Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa).
The good news? You can prevent that fall off with a few simple steps, like working to develop customer loyalty early on in your relationship with new subscribers. They're most interested in what you have to say right after they've joined your list, yet many businesses still don't send the all-important welcome email.
Maybe you just haven't gotten around to it. As someone who just cleaned a '90s-era Sega Genesis out of her closet, I completely understand.
That's why I rounded up a few from my own inbox. Find some inspiration here for a welcome email style that suits your goals. Then, let me know if you want to buy a very well-stored Sega Genesis console.See full article