Like Jim and Pam, a fresh lime dropped in an ice-cold Corona, or Jaden Smith and Twitter, video + email is a match made in (marketing) heaven.
According to LiveClicker, marketers that include video in their emails see a 55% increase in clickthrough rates. And using the word “video” in a subject line lifts open rates by 10%, click rates by 65%, and reduces unsubscribes by 26% (Syndacast).
But here’s the problem: Just because you know that video works doesn’t mean you know how to make it work for you. So for those in need of inspiration, here are 5 stellar examples of different ways brands have used video in their email marketing. If you think one of these ideas might work, give it a shot! It could end up being exactly what you need to get your click rates soaring.See full article