How to get a 50% email open rate from new subscribers

What we learned from YMCA of the Triangle

YMCA of the Triangle is made up of 13 branch locations and three overnight camps. With new members joining daily at each location, they needed an email solution to welcome each one to the Y with a consistent, branded experience that keeps them informed about all the great benefits of membership. Happily for us, they chose Emma.

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The Brainiac Guide to Welcome Email Automation

5 email tips from our customers to help us all be better marketers

One of my favorite parts of my job (other than the fireworks and Top Gun guitar solo that greet my arrival every day) is that I get to interact with our smart and savvy customers and share ideas on how to do great email marketing. They give us so much real-world insight into what’s working and what’s not with their wide range of audiences. It’s why we try to share their expertise as often as we can here on the Emma blog. Here are some of the key takeaways from recent chats that we’ve had with them that can help us all become better marketers.

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Behind the email marketing for country music’s biggest stars

What we learned from BubbleUp

Did you know that many country music stars love email marketing almost as much as they love their guitars and passionate fans? (You didn't? Weird.) But what about those country performers who don’t have that innate email marketing savvy? They turn to folks like Tracy Goldenberg at BubbleUp.

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A successful franchise’s secret to staggering email results

What we learned from Firehouse Subs

As senior manager of digital marketing at Firehouse Subs, Emma customer Matt Olsen is a one-man team responsible for the email marketing of nearly 800 restaurants in 41 states and Puerto Rico. Sounds impossible without an email army, right? But as a savvy digital marketer, Matt smartly uses automation, audience segmentation and strategically timed cups of coffee to keep Firehouse’s email marketing humming for the home office and all of its franchisees. No reinforcements needed.

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How a marketing expert doubled email open rates by creating the “un-newsletter”

What we learned from Hammock

As marketers, we sometimes need to remind ourselves that less is more when it comes to email content (unlike, say, salted caramel brownies). We have so many ideas that we’d like to share with our subscribers that it’s tempting to cram as much into an email as we can. But how can we share content in a way that’s useful and won’t cause email fatigue?

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3 email strategies busy agencies can’t live without

What we learned from Impact Golf Marketing

As the number one marketer in golf, Impact Golf Marketing (IGM) specializes in custom-built golf marketing strategies and technologies for its clients. Here are the email marketing tools that IGM uses to save time on their clients' email marketing so they can spend more time on strategy and business development.

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A national magazine’s proven email marketing formula

What we learned from Garden & Gun

Most email marketers fight a constant battle to attract and keep their audience’s attention. (Did you know that the average adult’s attention span is only 8 seconds? That’s less than that of a goldfish, friends.)

Not Garden & Gun. The Southern lifestyle brand, anchored by its award-winning magazine, boasts a national audience of more than one million passionate and engaged readers. The G&G brand also has a vibrant online offering, including a blog, online store and email newsletter, Talk of the South.

Kim Alexander, digital media editor for Garden & Gun, faces a different challenge: how to keep all those hungry goldfish, er, readers engaged with enough original content while also growing G&G’s audience. She turned to Emma.

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Meet a fashion designer who boosted sales with one simple email

What we learned from Luv Aj

What happens when striking email design marries sound marketing strategy? A blissful union and two high-performing offspring called Sales and Audience Growth. And with those names, probably a few schoolyard scuffles.

Amanda Thomas, jewelry designer and founder of Luv Aj, made lovebirds of design and strategy when she applied Emma’s advice about automated welcome emails to her already successful email design.

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Use email marketing to rally alumni with a compelling story

What we learned from Brandeis University

Having exceeded $1 million in online gifts for the first time in fiscal year 2011, the Brandeis University Office of Development already had a proven track record of success using email marketing to encourage online support.

However, development officers Aaron Louison and David Nathan knew they needed to experiment with different email and online techniques to keep their valuable alumni donors engaged – and giving.

They teamed up with Emma and a designer to create “The Louis Challenge” at the end of the fall semester of 2013. 

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