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5 Best Practices for Subject Line Testing

Make the most of our latest feature with expert advice from Brooks Bell Interactive

The online conversion experts at Brooks Bell offer up five tips for setting up effective subject line split tests in your email marketing campaigns.

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Connecting with consumers to learn more about your own brand

Takeaways from Advertising Week

If you asked your customers (or anyone familiar with your organization) to describe your brand in a word, what do you think you'd hear?

That question stuck with me after attending the 9th annual Advertising Week in New York City this week. Emma is proud to be the email marketing provider for this great organization, which puts on a fabulous event that brings together the best and brightest minds to engage in conversations about advertising that range from content to privacy to medium to brand.

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Employee handbooks, social media fears and those extra-mile moments

Our thoughts on noteworthy customer service posts from around the web

If you follow us on Twitter, you may have noticed that we tweet resonant articles and blog posts that we're reading every day. We’ve rounded up some pieces below that we think are noteworthy and added our two cents. Here’s how we see employee training, social media avenues and personal interactions have helped our story:

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