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7 marketing stats you’ll want to casually drop in your next meeting

We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion, and the numbers prove it: Email boasts an insane ROI of 4300%, and 77% of consumers name it as their #1 preferred channel to receive marketing communications.

But the world of email marketing is also constantly evolving. So to fully optimize your email program, you have to stay up to date on all the latest data around what consumers want, which new tools and strategies are proving the most successful, and how to maintain your competitive edge in the inbox.

Here are seven fresh email stats from around the marketing landscape. Use them when planning your email strategy or maybe just bring them up to sound super smart in your next meeting (we won’t tell where you got them).

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What is my email reputation?

Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be easy (or even possible) to effectively convey in person. Within minutes, thousands of people can get the same message – say about an in-store event you’re having next month. Try doing that in person or on the phone and you’d spend weeks traveling door-to-door or glued to your office chair. You’d probably miss your own event.

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5 marketing lessons we learned from Game of Thrones

When you play the game of email marketing, you win or you die.

Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an incredibly cutthroat space. In 2015, the number of emails sent and received per day totaled over 205 billion (The Radicati Group). That’s A LOT of email you’re competing against every time you press “send.” And like the Great Houses, every brand wants to rule the inbox, so you have to stay on top of your game if you want to come out on top.

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Marketing United Day 2 Recap

And that’s a wrap! Marketing United 2016 has officially come to a close, and we’re filled with a mixture of sadness that it’s over, inspiration to do amazing things (marketing things, mostly), and ideas to make 2017 even better. Here’s a look at what went down on the final day of MU.

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Marketing United Day 1 Recap

Day 1 of Marketing United 2016 is officially in the books, and the conference couldn’t have gotten off to a better start! Here are a few highlights from yesterday’s events.

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Marketing United Pre-Conference Recap

Marketing United 2016 is officially kicking off for all of our attendees today, but yesterday’s pre-conference was jam-packed with plenty of smart sessions just for Emma customers. Here’s a little bit of what went down.

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5 things you should know about email verification

You’ve spent the past week crafting the perfect email campaign.

Your boss is thrilled. Your co-workers think you’re brilliant. And you can’t wait to send it out to your prospects and customers. You’re confident it will drum up the leads and conversions your boss has tasked you with acquiring. But as your fingers hover over the “send” key, you remember that you need to run email verification to ensure your email list is clean.

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Introducing our all-new Segment Builder

We're excited to introduce our all-new Segment Builder — super easy to use and it's packed with features that’ll help you send more targeted mailings and drive better results.

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Compare Mailings: You asked, we delivered

Our newly revamped “Compare Mailings” feature is here!

It’s the latest step in our mission to uncover more data-driven insights for our customers so they can use them to power smarter email campaigns. The enhanced Compare Mailings will help you hone in on the information you care about and share it in an easy-to-digest format with the rest of your team. And the best part? You can compare as many mailings as you want based on whatever criteria you want, from date range to campaign name.

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