Q&A from our Sixth Sense webinar with AMA

Answers to your email design questions backed by the latest brain science

We had an awesome time geeking out with you guys over marketing brain science in our Sixth Sense of Marketing webinar with AMA. 

It's always fun to share ideas with such a savvy, engaged audience, and you all had so many great questions that we just couldn't get to them all during the webinar. AMA was kind enough to compile the rest for us so we could answer them here on the blog. Enjoy!

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Emma Social recap: The Early Bird edition

A roundup of links we loved this week

We don’t have much time left, so let’s get straight to it: The early bird rate for Marketing United ends tonight at midnight. So register today to make sure you get the best deal! Your CFO will high five you for it.

Plus, you’ll get to hear from world-class speakers like Jay Baer and Ann Handley, network with some of the most innovative minds in the industry and enjoy a couple days of springtime in Nashville. So come hang out with us April 29 – May 1. We’ll learn a whole lot and have some fun while we’re at it – kinda like reading this week’s links!

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Why integrating email with Shopify is a no brainer for retailers

3 sales-boosting benefits of this seamless integration

Our integration with Shopify allows online retailers to get better results from their email marketing by making it easier for you to target the right customers with the right message – which, you know, helps you sell more stuff. Here are the three features our customers like best about it.

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Emma Social recap: The Ditching Resolutions edition

A roundup of links we loved this week

Did you know January 17 is Ditch New Year’s Resolution day? Apparently, most of us only make it about two weeks before we kiss our resolutions goodbye, so kudos to the resolute who are still going strong. You inspire us to double down on our effort next time, or maybe just pick something easier to keep. But since we’ve got a whole year to summon the necessary willpower, here are some links to read in the meantime.

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How email marketers tap into modern mindlessness

Most articles about how email affects our brains focus on rising stress levels and a decline in productivity, not to mention basic manners at meetings. We all know that mindlessly picking up our phones or tabbing over to Gmail at our desks to check our inboxes is a habit that's hard to break.

The word "mindlessly" is important here, especially when you think about how email marketing continues to bring in more returns than any other direct marketing channel. We're subconsciously attracted to our inboxes. Here are three ways smart marketers are tapping into primitive brain behaviors to get results even when attention spans are dwindling.

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5 creative ways to grow your email marketing list

Expert advice from Digioh

Why is growing your email list with the right people so important? It's simple – more email subscribers mean more chances for growing your business.

This post is for you if: A. Your list isn't growing as quickly as you would like it to; OR B. You want to get even better email marketing results by making sure the right people are joining your list. Here are just five quick changes you can make to your signup form today to do both.

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Emma Social recap: The Aggressively Friendly edition

A roundup of links we loved this week

At Emma, we take serious pride in our customer service. Whether it's our award-winning, freakishly helpful support team or hands-on services from our marketing experts, we do everything we can to help customers get the very best results from their email marketing. Other folks take a different strategy when it comes to support, like Vooza's Happiness Engineers. They're, uh, a little insane about their customer service. You'll see what we mean.

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Emma’s “Oh blather, I’m stuck” list

A baker's dozen of quick ideas for stylish email content

Drawing a blank on what to say in your next email campaign? Here are 13 ideas designed to get you started with content that goes beyond ordinary newsletters and promotions. Take 'em and make 'em your own, and happy sending. Cheers!

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How to beat email fatigue in the new year

Recently, our friends at Direct Marketing News asked me, "How can marketers combat email fatigue after a busy holiday season and re-engage subscribers for the new year?" Here's what I had to say.

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