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How GoldieBlox is transforming the pink aisle, one email at a time

When Debbie Sterling, a Stanford-educated engineer, launched a KickStarter campaign in 2012, she had no idea what a phenomenal success it would be.

Her idea? To get young girls interested in STEM (Science, Technology, Engineering, Math) with a construction toy designed just for them. Not only did she meet her funding goal – she doubled it. Now, GoldieBlox can be found on the shelves of over 6,000 retail stores, including Barnes and Noble and Toys “R" Us.

Much of GoldieBlox’s rapid rise can be attributed to its small-but-mighty marketing team, who jumped in with both feet to get the word out about the brand. And there’s no better place to see the fruits of their labor than in the inbox. Their email program is fairly new, but it’s incredibly robust and chock-full of smart strategy.

Want to see their grade-A work for yourself? Here’s a little peek into the GoldieBlox subscriber experience.

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With Emma, you're in good company. Meet our Customers.

How great marketing can change the world

Of all the fantastic sessions at Marketing United 2016, Scott Harrison’s was by far the most memorable. A newcomer to the MU stage, his presentation was unlike any other we’ve experienced at a marketing conference: Rather than laying out email design best practices or talking SEO, he simply shared how charity: water came to be.

For Scott’s powerful account of his time as a New York City club promoter, his first experience encountering the global water crisis, and his heart-wrenching anecdotes about the people he met along the way, we highly recommend watching his full talk.

But here, we wanted to focus on one specific topic he covered: How creative branding helped charity: water capture public attention and truly make a difference in the world.

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4 proven strategies that scored huge results for our customers

Not to brag (ok, maybe to brag a little bit)…. but we have some crazy smart customers. Some of the best marketers in the industry claim Emma as their ESP of choice, and we couldn’t be more proud of the fantastic work they’re doing. It’s been a while since we’ve shared their success stories on the blog, so take a look at these four Emma customers and the tactics they've used to achieve some seriously impressive results.

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How NourishWise built a healthy email strategy from the ground up

Ever ordered a salad in the hope of trimming your waistline, only to find out later that it had the same amount of calories as a bacon cheeseburger?

It’s difficult to know what’s actually healthy in restaurants these days, with seemingly “whole” foods secretly slathered in butter or chock-full of added sugars (that’s why I always go with the cheeseburger). Enter NourishWise. It’s a startup based in Nashville that helps people make smarter, more informed choices while dining out at local restaurants.

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How Tito’s Vodka nurtures their thirstiest advocates

Tito’s Handmade Vodka is an easy brand for us to get behind: They serve up both delicious cocktails and delicious content. And their team always does a fantastic job nurturing their following of devoted advocates – something that really shines through in their email program.

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How a popular travel site solved every marketer’s dilemma

It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say.

We see it all the time in industries that tend to send out more blog posts and news briefs than discounts and product promos – think universities, nonprofits, publishers, government offices, etc. How can they send subscribers all of their best content without every campaign becoming a tome that, let’s face it, no one has the time (or patience) to actually read?

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How charity: water innovates inside & outside the inbox

The good folks at charity: water are trailblazers in the nonprofit sector and doing some of the best email marketing around. Here’s three quick reasons we’re so excited to have them on board.

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How switching to Emma doubled a brand’s direct sales

Email marketing has been a big part of the marketing ecosystem at PreSonus for years, but it was only recently that they truly started ramping up their efforts.

"In the past,” Carl said, “We had used another platform for our email marketing, and it was very limiting; I was always so frustrated with the tools I had at my disposal. But about a year ago, we had a very significant product launch coming up, and it was going to really require us to up our game."

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How email helps Car Talk drive incredible results

The beloved NPR show Car Talk continues to live on and connect with fans through digital channels that were established years ago: The web site was established in 1995. Facebook came not long after the social media network started. Twitter and Instagram followed. And the podcast remains one of the most popular in iTunes. Car Talk's digital channels have grown substantially in recent years, as the entity reinvents itself and enters a new era.

They also make a point to reach their fans in the inbox every week with two Car Talk newsletters. And they’re seeing some impressive results.

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Here’s what a multimillion-dollar email looks like

A world leader in luxury spa vacations, Canyon Ranch drove some seriously impressive multimillion-dollar sales activity from their Cyber Monday email campaign. Here’s a look at how they did it.

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