“There is no more B2B or B2C. It’s H2H: human to human.” – Bryan Kramer
So true, Bryan, and it’s something B2B marketers often forget. The unnatural division of business-facing and consumer-facing marketing tactics has (for the most part) become obsolete, yet many still cling to the outdated notion.
The fact of the matter is, whether you’re selling software or designer shoes, the person on the other side is still a real, live person. But many B2B marketers focus too much on the features of their product or service and not enough on connecting with their audience as humans.
So here are a few examples of how B2B marketers can get inspiration from B2C emails and apply the human element to their own strategy.See full article