It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I don’t have time to do all the things I want to do. How can I convince my boss to make email more of a priority?"
As with any strategy, executives want to know what results they can expect (especially in terms of potential leads, conversions, and revenue generated) before they’ll ever commit resources to it. And when you’re talking to someone who doesn’t actually work in the email marketing space on a daily basis, it can be a tough sell.
So we’re here to help. Here are answers to four common questions you might get from your boss about email marketing, plus plenty of stats to prove why investing in email should be a priority for every business.See full article