How a literary journal boosts readership with savvy email marketing

What we learned from The Oxford American

The Oxford American is a non-profit, quarterly literary magazine dedicated to featuring the best in Southern writing. The award-winning magazine – founded in Oxford, Mississippi but now affiliated with the University of Central Arkansas and based in Little Rock – aims to document the complexity and vitality of the Southern region by collecting and distributing the original work of acclaimed writers, fine artists, photographers and musicians.

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The Brainiac Guide to Welcome Email Automation

To Lightbox or not to Lightbox? One brand’s resounding answer

What we learned from Restaurant Equippers

Enticing website visitors to join your email list can be an incredibly difficult task. Sure – given a long enough timeline, you might get the numbers you’re hoping for… eventually. But when the average email list churns by about 30% every year, it’s incredibly important for email marketers to consistently gather fresh leads if they want to keep their list strong.

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How the Gamecocks use dynamic content to rally fans and boost ticket sales

What we learned from The University of South Carolina Athletics Department

As the Chief Marketing Officer for University of South Carolina’s Athletics Department, Eric Nichols knows what it takes to develop a winning marketing strategy. He’s responsible for the branding, ticket revenue, and business generation for all 21 sports teams at South Carolina. So whether it’s connecting with alumni, building relationships with boosters and fans or sharing news of the latest big win – Eric does it all.


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How universities can use automation to connect with potential students

What we learned from The University of Alabama in Huntsville

Meet Midori Maloney. 

You know that circus performer who somehow finds a way to keep a dozen precariously spinning plates balanced on tall, skinny poles? That’s Midori. As the graduate studies marketing coordinator (and recruiter… and event planner… and budget analyst…and assistant to the graduate dean) for The University of Alabama in Huntsville, Midori is a one-woman powerhouse when it comes to balancing a busy schedule and keeping all of her plates spinning.

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How to boost sales with email automation and smart integration

What we learned from Mabel & Zora

A chat with Tiffany Bean, owner of Portland women's boutique Mabel & Zora, on how she automates emails and integrates with Shopify to get big email marketing results, lift sales and increase website traffic.

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How to get a 50% email open rate from new subscribers

What we learned from YMCA of the Triangle

YMCA of the Triangle is made up of 13 branch locations and three overnight camps. With new members joining daily at each location, they needed an email solution to welcome each one to the Y with a consistent, branded experience that keeps them informed about all the great benefits of membership. Happily for us, they chose Emma.

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5 email tips from our customers to help us all be better marketers

One of my favorite parts of my job (other than the fireworks and Top Gun guitar solo that greet my arrival every day) is that I get to interact with our smart and savvy customers and share ideas on how to do great email marketing. They give us so much real-world insight into what’s working and what’s not with their wide range of audiences. It’s why we try to share their expertise as often as we can here on the Emma blog. Here are some of the key takeaways from recent chats that we’ve had with them that can help us all become better marketers.

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