When it comes to real estate, I know about all that HGTV offers: Houses cost more in Canada, unoriginal wood floors are a bummer and you can always paint over it. Prime real estate is a simpler market to master in email: According to eye-tracking studies, the top-left section is where readers are drawn, crown molding or not.See full article
If limiting your soul-baring tweets to 140 characters is a challenge, think smaller when it comes to your emails. Much smaller: Smart phones only display five or six words of your email’s subject line, so the gist of your message needs to be conveyed in about 20-30 characters when in portrait orientation.See full article
This week, we're inviting the Emma community to check out our latest collection of free readymade templates, designed for creating email invitations.
They're great for inviting email subscribers to parties, speaker events, conferences and shows.
After all, invitations are powerful. They make us feel included. They make us feel special. They're personal, and they're exclusive. And the best part? You don't even need an event to send one. With a little creativity, you'll find all kinds of ways to engage your audience just by framing your message as invitation. Here are three ideas to get you started:See full article
The attention span of the average online consumer seems to be getting shorter every second. Unless you can do or say (or link to) something awesome ... and do it quickly ... you'll likely lose your readers' attention. In fact, I would bet that many folks already stopped reading this blog post. Another portion clicked on that link (above) and are now doing down the rabbit hole that is YouTube. For those that are still reading, please understand that ADOS (Attention Deficit. Oh, Shiny!*) syndrome also applies to email marketing messages. With very few exceptions (read: killer content from a very trusted source), when it comes to email marketing, shorter is better. Humans are busy. We are looking for that instant gratification - the email that (quickly) helps us save time, save money, makes us smarter, and/or entertains us. If your email marketing message cannot do one one (or more!) of those four things, and do it quickly, chances are your content will not get read/clicked/shared/acted upon. So, how to you design an email for this ADOS crowd? Here are a four ways:See full article
I made a timeline of emails sent over the last six months, adjusted their height on the wall according to each email's open rate, wrote out each subject line, labeled key metrics and trends with Post-its and whiteboard markers, and – here's the important part – pulled together a small group of Emma staffers to soak it all in and make some insights.See full article
How does saying "thank you" in your email campaign's subject line affect your response rates? The stats -- including our own -- may surprise you. Plus, every Emma account has access to free "thank you" email templates to help you share some kind words with your customers.See full article
Think back on the last few months. Is there anything that you cringe to cop to, any deeds that make you shudder? No, I'm not talking about over-imbibing at the company cocktail party or referring to Bon Iver as Bone Eye-ver (though I feel for you, if that's you). I mean email faux pas, like hitting send too hastily or emailing a 60%-off coupon to the wrong list.
I worked with an Emma customer the other day who was wowed (in fact, he said “wowza,” much to my delight) when I helped convert his Microsoft Word document into an email campaign. He was eager to send it right away, but I said, “Hold it right there. Spend a bit more time with it." If you take the time to add your own finesse and flavor to your email campaign, it'll go a long way with your audience. And, above all, please avoid these often-overlooked mistakes:See full article