Responsive design for email marketing, part one

Making emails mobile-friendly, one template at a time

Emma’s a strategic gal. When the time is right to release a new product, there’s much thought that goes into what the story is that we want to tell our customers. That story – ranging from the latest Zadie Smith to Are You My Mother? – is inspired by our own habits as well as what we’re gleaning from you.

Toward the end of last year, Mashable called 2013 the year of responsive design. Their article speaks largely about web design, but if you’re anything like us, you wear glasses while consuming emails on a variety of platforms, too: smart phones, tablets, laptops and desktops. That’s why it’s important to optimize your email campaigns so that they look their best and brightest, no matter the stage.

Our product developers and designers have been thinking about mobile-optimized email design for a while now. And with the release of our new drag & drop editor and new template language to go along with it, Emma is poised for responsive design in the inbox. Wherever that inbox may be.

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The Brainiac Guide to Welcome Email Automation

Break out of your email mold with a seasonal design

See how three Emma customers used our free Valentine's Day email templates

One of the things I love about our seasonal readymade templates is how they inspire our customers to break out of their email mold and try something different. And our Valentine's Day collection is no exception.

Check out how these Emma customers are using free Valentine's Day template in addition to regular, branded emails.

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A spotlight of three restaurants in NYC

How these Emma customers use email to keep & attract customers

In July 2010, Emma established a presence in the Big Apple. I opened our New York City office, and I lead up our business development efforts here. In 2011, I was joined by my lovely colleague, Claire Burns, who helps our largest clients with some personalized email strategy. Claire and I are located in SoHo, which puts us in an excellent location for some of the (many) culinary delights that NYC has to offer.

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Get inspired: effective emails created in our new editor

Spot the new features (& old stand-bys) our customers are using to make great emails

We're pretty excited about our brand new content editor and email template gallery (have ya noticed?), and we're even more excited to see how our customers are using the editor's shiny new features to create stunning email campaigns. I rounded up a few recent examples to show you how folks are communicating in style and getting great results.

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