It’s the end of the year, which means marketers everywhere are making predictions on the big trends we should prepare for in 2015. And hey, we’re no different. Time will tell if our crystal ball is more accurate than others, but the blind gypsy we bought it from in Printer’s Alley promised us that it’s never wrong. So we passed it around to several Emma staffers, and here’s what they saw.See full article
A chat with Tiffany Bean, owner of Portland women's boutique Mabel & Zora, on how she automates emails and integrates with Shopify to get big email marketing results, lift sales and increase website traffic.See full article
You know what's fun? Building stuff. Legos, Construx, Erector Sets -- there's a sense of satisfaction that comes from taking a pile of pieces and turning them into something that looks cool and maybe also does something cool. Like scare the family cat.
This year, the team focused on building and delivering big and small enhancements to every Emma account, all aimed at creating a better experience. Here's a rundown of noteworthy 2014 releases.See full article
Here’s the truth in six words: your email opt-in still needs improvement. Is the email opt-in the hottest area of your page? Yes? No? What are the top three areas being clicked? Any surprises?
Wait, how do I figure that out? Great question! Use a heat map.See full article
During our recent Sixth Sense of Marketing webinar, Christopher and I had a blast sharing all kinds of fun brain science facts and email stats that impact marketing results. We got a ton of great questions during the webinar, but there was just no way we could get to them all (sorry!) without keeping folks there all day. But the good news is that the fine folks at MarketingProfs compiled the ones we missed so that we could answer them here on the blog.See full article
In a typical inbox, people only have three pieces of information to consider when doing a cost-benefit analysis of whether or not to open an email: from name, subject line and preheader text. That’s not a ton of information to go on. And during the busy holiday season when people have less time, shrinking attention spans and itchy delete fingers, it’s crucial that you get it right.See full article