct sales

Email marketing has been a big part of the marketing ecosystem at PreSonus for years, but it was only recently that they truly started ramping up their efforts.

"In the past,” Carl said, “We had used another platform for our email marketing, and it was very limiting; I was always so frustrated with the tools I had at my disposal. But about a year ago, we had a very significant product launch coming up, and it was going to really require us to up our game."

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How email helps Car Talk drive incredible results

The beloved NPR show Car Talk continues to live on and connect with fans through digital channels that were established years ago: The web site was established in 1995. Facebook came not long after the social media network started. Twitter and Instagram followed. And the podcast remains one of the most popular in iTunes. Car Talk's digital channels have grown substantially in recent years, as the entity reinvents itself and enters a new era.

They also make a point to reach their fans in the inbox every week with two Car Talk newsletters. And they’re seeing some impressive results.

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Here’s what a multimillion-dollar email looks like

A world leader in luxury spa vacations, Canyon Ranch drove some seriously impressive multimillion-dollar sales activity from their Cyber Monday email campaign. Here’s a look at how they did it.

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How an agency scored a 53% click rate for their client

Element74 is a marketing agency out of Cape Girardeau, MO. Though the team focuses primarily on website and software development, they’ve also started dipping their toes into the world of email marketing (welcome, water feels great).

Currently, the bulk of their email efforts have been focused on one client in particular: Christopher Columbus Condos, a gorgeous beachfront property in the Cayman Islands. “With Christopher Columbus, we're the ones handling every aspect of their email marketing,” explained Toni Eftink, an Element74 project manager. "So we’re really focused on doing it right.”

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How a template redesign boosted click rates 750%

Thistle Farms recently ramped up their email marketing program with the goal of reaching more people with their message of hope and healing. Here’s a look at how a new custom-designed template from the Emma Services Team boosted their click rates 750%, promoting greater engagement with their incredibly deserving cause.

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How Dogfish Head brews an 80% email open rate

“We always have the goal of selling more beer to our fans and distributors,” explained PR Coordinator Janelle Miley, "but a huge portion of our email marketing has to do with raising brand awareness. We have a lot of cool things happening here at Dogfish, and we like to make sure people are always in-the-know about what’s going on: where they can track down new beers we’re releasing, the different things we have happening here at the brewery, and so on.”

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