Our product development teams have been busy as ever as we head into the holiday season: We recently released a major fix to our autoresponder system, a whole collection of (free!) seasonal template designs and a ton of exciting enhancements to our drag & drop editor.See full article
Choosing and editing compelling images is a crucial step in creating engaging email marketing. In Emma's Brainiac Guide to Images in Email, you'll find five practical tips for making the most of your email's visuals. Follow The Emma Blog all March long for more detailed advice on crafting great images, including real-world examples, expert interview and videos.See full article
If you haven't peeked in Bigstock's library of over 12 million images that you can use in your email campaigns, you're missing out. Now through March 31, Emma customers can purchase up to five stock images right from your account and we'll take care of the cost.See full article
Hosting a gathering for the big game this weekend? Why not use a free football themed template to send your invitation? They're free, and we just added them to every Emma account. These templates come with built-in color swatches for the Ravens and 49ers, so no matter who you're cheering for on February 3rd, you can customize your email's design in just a couple clicks.See full article
It’s not too late to send a Thanksgiving greeting or Black Friday promotion, friends!
The fall holiday collection in Emma’s template gallery holds readymade designs for a short and sweet Thanksgiving greeting or an invitation to watch college football rivals take the field. And if you’re thinking about a last-minute Black Friday or Cyber Monday promotion to help boost winter sales, look no further.See full article
If you've used Emma's new editor, you've probably noticed a few improvements (mostly in the form of streamlined workflow and fancy features) that help you create the most stylish emails around. Now comes another change designed to make it easier to know what's really going to get delivered to your recipients: Unused text blocks and image placeholders will actually display in the inbox.See full article
We're excited to announce that we've partnered with Bigstock, one of the world's leading stock image companies, to provide Emma customers access to millions (yep, millions) of stock photo images for use in email marketing campaigns and beyond.See full article
A couple weeks ago, we tested out our own new subject line split test feature with a mailing to customers about fall holiday designs, and we learned just how hard it is to predict the behavior of our email audience.
There. I said it. We're an email marketing company – subject line experts, some may say – and we were surprised by the results of our first official subject line split test.See full article
Just today, we sent our email subscribers an announcement about free fall email templates, which are now available inside every Emma account. Since I create our own email newsletters and announcements, I recorded a short screencast of how this email came together.See full article