When Debbie Sterling, a Stanford-educated engineer, launched a KickStarter campaign in 2012, she had no idea what a phenomenal success it would be.
Her idea? To get young girls interested in STEM (Science, Technology, Engineering, Math) with a construction toy designed just for them. Not only did she meet her funding goal – she doubled it. Now, GoldieBlox can be found on the shelves of over 6,000 retail stores, including Barnes and Noble and Toys “R" Us.
Much of GoldieBlox’s rapid rise can be attributed to its small-but-mighty marketing team, who jumped in with both feet to get the word out about the brand. And there’s no better place to see the fruits of their labor than in the inbox. Their email program is fairly new, but it’s incredibly robust and chock-full of smart strategy.
Want to see their grade-A work for yourself? Here’s a little peek into the GoldieBlox subscriber experience.See full article