Automating a welcome series, thank you messages, a birthday greeting – these things are all table stakes in the email marketing game today. If you’re not sending them, you need to start. Like, right now.
To really stand out from the competition, start automating campaigns based on the activities your subscribers are doing every day, like browsing an online store, making a purchase, or signing up for an event. With the right tools, you can send relevant, timely emails based on pretty much any customer data you can gather.See full article