Emma’s a strategic gal. When the time is right to release a new product, there’s much thought that goes into what the story is that we want to tell our customers. That story – ranging from the latest Zadie Smith to Are You My Mother? – is inspired by our own habits as well as what we’re gleaning from you.
Toward the end of last year, Mashable called 2013 the year of responsive design. Their article speaks largely about web design, but if you’re anything like us, you wear glasses while consuming emails on a variety of platforms, too: smart phones, tablets, laptops and desktops. That’s why it’s important to optimize your email campaigns so that they look their best and brightest, no matter the stage.
Our product developers and designers have been thinking about mobile-optimized email design for a while now. And with the release of our new drag & drop editor and new template language to go along with it, Emma is poised for responsive design in the inbox. Wherever that inbox may be.See full article