Did you know that many country music stars love email marketing almost as much as they love their guitars and passionate fans? (You didn't? Weird.) But what about those country performers who don’t have that innate email marketing savvy? They turn to folks like Tracy Goldenberg at BubbleUp.See full article
As senior manager of digital marketing at Firehouse Subs, Emma customer Matt Olsen is a one-man team responsible for the email marketing of nearly 800 restaurants in 41 states and Puerto Rico. Sounds impossible without an email army, right? But as a savvy digital marketer, Matt smartly uses automation, audience segmentation and strategically timed cups of coffee to keep Firehouse’s email marketing humming for the home office and all of its franchisees. No reinforcements needed.See full article
As marketers, we sometimes need to remind ourselves that less is more when it comes to email content (unlike, say, salted caramel brownies). We have so many ideas that we’d like to share with our subscribers that it’s tempting to cram as much into an email as we can. But how can we share content in a way that’s useful and won’t cause email fatigue?See full article
As the number one marketer in golf, Impact Golf Marketing (IGM) specializes in custom-built golf marketing strategies and technologies for its clients. Here are the email marketing tools that IGM uses to save time on their clients' email marketing so they can spend more time on strategy and business development.See full article
Most email marketers fight a constant battle to attract and keep their audience’s attention. (Did you know that the average adult’s attention span is only 8 seconds? That’s less than that of a goldfish, friends.)
Not Garden & Gun. The Southern lifestyle brand, anchored by its award-winning magazine, boasts a national audience of more than one million passionate and engaged readers. The G&G brand also has a vibrant online offering, including a blog, online store and email newsletter, Talk of the South.
Kim Alexander, digital media editor for Garden & Gun, faces a different challenge: how to keep all those hungry goldfish, er, readers engaged with enough original content while also growing G&G’s audience. She turned to Emma.See full article
What happens when striking email design marries sound marketing strategy? A blissful union and two high-performing offspring called Sales and Audience Growth. And with those names, probably a few schoolyard scuffles.
Amanda Thomas, jewelry designer and founder of Luv Aj, made lovebirds of design and strategy when she applied Emma’s advice about automated welcome emails to her already successful email design.See full article
Having exceeded $1 million in online gifts for the first time in fiscal year 2011, the Brandeis University Office of Development already had a proven track record of success using email marketing to encourage online support.
However, development officers Aaron Louison and David Nathan knew they needed to experiment with different email and online techniques to keep their valuable alumni donors engaged – and giving.
They teamed up with Emma and a designer to create “The Louis Challenge” at the end of the fall semester of 2013.See full article
In 2011, Michelle Koechle did something a lot of folks only dream about doing.
She took a leap of faith, left her career in human resources to study photography and started her own portrait business.
But there was much more to learn than just photography. Michelle had to think creatively about ways to stay in front of clients and attract new ones. So in addition to honing her craft, Michelle got into marketing mode.
After all, says, Michelle, “being a photographer is 80 percent business and 20 percent making art."See full article