80% of people opening your emails are scanning, not reading, which means that compelling images in your email are key to grabbing attention.
What's all that mean? It's a good time to brush up on your image smarts, which is why we've just published our Brainiac Guide to Images in Email. You'll find five practical tips for making the most of your images with visuals (of course!) that help make the point.
But wait, there's more: all month long on the blog, we'll be going into more detail about leveraging the power of images in your email newsletters. We'll share real-world examples, expert interviews and videos. Check back often or, hey, just subscribe here or follow us on Twitter for the latest.
Also during the month of March, Emma customers can get 5 stock images on us. It's to celebrate the brand-new Emma integration with Bigstock that makes about 12 million stock images searchable right from your account -- and makes it easy to always add the all-important image to your next email campaign.
Click create a new mailing in the drag & drop editor. (If you've been with Emma for a while, this is the "Your mailings: beta" editor that's in the second section of the page.)
Click any image placeholder and in the window that appears, navigate to the stock images tab to start searching by keyword or phrase.
When you find an image you like, purchase it, and we'll remove the cost from your next invoice.
Repeat up to four more times by March 31st to take advantage of this stock image giveaway.
How to edit images
Remember that Bigstock has more than just photos in its library; you can also find illustrations and vector sheets to add visual appeal to your emails. That means you may want to crop just the part you want or edit an image before using it in your mailing.
Emma's new image editor, which is powered by Aviary, lets you crop, add filters and more. This video walks you through the steps:
So what are you waiting for? Log in now to get started.
Want more tips for using Bigstock and Aviary? You'll find 'em in our resource center.
Hosting a gathering for the big game this weekend? Why not use a free football themed template to send your invitation? They're free, and we just added them to every Emma account.
These templates come with built-in color swatches for the Ravens and 49ers, so no matter who you're cheering for on February 3rd, you can customize your email's design in just a couple clicks.
You can also find just the perfect shade of green to match your spinach artichoke dip. (That's who I'll be cheering for.)
We used Vine to show off how easy it is to switch out the colors on these fun new designs, so take a peek and then log in and head to the Winter Collection in our new drag & drop editor to see them for yourself.
Game on! Watch how easy it is to customize new football templates for your favorite team: vine.co/v/b5QgPpbzpAI
It’s not too late to send a Thanksgiving greeting or Black Friday promotion, friends!
Since releasing our free fall templates to the Emma community last month, customers have been ever-so-kind to share their gorgeous fall emails with us on Facebook and Twitter. We love seeing these fall designs in action!
There’s still time to get in the game: The fall holiday collection in Emma’s template gallery holds readymade designs for a short and sweet Thanksgiving greeting or an invitation to watch college football rivals take the field.
And if you’re thinking about a last-minute Black Friday or Cyber Monday promotion to help boost winter sales, look no further.
Add a few images and to these templates and let your customers know how to score some deals this week.
Trust us: It's worth it to take a few minutes to create a fall email today, and when you do, be sure to share them with us on Facebook and Twitter!
Haven't tried Emma's new editor and readymade templates?
For customers who are used to Emma's classic editor and haven't tried our all-new beta editor, this is a perfect time to get in there and start using drag & drop layouts, background colors and built-in access to images from Facebook, Flickr and Bigstock.
To find the fall readymade templates just log in and head to Campaigns. Scroll down the page to find the beta editor, and click Create a new mailing in that section of the page.
On the page that loads, scroll to Emma's Design Collections and click the thumbnail for fall holiday designs.