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How a Nashville landmark boosted email click rates 87%

The Country Music Hall of Fame and Museum is the home of America’s music, safeguarding more than 2.5 million pieces of history, including countless recordings and photographs, stage costumes, musical instruments, and more. This landmark – frequented by locals and tourists alike – showcases the lasting significance of music in our hometown, Nashville. It also happens to be where we host our annual Marketing United conference, so you could say we’re pretty big fans of the place!

Here’s a look at how switching to Emma helped their marketing team hit their goals as an organization, prove the value of email marketing, and get some seriously impressive results in the inbox.

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The Escape Game’s brilliant email strategy

The “escape room” phenomenon is only about 10 years old, but it’s taken off in a big way as a new frontier for gaming. Here’s the basic premise: Players are locked in an elaborately constructed room. Then, they have to find clues and solve a series of puzzles to free themselves before time runs out. It’s interactive and team-building – not to mention a ton of fun – which has led to many different versions popping up around the world. But one of the first American takes, The Escape Game, continues to dominate the industry, with six locations in cities across the U.S.

Such rapid growth means having to find ways to scale their business – and that extends to their email marketing efforts. Here’s how working with Emma has helped The Escape Game get more strategic about using email to compel first-time visitors to make their escape again and again.

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How The Dessy Group creates a personalized experience for every bride

One of the hardest parts of wedding planning (aside from, well... everything)? Coordinating and communicating with all the different people involved in your big day.

That’s why The Dessy Group, a popular bridesmaid dress company, wanted to make shopping for wedding day apparel as fun and effortless as possible. Here’s a look at how email marketing helps them power an enjoyable, personalized shopping experience for every bride-to-be.

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How GoldieBlox is transforming the pink aisle, one email at a time

When Debbie Sterling, a Stanford-educated engineer, launched a KickStarter campaign in 2012, she had no idea what a phenomenal success it would be.

Her idea? To get young girls interested in STEM (Science, Technology, Engineering, Math) with a construction toy designed just for them. Not only did she meet her funding goal – she doubled it. Now, GoldieBlox can be found on the shelves of over 6,000 retail stores, including Barnes and Noble and Toys “R" Us.

Much of GoldieBlox’s rapid rise can be attributed to its small-but-mighty marketing team, who jumped in with both feet to get the word out about the brand. And there’s no better place to see the fruits of their labor than in the inbox. Their email program is fairly new, but it’s incredibly robust and chock-full of smart strategy.

Want to see their grade-A work for yourself? Here’s a little peek into the GoldieBlox subscriber experience.

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How great marketing can change the world

Of all the fantastic sessions at Marketing United 2016, Scott Harrison’s was by far the most memorable. A newcomer to the MU stage, his presentation was unlike any other we’ve experienced at a marketing conference: Rather than laying out email design best practices or talking SEO, he simply shared how charity: water came to be.

For Scott’s powerful account of his time as a New York City club promoter, his first experience encountering the global water crisis, and his heart-wrenching anecdotes about the people he met along the way, we highly recommend watching his full talk.

But here, we wanted to focus on one specific topic he covered: How creative branding helped charity: water capture public attention and truly make a difference in the world.

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4 proven strategies that scored huge results for our customers

Not to brag (ok, maybe to brag a little bit)…. but we have some crazy smart customers. Some of the best marketers in the industry claim Emma as their ESP of choice, and we couldn’t be more proud of the fantastic work they’re doing. It’s been a while since we’ve shared their success stories on the blog, so take a look at these four Emma customers and the tactics they've used to achieve some seriously impressive results.

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How NourishWise built a healthy email strategy from the ground up

Ever ordered a salad in the hope of trimming your waistline, only to find out later that it had the same amount of calories as a bacon cheeseburger?

It’s difficult to know what’s actually healthy in restaurants these days, with seemingly “whole” foods secretly slathered in butter or chock-full of added sugars (that’s why I always go with the cheeseburger). Enter NourishWise. It’s a startup based in Nashville that helps people make smarter, more informed choices while dining out at local restaurants.

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How Tito’s Vodka nurtures their thirstiest advocates

Tito’s Handmade Vodka is an easy brand for us to get behind: They serve up both delicious cocktails and delicious content. And their team always does a fantastic job nurturing their following of devoted advocates – something that really shines through in their email program.

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How a popular travel site solved every marketer’s dilemma

It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say.

We see it all the time in industries that tend to send out more blog posts and news briefs than discounts and product promos – think universities, nonprofits, publishers, government offices, etc. How can they send subscribers all of their best content without every campaign becoming a tome that, let’s face it, no one has the time (or patience) to actually read?

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