If you’re like most marketers, your email campaigns tend to go something like this: create, proof, test, send, repeat. And after you’ve worked so hard building your campaign’s content, it might feel as if – at this point – your work should be done. But here’s the thing: Your consumers are real people whose needs and interests change all the time. So there’s a good chance that the types of messages they like (and respond well to) will also change.See full article
I’m Emma (yes, really), and as a specialist on our Services Team, I work with clients every day to identify gaps in their email strategy and find solutions to help them be successful. I love helping marketers find ways to achieve their goals, so here are a few proven tips that will help you check off those goals a little faster.See full article
Instagram is a mobile app that allows users to take photos, add creative filters, and share them with followers. Since its launch in 2010, the social network has grown to more than 300 million users. Instagrammers love to share photos of what they’re doing, eating, and wearing. The app has also become a leading channel for brands looking to snap their way into consumers’ hearts — and it’s getting picture-perfect results.See full article
In the world of modern marketing, email is king. People are living in their inboxes – checking and sending email has become the #1 activity on both mobile devices and the internet as a whole. But you also have to remember that those inboxes are noisier and more crowded than ever. You’re not only competing with other brands for your subscribers’ attention; you’re also competing with their bosses, their mothers, their kid’s teachers… you know, people that they know and love or, at the very least, probably need to pay attention to.See full article
If you’ve ever listened to a country song, you’re probably familiar with just how much Southerners love their booze. This side of the Mason-Dixon line is famous for its libations, and cool new brands continue to pop up all the time – think Corsair, American Born Moonshine, Belle Meade Bourbon and Blue Chair Bay Rum (country star Kenny Chesney’s own creation).
And if you’re searching for an authority on marketing all things served neat, straight up or on the rocks, look no further than Jesse Goldstein, aka "Food Sheriff.” He spent years as the brand manager for the Loveless Cafe, helping transform the restaurant into a Southern icon, and these days, his Nashville-based marketing agency builds brand awareness for an impressive roster of food-and-beverage related businesses.
Here at Emma, one of our main goals is to always leave the marketing world a little better than we found it. For us, that means staying on top of and sharing the latest best practices, offering a product experience that inspires creativity and helping others craft emails that'll truly stand out in today's noisy, crowded inboxes.See full article
A good form can provide the keys to the kingdom for modern marketers. It has the power to unlock the secrets of consumer behavior, reveal insights on buyer preferences and help you gather feedback on your current campaigns. Unfortunately, odds are good that your current form isn’t delivering the quality and quantity of email leads you deserve. The good news? You can tweak design, messaging and strategy to revamp your flawed form into one that converts. Here are 3 tips to help you reform your form and get more email leads.See full article