The Oxford American is a non-profit, quarterly literary magazine dedicated to featuring the best in Southern writing. The award-winning magazine – founded in Oxford, Mississippi but now affiliated with the University of Central Arkansas and based in Little Rock – aims to document the complexity and vitality of the Southern region by collecting and distributing the original work of acclaimed writers, fine artists, photographers and musicians.See full article
Enticing website visitors to join your email list can be an incredibly difficult task. Sure – given a long enough timeline, you might get the numbers you’re hoping for… eventually. But when the average email list churns by about 30% every year, it’s incredibly important for email marketers to consistently gather fresh leads if they want to keep their list strong.See full article
As the Chief Marketing Officer for University of South Carolina’s Athletics Department, Eric Nichols knows what it takes to develop a winning marketing strategy. He’s responsible for the branding, ticket revenue, and business generation for all 21 sports teams at South Carolina. So whether it’s connecting with alumni, building relationships with boosters and fans or sharing news of the latest big win – Eric does it all.
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If you’ve ever listened to a country song, you’re probably familiar with just how much Southerners love their booze. This side of the Mason-Dixon line is famous for its libations, and cool new brands continue to pop up all the time – think Corsair, American Born Moonshine, Belle Meade Bourbon and Blue Chair Bay Rum (country star Kenny Chesney’s own creation).
And if you’re searching for an authority on marketing all things served neat, straight up or on the rocks, look no further than Jesse Goldstein, aka "Food Sheriff.” He spent years as the brand manager for the Loveless Cafe, helping transform the restaurant into a Southern icon, and these days, his Nashville-based marketing agency builds brand awareness for an impressive roster of food-and-beverage related businesses.
Meet Midori Maloney.
You know that circus performer who somehow finds a way to keep a dozen precariously spinning plates balanced on tall, skinny poles? That’s Midori. As the graduate studies marketing coordinator (and recruiter… and event planner… and budget analyst…and assistant to the graduate dean) for The University of Alabama in Huntsville, Midori is a one-woman powerhouse when it comes to balancing a busy schedule and keeping all of her plates spinning.See full article
A chat with Tiffany Bean, owner of Portland women's boutique Mabel & Zora, on how she automates emails and integrates with Shopify to get big email marketing results, lift sales and increase website traffic.See full article
YMCA of the Triangle is made up of 13 branch locations and three overnight camps. With new members joining daily at each location, they needed an email solution to welcome each one to the Y with a consistent, branded experience that keeps them informed about all the great benefits of membership. Happily for us, they chose Emma.See full article
As owners of The Peach Truck, Stephen and Jessica Rose sell fresh Georgia peaches by the bagful to peach-craving Nashvillians. For us, peach season means enjoying some of the best peaches on the planet (seriously, one bite of these things will have you taking a knee and getting all emotional). For Stephen and Jessica, it means nonstop work, including transporting, selling, and yes, email marketing their peaches to customers.See full article
One of my favorite parts of my job (other than the fireworks and Top Gun guitar solo that greet my arrival every day) is that I get to interact with our smart and savvy customers and share ideas on how to do great email marketing. They give us so much real-world insight into what’s working and what’s not with their wide range of audiences. It’s why we try to share their expertise as often as we can here on the Emma blog. Here are some of the key takeaways from recent chats that we’ve had with them that can help us all become better marketers.See full article