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Autoresponders, holiday templates and drag & drop editor enhancements

Our product development teams have been busy as ever as we head into the holiday season: We recently released a major fix to our autoresponder system, a whole collection of (free!) seasonal template designs and a ton of exciting enhancements to our drag & drop editor.

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How to achieve brainiac status when it comes to your email’s images

Read our five tips now, and follow the blog for more details all March long

Choosing and editing compelling images is a crucial step in creating engaging email marketing. In Emma's Brainiac Guide to Images in Email, you'll find five practical tips for making the most of your email's visuals. Follow The Emma Blog all March long for more detailed advice on crafting great images, including real-world examples, expert interview and videos.

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Add style to your emails with stock images (they’re on us)

Emma customers get five images from Bigstock now through March 31, 2013

If you haven't peeked in Bigstock's library of over 12 million images that you can use in your email campaigns, you're missing out. Now through March 31, Emma customers can purchase up to five stock images right from your account and we'll take care of the cost.

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New (and free!) football themed email templates are here

Customize 'em with built-in color swatches for your favorite team

Hosting a gathering for the big game this weekend? Why not use a free football themed template to send your invitation? They're free, and we just added them to every Emma account. These templates come with built-in color swatches for the Ravens and 49ers, so no matter who you're cheering for on February 3rd, you can customize your email's design in just a couple clicks.

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Yes, you can create a last-minute email

Readymade templates for Thanksgiving greetings and retail promotions make it possible

It’s not too late to send a Thanksgiving greeting or Black Friday promotion, friends!

The fall holiday collection in Emma’s template gallery holds readymade designs for a short and sweet Thanksgiving greeting or an invitation to watch college football rivals take the field. And if you’re thinking about a last-minute Black Friday or Cyber Monday promotion to help boost winter sales, look no further.

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What you see is (now really) what you get

We've changed how unused image and text placeholders behave in the inbox

If you've used Emma's new editor, you've probably noticed a few improvements (mostly in the form of streamlined workflow and fancy features) that help you create the most stylish emails around. Now comes another change designed to make it easier to know what's really going to get delivered to your recipients: Unused text blocks and image placeholders will actually display in the inbox.

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How an email marketing company got it wrong (but still got it right)

A surprising lesson from our very first send-off using Emma's new A/B/C split test feature

A couple weeks ago, we tested out our own new subject line split test feature with a mailing to customers about fall holiday designs, and we learned just how hard it is to predict the behavior of our email audience.

There. I said it. We're an email marketing company – subject line experts, some may say – and we were surprised by the results of our first official subject line split test.

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How to create a great-looking email campaign this fall

Our email subscribers get a peek behind the scenes at how we use Emma. Are you one of them?

Just today, we sent our email subscribers an announcement about free fall email templates, which are now available inside every Emma account. Since I create our own email newsletters and announcements, I recorded a short screencast of how this email came together.

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