Connecting with consumers to learn more about your own brand

Takeaways from Advertising Week

If you asked your customers (or anyone familiar with your organization) to describe your brand in a word, what do you think you'd hear?

That question stuck with me after attending the 9th annual Advertising Week in New York City this week. Emma is proud to be the email marketing provider for this great organization, which puts on a fabulous event that brings together the best and brightest minds to engage in conversations about advertising that range from content to privacy to medium to brand.

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The Brainiac Guide to Welcome Email Automation

What we’re reading now: on emails that break the rules

As an email marketing strategist, I rarely recommend throwing out the rulebook. After all, best practices have developed for a reason: they help your emails reach the inbox and generally increase conversions. However, you don't want to fall into the trap of being too much of a stickler – or, worse, completely unoriginal. Breaking the rules and trying something unusual might earn you solid, unexpected results.

Read on for three ideas that flip best practices on their head.

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What’s new at Emma

A roundup of recent articles, tutorials and happenings

We're here to help you on your way to email marketing greatness, and we'd like to share a few of the new articles and tutorials we've created in the last few weeks.

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A spotlight of three restaurants in NYC

How these Emma customers use email to keep & attract customers

In July 2010, Emma established a presence in the Big Apple. I opened our New York City office, and I lead up our business development efforts here. In 2011, I was joined by my lovely colleague, Claire Burns, who helps our largest clients with some personalized email strategy. Claire and I are located in SoHo, which puts us in an excellent location for some of the (many) culinary delights that NYC has to offer.

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What we’re reading now: on designing gorgeous email campaigns

A new batch of don't-miss articles for creative types

We love email marketing around here. (Not obvious at all, right?) And we love helping agencies, small businesses and nonprofits create share-worthy email campaigns that help their businesses grow.

We're so very excited about the recent launch of our new content editor, and we can't wait to see how you'll use it to create emails that stand out in the inbox. Here are a few reads that'll help you do just that.

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Being timely = being amazing

Successful customer support means going the extra mile

In today’s world of instant gratification — where customers can tweet, email and call you within the same five-minute timeframe — you can never turn off your customer service. Plus, potential customers and current ones are not exclusively active during the traditional nine-to-five work hours. Being able to respond with a timely reply is more important than ever.

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Gazing into the crystal ball

Emma staffers predict email marketing trends

If you’re trying to keep up with the latest email-related app or social platform, you probably find yourself feeling a little overwhelmed. And you may wonder how to make the best use of your time and energy.

I know the feeling. As I try to stay on top of email trends, I find myself wondering, What’s next for email? And how can I keep up?

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From us to you: A sneak peek of our free, readymade templates

A whole new way to get handcrafted Emma design

What do you get when a company known for custom design turns its attention to readymade templates? You get campaign templates with all the love and care of custom design, of course.

That’s what’s coming in our Template Gallery, and we couldn’t help but share a small sampling of the brand new email template designs you’ll have access to in a few weeks.

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