Category Archive: 5 things
What prompts people to subscribe or unsubscribe from your emails?
Tips for increasing subscription numbers and keeping opt-outs low
We love interacting with our customers and fans on Twitter and Facebook because it gives us the ability to spark a discussion easily — and to learn from a pretty big range of opinions. In a quick poll on Twitter this summer, we asked, What’s the most common reason you unsubscribe from an email? Later in the week, we followed up with the question, What’s the best incentive for subscribing to a newsletter?
Both topics resonated pretty strongly with our followers — in fact, many of you also asked about these very things in our recent holiday survey — and the answers coincided with a few email best practices that we’d encourage you to implement.
Ready to grab new subscribers and hold on to the ones you already have? Here are five tips:
1. Cater to audience preferences, especially when it comes to frequency.
Not sure if you’re sending too much or too little? Asking readers to manage their preferences is a great way to find out how often they’re hoping to hear from you.
+ What our followers said about unsubscribing:
- @ylbesos: I get too many! A biweekly newsletter is quite enough! Everything is NOT a special announcement. >1 a week and it gets nixed
+ Further reading: Marketing Profs lists frequency as the number one reason for opt-outs.
2. Keep content relevant and concise.
With inbox clutter on the rise — especially during the upcoming holiday season — it’s as important as ever to say what you mean clearly and quickly.
+ What our followers said about unsubscribing:
- @kylekutter: I don’t find the email’s content is relevant to my needs sometimes because there is so much to filter through.
- @sandies2382: [I unsubscribe if there's] too much content in one email. Keep it simple.
+ What our followers said about signing up:
- @DolphinTeacher1: [I'm likely to subscribe for] interesting info or tidbits – can’t be too long.
+ Further reading: MarketingSherpa shares eight tactics for developing content that’s relevant to your readers.
3. Add an element of surprise to your emails and keep the content fresh.
Diversifying your content gives your readers a reason to open — and to be pleasantly surprised with what they find.
+ What our followers said about unsubscribing:
- @TTCEVENTS: [I opt out] when I realize that the last 5 articles are simply remixes of the first.
+ What our followers said about signing up:
- @billyadams: [I sign up for] content that makes an impact on me. Not just a re-listing of what’s on your site.
+ Further reading: Consider using video as a successful way to re-imagine content that holds your audience’s attention. It’s better to re-imagine than simply repeat.
4. Set expectations for what your audience will receive, and consider offering some exclusive content or goodies.
Offering rewards is a great way to attract new subscribers. Plus, it’s an easy way for you to have fun and infuse your personality in what you do.
+ What our followers said about signing up:
- @ThreeLakesWI: The best incentive is great content, always.
+ Further reading: One case study shows that offering exclusive content increased email opt-ins by 2,000%.
5. Make signing up quick and simple to do (and never send to folks who didn’t subscribe).
Post your signup form where it’s easy to find and only collect information that you plan to use later. If you’re going to send birthday emails, collect birthdates. If not, leave that field off your form.
+ What our followers said about unsubscribing:
- @AugustaGolfGirl: #1 [reason to unsubscribe]: Because I never subscribed in the 1st place.
+ Further reading: ClickZ attributes a successful email program to starting with an easy, obvious signup process and goes on to recommend considering a double opt-in to establish a positive relationship with your readers.
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Now it’s your turn to weigh in. What prompts you to sign up for new emails, and what has you kicking current ones to the curb?
Contribute to the conversation and follow us on Twitter at @emmaemail.
Video: Quick tips with Emily
5 tips for using ads and sponsorships in your email campaigns
Have you thought about using ads and sponsorships in your email campaigns to help offset your marketing costs? You should — it’s a fantastic idea. You can cover the cost of your email, or you can even generate a little profit that can be used to send more emails, or to fund your next beach vacation (it’ll be our secret). Click the video above to hear my five tips.
And we’ll be sharing more. Each month or so, we’ll bring you a new video of tips on a range of topics, including how to make Emma work better for you and how to incorporate new email best practices in your marketing mix.
In case you prefer to learn by reading, we’ll always include the tips in the text of the post, too. In fact, let’s get to today’s tips right now:
How to offset your email marketing costs using ads and sponsorships:
- Keep it simple. Choose a layout that has image placeholders where you’ll want to insert company logos or ads. Emma’s advanced 12 layout is a good example.
- Settle on what your ad specs will be. How many will you include? What about their size and location? Just do a little planning from the get-go so you’re prepared to pitch to ad partners.
- Not sure which ads to promote? Include a “call for sponsors” in your next campaign and see what happens.
- When placing an ad in your campaign, be sure to link both the image and some text to the sponsor’s website. Emma’s link tracking will allow you to show your sponsors the return on their investment.
- Consider offering sponsorship packages at a discount. It’ll cut down on the administrative work and encourage long-term buy-in.
Good luck, and let us know if you have questions along the way!
If you’re already including ads in your email campaigns, we’d love to see some examples. Tell us what’s worked well for you and what challenges you’ve encountered. Add a comment here to keep the conversation going.
5 ways to jazz up your email signup form
Customizing your opt-in form, segmenting audience groups and more
Successful email marketing starts with a permission-based subscriber list. When you set up your Emma account, we create a simple default signup form to get your started. Since it’s customizable and easy to post on your website, blog or wherever you’d like to collect signups, it makes the work of collecting and segmenting your new subscribers super easy. And your account comes with unlimited signup forms – so you can create different forms to use in different ways. Here’s a list of five ways you can make your signup form useful and eye-catching:
the image is found, a quirky photo studio in Oceanside, CA, added a logo to match their email stationery, plus fun, personality-filled text.
We’ve given you a handy image slot right at the top, and it’s a great place to add a little something that helps identify you when someone visits this form. It’s another great way to help cement your branding with folks who are interested in you.
2. Tell people why they should join.
You’ll see that we start you off with some pretty basic copy, but you are free to edit this. Why not tell people what to expect from you and your email campaigns? You could even offer a special incentive for subscribing, like a coupon sent automatically using an Emma welcome trigger.
3. Ask for information you can use.
The default form asks for three things: email address, first name and last name. You can expand these fields to gather the data that will help you learn more about your audience and also help you target future messages. Choose from a set of standard fields or create custom fields on Emma’s audience page, and then decide which ones appear on your signup form (and even which fields are required versus optional).
Hooprama created distinct audience groups so new subscribers know exactly what they’re signing up for.
4. Create instant segmentation with audience groups.
You can determine which audience groups new subscribers are filtered into automatically. Or, let folks choose which groups they’d like to join. Allowing self-selection creates an instant feeling of trust for your new subscriber.
5. Make different forms for different needs.
Emma lets you create unlimited forms for versatile uses. Add a form to your website, your blog, your Facebook page and more. By using different forms, you’ll be able to keep a separate group count — and know where folks are finding you. Knowing which form is most effective helps inform your larger marketing strategy. Who knew a little form could do all that?
Bonus tip: Pay attention to your Thank You Page
Even if you’ve set up a welcome trigger email, your new subscribers will see your Thank You Page first. Why not give this a little love, too? Emma makes it easy to edit the default text to add your own message and personality, as well as a logo.
For further inspiration, check out Molly’s recent post about a signup form experience we love. As always, Emma’s friendly support team is available to help you through the steps of making these forms as useful as possible.
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Want to learn more about Emma? If you’re not a customer yet, you can get started here. Current customers, find out more about your account in our Help Guide.
A roundup of articles in our Ask Emma series
A roundup of articles in our Ask Emma email series
In our Ask Emma email Q&A series, we take a frequently asked question from the Emma community and do our best to supply a helpful, concise answer. We’re often asked if “Sheepish in Charlotte” or “Blanking Out in Santa Fe” are real customers.
While they’re our fictitious spin on the Q&A series, their questions draw from the curiosities of real email Emma customers.
Ask Emma Has Email Marketing Answers
If you’ve not had a chance to read the Ask Emma series, start by checking out the newest article of the bunch:
- How can I break into the world of social media when I’m more comfortable with email? Five reasons to embrace the power of social media marketing in my email marketing efforts.
And here are a few other “Ask Emma” popular articles:
- I’m just getting started building my email list. Help! A how-to on building your email audience list, from signup links to getting everyone’s friends involved.
- What’s a good time to send my campaigns? Work schedules, geography and more: A list of variables to consider in timing your emails for optimal open rates.
- How can I mark my campaigns as Tests so I know they’re tests? How to avoid accidentally sending emails labeled ‘test’ to your real audience.
- I’d like to sell sponsorships for my email newsletter. Any tips? Our guide to sponsored email newsletters, covering production details and strategic advertisers.
Do you have a burning Q that needs an A? Let us know in the comments below. (Bonus points if you give yourself a nickname like “Inquisitive in Iowa.”)
We’re looking forward to hearing from you!
Holiday subject lines: What works?
December is one of highest-volume email months of the year. According to the Email Stat Center, the most popular days to send holiday and post-holiday emails are: 21 days before Christmas, 14 and 10 days before Christmas and the 26th of December. So how are your emails going to stand out in the crowd?
A well-crafted subject line can certainly help. Because not everyone turns their preview panes on by default, your subject line is your chance to persuade a reader to open and read rather than move on or delete. Read on for five ideas to enhance your holiday subject lines…
1. Identify yourself and provide an enticing teaser.
In all of my examples, you’ll notice that I include the business name in the subject line. In the split second you have to grab a reader’s eye, associating your name — or, more importantly, your connection to the reader — may be just the thing that makes your email stand out. Not only that, entice your recipients with a glimpse of what’s inside. If your subject line is too vague, readers may ignore your email. Provide enough description that they’ll want to know more.
So-so subject line:
Popular Gifts from The Forest Shop
Much better:
Our Top 8 Gifts of the Year | The Forest Shop
2. Call attention to what’s unique.
We see it all too frequently — emails introduced as, simply, ‘Holiday Sale – Shop Now.’ Your products and your holiday sale are unique, so your subject lines should be, too. Make sure to highlight something special about the sale and include details about the sale’s length. Your recipients are likelier to act if there’s a sense of urgency.
So-so subject line:
Shop Bluebell Boutique’s Holiday Sale Now
Much better:
Bluebell Boutique’s Holiday Sale: 3 Days Left + Free Shipping
3. Introduce a spin and offer email subscribers something special.
Often, holiday emails focus on what the recipient should do. What about what you can offer the recipient? Consider providing a special discount or perk for your email subscribers. (You could even segment your list by ‘member since date’ if you’d like to send to your most loyal customers.) Something as small as a free cup of coffee, BOGO offer or exclusive downloadable content could do the trick.
So-so subject line:
Take 20% Off at The Candy Shoppe
Much better:
From the Candy Shoppe to You: Free Gift + 20% Off
4. Encourage participation that may not lead to a sale.
It’s easy to focus on the bottom line when sending holiday emails. But remember that your emails are also about building relationships. A customer may not purchase from you now, but they’ll remember you next time if you’ve hooked them. Allow your recipients to choose the best promotion that fits their needs. Or include a holiday survey to gauge interest in particular products or upcoming events.
So-so subject line:
Take Our Holiday Survey
Much better:
Choose Pet Store’s Next Promotion | We want to hear from you!
5. Personalize.
Did you know you can include personalization tags in the subject line as well as the body of the campaign? Surprise your recipients with a personal touch — one that’s totally proper, of course. While most subscribers are wise to first name personalization, you can personalize by any member field stored in your account. Consider a subject line that calls out city, company name or the month they joined your list. Get help with personalization here.
So-so subject line:
Happy Holidays from Berney’s!
Much better:
To our friends in [member_city]: Happy Holidays from Berney’s!
What will work for you? Find out and let us know…
Most email marketing rules will bend to suit your needs and the reading habits of your audience. To find out what really works, save two versions of the same campaign and change just the subject line. Export your entire audience to Excel, split the file in two and import into two split groups. Send to these groups and see what kind of effect the subject line has on your open rates, click-throughs and shares. And if you’ve got a successful subject line to share, by all means, let us know!
5 ways to get your email marketing ready for the holidays
Even Santa needs a plan.
Looking for a strong showing in your email results this holiday season? Craft a plan now with our tips, featuring special appearances by North Pole guests.
If you haven’t started your holiday plan yet, you still have time. And there’s a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season.
Of course, your holiday email goals may not be sales-focused. Perhaps you’re out to drive donations, promote an event, or just share a festive little greeting with your customers. A little holiday campaign planning really does go a long way. (Insert “making a list, checking it twice” joke here.) So, ask the big questions first. What do you want your holiday emails to accomplish? What are the main messages or offers your customers will connect with over the next few months? And how can email help drive the holiday initiatives you’re planning offline?
Effective use of elfin charts.
1. Look for trends in recent response data.
As you’re crafting your holiday sending strategy, spend some quality time digging into data that’ll tell you what’s been most and least effective over the last few months. For example, if you notice that click-through rates are higher in your more graphic-rich emails, design your holiday campaigns accordingly.
How to: In your Emma account, your Response page displays interactive charts of your mailing results that help you spot big trends at a glance before you drill down to see who’s opening, clicking and more. If you’d like some help interpreting those charts, see some real-life scenarios and advice elsewhere on the blog.
Set the right pace with your emails.
2. Consider your sending frequency and volume.
In 2009, we saw the Emma community’s overall sending volume increase 29% in the holiday-packed final quarter of the year. But think about your email frequency carefully — every fatigued subscriber who opts out in December is someone who won’t see your emails at all next year. Send an email now that gives your subscribers the option to manage how frequently they hear from you, or start slowly ramping up your frequency now (and keep a close eye on ye olde opt-out rate).
How to: Your readers can update their own subscriptions by using the “manage your preferences” link at the bottom of your Emma stationery. You can find more details on customizing that subscription form in our Help Guide. Emma’s survey feature provides another way to learn more about your subscribers, and we’ve got some helpful tips for creating effective surveys.
Reindeer can be sooo chatty.
3. Keep your emails social.
People stay busy during the holidays, but not too busy to keep up with their social networking. In fact, according to Experian, traffic from social network sites to retail sites during the holidays was up 37% last year. So make sure your subscribers have an easy way to share your emails with their friends and followers, and add easy-to-spot links to your organization’s social networking sites, too.
How to: With Emma’s simple built-in social sharing feature, recipients can share your emails with their friends and followers, and you can track your email’s online reach. Read our 5 reasons to embrace social sharing, and then check out the video overview in our our Help Guide for more details about how it all works.
Find the right enticement.
4. Give folks a reason to join your list.
Are you planning on sending exclusive offers and content to your email subscribers during the holidays? Update the language on your website’s email sign-up form accordingly.
That way, your casual site visitors will spot that juicy incentive and become more loyal email subscribers. Just to be clear, you may not want to involve actual juice with your incentive.
How to: You can customize your Emma-powered signup form and publish it to your website, blog or Twitter feed. Our Help Guide provides handy instructions for customizing your form and posting it anywhere you have an online presence.
Make newcomers feel at home.
5. Welcome new subscribers right away.
Here’s one thing you can count on. When someone signs up for your email list, you know they’re interested in hearing from you. Probably right then and there. So build a strong relationship with new subscribers right away with an automatic welcome note. Set a great foundation now, and you’ll have more loyal subscribers through the holiday season. If you’re already sending a welcome note, good for you, and also, take a fresh look to see if it could use a little holiday-specific tweaking.
How to: Welcome emails are a snap with Emma. See real-life examples, or check out the Help Guide for instructions on how to set up any campaign to send automatically whenever someone joins your list. For extra bonus points, consider creating an entire welcome series.
One last thought about your holiday planning: Consider special holiday creative. Since your subscribers get more and more emails in their inboxes during the holiday season, fresh and festive design can focus even the most fruitcake-addled attention spans. Rework your standard template design with a few holiday touches, or put together a memorably designed holiday card or greeting. Need email design help? Emma offers affordable custom holiday designs.
And happy holiday planning from all of us at Emma!
Illustrations by Taylor Schena, Emma designer extraordinaire
5 things to know about Studio Design
If you’re an Emma customer, you’ve probably heard about this little thing called Studio Design, which is an entirely different (dare we say, groundbreaking) approach to custom design. But as thrilled as we were to launch it, our customers’ enthusiasm quite simply made us feel like dancing.
And so, with the helpful feedback of our community and fellow staffers (except this guy, who really just did the dancing), we’ve put together a handy-dandy user’s guide to our own little design revolution. Which, of course, is not to be confused with Dance Dance Revolution, even though they do, on occasion, look quite similar.
1. What it is
Studio Design is a new way to get custom stationery that relies more pointedly on *your* art direction. One particularly astute customer noted that requesting Studio Design vs. Concierge Design is a lot like answering a multiple choice quiz vs. a short essay question. With Studio Design, we provide a hefty assortment of styles and motifs, and from there, you choose your own design adventure. Side note: Never fear! At Emma, said adventures never end in shipwreck or scurvy.
Click the image for a larger view.
2. Who it’s for
If one or more of the following sounds familiar, then you could be a great candidate for Studio Design:
- You want stylish, professionally designed stationery, but you want to be directly involved in the design-making process.
- Your stationery needs to reflect your brand identity, but you don’t have a lot of your own supporting graphics to use.
- You want a simple header that contains your logo or name, and possibly (but not necessarily) a slogan, background color or texture and/or a couple embellishments to make it look extra special.
- You have good, solid ideas about how your stationery should look, but you could use some help articulating what you want.
- You don’t know exactly what you want, but you know what you don’t want — so choosing from a gallery of original graphics would help you figure it out as you go.
3. Where to get it
If you’re an existing customer, just head on over to the online form.
If you’re interested in joining the Emma community, we’d love to chat and get you started! Just give us a ring at 800-595-4401, email us at hi@myemma.com or fill out a quick form.
4. How it works
The first step is to give us your basic brand information: your logo or company name, your slogan and your color preferences. You can then choose a background texture and up to two design elements to complement and enhance your brand. There are dozens of graphics in several different styles, and you can filter them thematically if you’d like (e.g. “Illustrated,” “Modern,” etc.) to help you find the imagery that will really make your brand shine.
Click the image for a larger view.
5. When it’ll be done
The turnaround time for a Studio Design stationery is two business days from the date we get your request. Keep in mind, of course, that the form does not generate a preview of your stationery. That’s because each header is handcrafted by a real designer, who uses his or her graphic design skill after you submit the request to make judgment calls on things like scale, composition, opacity and angle.
So what if you chose the most perfect shade of green, only to realize that it wasn’t so great after all? Rest assured that you can ask your designer for a revision if you change your mind about any single aspect of your stationery.
Of course, we’re still offering Concierge Design too, our completely custom option where your Emma designer designs a new stationery from scratch, based on your branding and/or art direction.
To see real-life examples of both Studio Design and Concierge, check out our design showcase. Ready to request your stationery now? Click here for the Studio Design form, or here for Concierge.
[ Post updated on 7/12/2011 to reflect changes to the Studio Design process. ]
5 pointers for visually effective email campaigns
Two Emma customers that use images effectively in their email campaigns: Hooprama and Goddess of the Hunt.
Wondering how to improve your next effort? Creating an email campaign can seem daunting sometimes, so keep these tips in mind for your next big send.
1. Don’t be shy – use images.
There’s nothing less inviting in your inbox than opening an email only to see text, text and … oh, yeah, more text. Although your information is no doubt interesting, your readers’ time and attention spans are limited. So make your campaign fun!
Pictures are eye-catching little gems that make your content feel more readable and personalized. Thanking your audience for their support? Show a picture of your appreciative staff to put a face on your gratitude. Advertising an upcoming event? Sprinkle in some pics from last year’s shindig so potential attendees know what to anticipate. We can be vain creatures, we humans, and if there happens to be a photo of moi in your write-up of last week’s mixer, well, you can bet I’ll not only feel special, but I’ll also share it with my friends and open your next email with gusto.
Of course, if your readers’ email programs have images turned off, they may not see your photos at first, so make sure your campaign is still visually appealing by formatting the text in creative ways. Which brings us to…
2. Break up your content.
Yeah, yeah, breaking up can be hard to do (we know), but it’s vital in your email campaigns.
- Consolidate content into lists. Great for skimming!
- Highlight different sections using Emma’s table tool to insert background colors.
- Make use of layouts that space your content in unexpected ways. Think outside of the basic letter structure.
- Experiment with the horizontal rule tool to put a thin border between articles.
Visually let your readers know that even with their busy schedules, your email is quick and easy to read.
3. Keep it a little consistent.
Every Monday, I get a newsletter from Oprah. I admit it. (It’s a good read, OK?) And every Monday at work, I cringe at the thought of someone catching me read it. But what keeps me hooked is that whenever I open it, I know exactly where to direct my eyes for a hasty once-over. Before I know it, my “I-don’t-want-anyone-to-see-me-reading-this-touchy-feely-email” attitude gives way to intrigue as I start clicking the links that appeal to me. On top of that, the email stays consistent within itself, using only a couple fonts (in reasonable sizes) and sticking to a uniform, easy-to-read color scheme.
If you build a campaign that is somewhat predictable in terms of timing, content and placement, with a little restraint shown in your font and color choices, your readers will know when and where to find their favorite pieces.
Of course, for every rule, there is an exception…
4. Now spice it up.
You have to know the rules before you can break them, so once you’ve figured out a general framework for your campaigns so that readers know what to expect, find a way to still keep it fresh. Disrupt the norm occasionally with a new banner graphic that calls attention to a big event or sale you’re advertising. Keep readers guessing a little, so they never feel like they’ve read it all before. If you have a column on basket weaving every week, but this week you have nothing to share on the topic, don’t fill the space just to stay consistent. Put something new in its place or try a simplified mailing with less content this time.
Which raises another issue, really…
5. Keep an eye on that length.
Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” Long-winded email campaigns, my friends, won’t always endear you to your audience. Although it may seem slightly counterintuitive, creating long messages is an easy (and quick) mistake to make.
And it’s understandable — after all, you’re an amazing organization doing great things, and you want to share it all. The truth is that it’s harder to spend time figuring out what’s most important to your readers. The key is to take the time to do just that. When your email campaign is too long, readers are less likely to read your content. Such a paradox!
So here’s the secret: Don’t give it away all at once. You want to direct readers to your website, right? Well then, leave a little to the imagination and make them want more. Give only a headline or a brief teaser to an article so they can easily scan for topics that pique their curiosity. Then direct your readers to the full story with a “see more” or “continue reading” link, which will take them straight to your website. Right where you want ‘em.
And now, with your images, easy-to-read chunks and manageable length, your readers won’t feel over-or-under- whelmed with the “body language” of your email. Prepare to be heard (and seen).
Subject line remix
Five effective subject lines that defy conventional wisdom.
If you’ve ever seen tips for writing an effective subject line or maybe even attended a conference about email marketing best practices, you’ve probably been advised to abide by a certain set of tried-and-true principles.
First, the experts often say, include your company or brand name so that the mailing becomes instantly trusted and recognizable. Next, keep it short to make the most of the fixed space for subject lines in most email clients and webmail applications. And lastly, use the subject line to highlight the most important part of your campaign message and get your readers to click.
These are great guidelines and are always a helpful place to start. But it’s worth going your own route sometimes, too. I’ve recently noticed five subject lines in my inbox that have seemingly ignored or temporarily kicked conventional wisdom to the curb, yet still grabbed my attention.
Subject line #1
He Is Both Father and Mother
- The mailing content: A Father’s Day story from a non-profit celebrating a father who played both roles to his family after his wife passed away.
- Why it stood out to me: Curious, quirky and open-ended phrasing.
Subject line #2
Pods, Prefabs, Parking, Planting, and Paralyzing the Press
- The mailing content: An assortment of environmental stories.
- Why it stood out to me: Effective use of alliteration.
Subject line #3
School Lunch: Would You Eat That?
- The mailing content: A story of a teacher eating the same lunch as her students every day.
- Why it stood out to me: A hot topic in the news, followed by a question that instantly engaged me.
Subject line #4
Do You See God in Your Coffee?
- The mailing content: A report on searching for the perfect cup of coffee at local coffee shops.
- Why it stood out to me: Again, an engaging question (and one that brings back fond memories of late-night, college-dorm-style philosophical discussions).
Subject line #5
Abe Lincoln slaughtered vampires!
- The mailing content: A review of a newly released novel.
- Why it stood out to me: Pop culture references paired with American history … now that’s a winning combination. Even if you don’t have a vampire novel to promote, you can sneak in a reference now and then that’s on everyone’s minds. (FYI: Millard Fillmore was totally on Team Jacob).
All these creative examples take a unique angle – looking for a relevant but unexpected way to present your mailing can yield strong results and bring new life to your newsletters and other campaigns.
So when is the appropriate time to mix it up a bit and try your hand at something outside the norm?
- If you’re in a rut and you’ve been following the same formula for writing subject lines for the last year, it’s prime time to mix it up.
- If you’ve found success in the past with a certain style but your response numbers are beginning to trend in the wrong direction, even previously successful subject lines are worth revisiting.
- If you find yourself about to announce a new service or product, that’s also a great opportunity to try something new.
Feel free to weigh in below with recent subject lines that grabbed your attention … I look forward to your feedback.
Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
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