What’s new at Emma

A roundup of recent articles, tutorials and happenings

We're here to help you on your way to email marketing greatness, and we'd like to share a few of the new articles and tutorials we've created in the last few weeks.

Getting started

If you're new to Emma, be sure to check out our Getting Started Guide, a quick overview of your account and everything you need to send your first campaign.

Using our new drag & drop editor

Selecting a template from our gallery

Crafting great emails

Help & how-to

Need a little extra direction? Visit our help section for step-by-step instructions on setting up your audience, building campaigns and understanding response numbers. Plus, we've got advice on becoming an email expert, putting the latest trends to work and telling your company story.

Coming soon

We've received terrific feedback from customers on our content editor, and we're busy making improvements so it'll be faster, simpler and more intuitive. To those who asked for a button to remove formatting or wanted text wrapping *on* by default, you'll notice those changes in your account. Thanks for speaking up, and keep sharing your ideas in the comments below.

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Announcing three new Emma features!

Social posting, notifications and Google Analytics integration are available on Emma's new platform

We kicked off the year with big plans to overhaul Emma’s platform and the way you do email marketing, and we’re thrilled to share that three new features are now available on Emma’s new platform.

Social posting, notifications and Google Analytics integration have been released, and they’re available to customers who’ve been upgraded to the new system. Let’s take a look at how they work.

Social posting: Publish your Emma campaigns to Facebook and Twitter

Social posting is our latest foray into a more integrated email + social experience. It allows you to post your email campaigns on Facebook and Twitter, right from your Emma account. You’ll enjoy the added reach of sharing your content through social channels, without needing to log into multiple websites to spread the word.

We’ve built in flexible timing options, so you can schedule your tweets and Facebook updates at the time you wish, regardless of when your email hits your subscribers’ inboxes. You can even share prior email campaigns from within the response section of your Emma account. Learn more in Emma’s help guide.

Notifications: Find out when someone signs up for your email list or takes a survey

If you’re already using signup forms and surveys, you know how powerful they are in getting to know your audience better. Now, we’ll send you email notifications when people join your list or complete a survey — choose real-time notifications, or opt for a daily or weekly digest.

With notifications, you’ll learn about your audience as it shifts and grows, and you’ll be able to consider their feedback right away. You might even respond to a particular person in real time, adding a decidedly personal touch to your marketing efforts. Learn more in Emma’s help guide.

Google Analytics: Learn more from your email links

With Emma’s response metrics, you can track who’s opening, clicking and sharing your emails. But what happens after they click? Our brand new Google Analytics integration lets you track visitors to your website who arrived there by clicking links in your email. You’ll see how they arrived, how they interacted on your site and how your email marketing efforts fit within your larger marketing plan. The even better news? If you’ve already set up a Google Analytics account, you’ll be ready to integrate immediately.

We take care of the complex stuff under the hood. During the campaign send process, enter a tracking name for the mailing, and then you’ll see that name appear in the traffic sources of your Google Analytics dashboard. Learn more in Emma’s help guide.

Log into Emma to use these features now.


Don’t see these features in your account?

We’re working behind the scenes to upgrade every Emma account to our new platform. Most direct accounts have been upgraded, and we’re in the process of upgrading agency clients now. If you don’t see these new features in your account, let us know and we’d be happy to hurry along your account’s upgrade.

Stay tuned for more news on feature releases, including our brand new content editor and Template Gallery.

New to Emma? Give us a try for free.

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