How to add video to email and send click rates skyrocketing

Introducing our new video block

You know undeniable chemistry when you see it. Holmes and Watson. PB and J. Hall and Oates. Bacon and...everything. And oh yeah, video and email.

It's true. Our friends at Wistia report a 300% increase in email clicks when they include video.  That’s why we’ve developed this super-simple way to add a video from YouTube or Vimeo to your email in our drag & drop editor. Check it out.

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5 things you need to know about adding video to your email marketing

Expert advice from SnapShot Interactive

Are you thinking of using video in your next email campaign? Here are a few practical tips and food for thought as you move forward.

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4 steps to nurturing leads with email

A peek at our advice in Batchbook’s new sales guide

We’re excited to be included in a new sales guide from our friends at Batchbook! Check out the guide for lots of great advice for small businesses, including our chapter on nurturing leads (and growing your list) with email marketing. Here’s a sneak peek at some of the tips you’ll find in the guide:

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Emma Social recap: The Marketing Geek edition

A roundup of links we loved this week

This week we've been embracing our inner marketing geek. We broke out the TI-85's, carried some 1's, solved some equations and compiled 18 of the best email marketing stats that modern marketers need to know. Once your math-blown mind has recovered, check out some of our other favorite links from the week.

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The most versatile email templates, brought to life

What our customers are sending on the new readymade designs

Last week, we revealed a new batch (over four dozen, actually) of readymade templates that are built right in to every Emma account. The response from customers has been amazing! Not only do you guys really like the new designs, you're putting them to use in some really cool ways. In my last post, I shared some of the thinking behind the new templates, and today I’m back to show a handful of them in action.

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Emma Social recap: The Masters edition

A roundup of links we loved this week

Just like the Masters, it's a tradition unlike any other...the social recap, Fridays, on the Emma blog. So while the best golfers in the world are hitting the links in Augusta, hit up these links to some of our favorite articles and social posts from this week. There are no bogies in the bunch.

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A national magazine’s proven email marketing formula

What we learned from Garden & Gun

Most email marketers fight a constant battle to attract and keep their audience’s attention. (Did you know that the average adult’s attention span is only 8 seconds? That’s less than that of a goldfish, friends.)

Not Garden & Gun. The Southern lifestyle brand, anchored by its award-winning magazine, boasts a national audience of more than one million passionate and engaged readers. The G&G brand also has a vibrant online offering, including a blog, online store and email newsletter, Talk of the South.

Kim Alexander, digital media editor for Garden & Gun, faces a different challenge: how to keep all those hungry goldfish, er, readers engaged with enough original content while also growing G&G’s audience. She turned to Emma.

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52 email template designs for modern, mobile marketers

Next time you click to Create a new mailing in the drag & drop editor, be sure to take a fresh look at Emma’s template gallery. Why? Because we just added 52 super-streamlined, crazy-easy-to-brand templates that will modernize your email marketing.

Here are 3 big ideas that went into the building of these new designs:

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The one thing that’ll turbocharge your email list growth

How to create an irresistible lead magnet, plus examples from around the web

Your email list helps you turn momentary web visitors into long-term subscribers. Here's how to create a powerful incentive for your email list (a lead magnet, they're often called), as well as some examples to inspire you.

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