Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be easy (or even possible) to effectively convey in person. Within minutes, thousands of people can get the same message – say about an in-store event you’re having next month. Try doing that in person or on the phone and you’d spend weeks traveling door-to-door or glued to your office chair. You’d probably miss your own event.See full article
When you play the game of email marketing, you win or you die.
Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an incredibly cutthroat space. In 2015, the number of emails sent and received per day totaled over 205 billion (The Radicati Group). That’s A LOT of email you’re competing against every time you press “send.” And like the Great Houses, every brand wants to rule the inbox, so you have to stay on top of your game if you want to come out on top.See full article
And that’s a wrap! Marketing United 2016 has officially come to a close, and we’re filled with a mixture of sadness that it’s over, inspiration to do amazing things (marketing things, mostly), and ideas to make 2017 even better. Here’s a look at what went down on the final day of MU.See full article
You’ve spent the past week crafting the perfect email campaign.
Your boss is thrilled. Your co-workers think you’re brilliant. And you can’t wait to send it out to your prospects and customers. You’re confident it will drum up the leads and conversions your boss has tasked you with acquiring. But as your fingers hover over the “send” key, you remember that you need to run email verification to ensure your email list is clean.See full article
Our newly revamped “Compare Mailings” feature is here!
It’s the latest step in our mission to uncover more data-driven insights for our customers so they can use them to power smarter email campaigns. The enhanced Compare Mailings will help you hone in on the information you care about and share it in an easy-to-digest format with the rest of your team. And the best part? You can compare as many mailings as you want based on whatever criteria you want, from date range to campaign name.See full article
Since every audience is different, there’s no single, ultimate way to segment that works for everyone. But here are five quick ideas for slicing and dicing your audience that have proved effective for many brands. Use one, some, or all of these ideas to start sending more personalized messages and boost your success rates in no time!See full article