5 Best Practices for Subject Line Testing

Make the most of our latest feature with expert advice from Brooks Bell Interactive

The online conversion experts at Brooks Bell offer up five tips for setting up effective subject line split tests in your email marketing campaigns.

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Connecting with consumers to learn more about your own brand

Takeaways from Advertising Week

If you asked your customers (or anyone familiar with your organization) to describe your brand in a word, what do you think you'd hear?

That question stuck with me after attending the 9th annual Advertising Week in New York City this week. Emma is proud to be the email marketing provider for this great organization, which puts on a fabulous event that brings together the best and brightest minds to engage in conversations about advertising that range from content to privacy to medium to brand.

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Employee handbooks, social media fears and those extra-mile moments

Our thoughts on noteworthy customer service posts from around the web

If you follow us on Twitter, you may have noticed that we tweet resonant articles and blog posts that we're reading every day. We’ve rounded up some pieces below that we think are noteworthy and added our two cents. Here’s how we see employee training, social media avenues and personal interactions have helped our story:

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Being timely = being amazing

Successful customer support means going the extra mile

In today’s world of instant gratification — where customers can tweet, email and call you within the same five-minute timeframe — you can never turn off your customer service. Plus, potential customers and current ones are not exclusively active during the traditional nine-to-five work hours. Being able to respond with a timely reply is more important than ever.

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Gazing into the crystal ball

Emma staffers predict email marketing trends

If you’re trying to keep up with the latest email-related app or social platform, you probably find yourself feeling a little overwhelmed. And you may wonder how to make the best use of your time and energy.

I know the feeling. As I try to stay on top of email trends, I find myself wondering, What’s next for email? And how can I keep up?

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Ask, listen, sell. (In that order.)

Thoughts on making connections during the sales process

I’m sure you’ve all heard the adage that “Great customer experiences start with listening.” While we default to think of that in a service and support role, today we’re talking business development, where listening can also be the most important step in the sales process.

I’m sure you’ve all heard the adage that “Great customer experiences start with listening.” While we default to think of that in a service and support role, today we’re talking business development, where listening can also be the most important step in the sales process.

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