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How switching to Emma doubled a brand’s direct sales

Email marketing has been a big part of the marketing ecosystem at PreSonus for years, but it was only recently that they truly started ramping up their efforts.

"In the past,” Carl said, “We had used another platform for our email marketing, and it was very limiting; I was always so frustrated with the tools I had at my disposal. But about a year ago, we had a very significant product launch coming up, and it was going to really require us to up our game."

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The Brainiac Guide to Welcome Email Automation

How email helps Car Talk drive incredible results

The beloved NPR show Car Talk continues to live on and connect with fans through digital channels that were established years ago: The web site was established in 1995. Facebook came not long after the social media network started. Twitter and Instagram followed. And the podcast remains one of the most popular in iTunes. Car Talk's digital channels have grown substantially in recent years, as the entity reinvents itself and enters a new era.

They also make a point to reach their fans in the inbox every week with two Car Talk newsletters. And they’re seeing some impressive results.

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Here’s what a multimillion-dollar email looks like

A world leader in luxury spa vacations, Canyon Ranch drove some seriously impressive multimillion-dollar sales activity from their Cyber Monday email campaign. Here’s a look at how they did it.

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How an agency scored a 53% click rate for their client

Element74 is a marketing agency out of Cape Girardeau, MO. Though the team focuses primarily on website and software development, they’ve also started dipping their toes into the world of email marketing (welcome, water feels great).

Currently, the bulk of their email efforts have been focused on one client in particular: Christopher Columbus Condos, a gorgeous beachfront property in the Cayman Islands. “With Christopher Columbus, we're the ones handling every aspect of their email marketing,” explained Toni Eftink, an Element74 project manager. "So we’re really focused on doing it right.”

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How a template redesign boosted click rates 750%

Thistle Farms recently ramped up their email marketing program with the goal of reaching more people with their message of hope and healing. Here’s a look at how a new custom-designed template from the Emma Services Team boosted their click rates 750%, promoting greater engagement with their incredibly deserving cause.

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How Dogfish Head brews an 80% email open rate

“We always have the goal of selling more beer to our fans and distributors,” explained PR Coordinator Janelle Miley, "but a huge portion of our email marketing has to do with raising brand awareness. We have a lot of cool things happening here at Dogfish, and we like to make sure people are always in-the-know about what’s going on: where they can track down new beers we’re releasing, the different things we have happening here at the brewery, and so on.”

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How a major nonprofit used automation to lift results by 30%

The State Fair of Texas is known for lots of things, like Big Tex, The Red River Rivalry, and some of the craziest fried food imaginable. (Fried cookie dough? Yes, please.) But did you know it’s also the largest annual exposition in North America, with an average of over 3 million attendees each year? That’s HUGE. And as you might imagine, it takes a small army to pull off such a massive event.

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How dynamic content makes this marketer’s life so much easier

What we learned from the Nashville Ballet

Nashville’s Nutcracker is huge undertaking, with more than 200 dancers per performance. Coordinating so many cast members and getting them the information they need can be an extremely complicated task, but thankfully, the Ballet’s Director of Sales and Marketing Jan Morrison found the perfect solution getting the the right messages out to the right people: dynamic content.

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A simple email strategy that drove phenomenal holiday sales

Volunteer Traditions took the time to learn about their audience and stay current on the latest email marketing best practices – a potent one-two combo that led to some seriously impressive results.

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Emma 25 spotlight: Walk Bike Nashville

We recently got the opportunity to chat with Nora Kern, the Executive Director of one of our past Emma 25 winners – a local nonprofit called Walk Bike Nashville. Here’s a look at what they’re all about, the awesome work they’re doing, and how a free Emma account has helped make their jobs a little bit easier.

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