In some ways, we email marketing folks are an odd bunch. While you're poking around in your favorite shops, you've probably never been struck by a store's lack of an email signup sheet. Me? I have to sigh every time I visit a retailer that has perfected their digital communications to a tee but hasn't tied them the most personal part of their brand experience -- the in-person part.
Luckily, with just a bit of inspiration, any company can offer a great in-person email signup experience. Here are just a few from our own neck of the woods:See full article