For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

Autoresponders, holiday templates and drag & drop editor enhancements

Our product development teams have been busy as ever as we head into the holiday season: We recently released a major fix to our autoresponder system, a whole collection of (free!) seasonal template designs and a ton of exciting enhancements to our drag & drop editor.

See full article
With Emma, you're in good company. Meet our Customers.

Things we *don’t* love: Half-baked emails

Check your emails for these faux pas before you hit send

Think back on the last few months. Is there anything that you cringe to cop to, any deeds that make you shudder? No, I'm not talking about over-imbibing at the company cocktail party or referring to Bon Iver as Bone Eye-ver (though I feel for you, if that's you). I mean email faux pas, like hitting send too hastily or emailing a 60%-off coupon to the wrong list.

I worked with an Emma customer the other day who was wowed (in fact, he said “wowza,” much to my delight) when I helped convert his Microsoft Word document into an email campaign. He was eager to send it right away, but I said, “Hold it right there. Spend a bit more time with it." If you take the time to add your own finesse and flavor to your email campaign, it'll go a long way with your audience. And, above all, please avoid these often-overlooked mistakes: 

See full article

What we’re reading now: on designing gorgeous email campaigns

A new batch of don't-miss articles for creative types

We love email marketing around here. (Not obvious at all, right?) And we love helping agencies, small businesses and nonprofits create share-worthy email campaigns that help their businesses grow.

We're so very excited about the recent launch of our new content editor, and we can't wait to see how you'll use it to create emails that stand out in the inbox. Here are a few reads that'll help you do just that.

See full article