Author Archive: Jamie Bradley

Emma takes you back to school

A roundup of school-related email campaigns

The smell of dry erase markers and school bus exhaust. Suddenly re-acclimating the entire family to 6:00 am morning alarms. Fall leaf motifs now that it’s finally cooler than 90 degrees in the shade. Yes, for the students among us, summer is officially over, and school is back in session.

Luckily, a lot of schools and businesses help parents and students get back in the loop by sending regular email communications in preparation of the first day of school — and all through the school year.

Take a gander at some campaign examples that get an A+ from us …

Percy Pierce ElementaryPercy Priest Elementary

Percy Priest Elementary sends a weekly newsletter to parents to keep them up-to-date on everything from where to buy official Percy Priest Elementary Tigers gear to quick links for important information on bus routes and lunch menus. Also, I love that the focal point is a personal note from the school principal. In the end, they’re delivering timely and relevant information that’s also visually appealing. Oh, and they have a knitting club? If only I could go back to school (and back in time) …

+ View the online version of the campaign
+ Visit Percy Priest on Facebook

The ScrapKinsThe ScrapKins

The ScrapKins is a Brooklyn-based organization that aims to get children excited about recycling and teaches them fun ways to incorporate social consciousness via cute-as-can-be little monsters. This particular email is announcing a new game for iPhones that is both educational and, well, pretty fun too. So, as your little ones in the backseat get restless in the carpool lane, they can learn some valuable life lessons while you jam out to your favorite Jon Secada compilation CD.

+ View the online version of the campaign
+ Visit their blog

City of OrangeThe City of Orange City

Schools aren’t the only Emma customers getting in on the back-to-school spirit. This example from one of my favorite Emma customers, The City of Orange City, IA, is chock-full of great goings-on, but specifically seeks to highlight some kid-friendly activities around town. Recorder Lessons for only 50 cents? Preschool Story Hour at the library? Don’t mind if we do, Orange City. And it’s lovely to see that they’ve incorporated social media links at the bottom — it’s a great way to keep their audience clicking for more.

+ View the online version of the campaign
+ Follow them on Twitter

Want to see a few more examples? Take a look at the slideshow below.

Chicago High School for the Arts

Click to see some more school-related campaigns.

Ready to give Emma a try? Get your first 60 days for free when you join in September.


What sets Emma apart?

From opening your account to building your email strategy, we want your Emma experience to be fantastic

Is Emma really that different from other email service providers out there? I’m glad you asked. As a member of our direct sales team, my job is to help folks from all walks of life — and with different marketing goals and tasks — learn how Emma will make their jobs easier. Sometimes, Emma is a perfect fit for them, and other times, they might need to go another route – and that’s OK. Either way, the Emma sales team is here to make sure we get everyone started on the right track with their email marketing plans.

So, you find out a bit about Emma and like what you see. What happens next? Sending out beautiful, professional email newsletters to your recipients isn’t rocket science, but we believe it’s a lot better when you’ve got a network of experts who have your back.

Let’s take a look at what it’s like to join forces with the bespectacled first lady of email marketing …

When you initially give us a call or inquire online, a member of our sales team is here to help you get started. A few of the details we’ll share with you include:

  • Emma’s pricing is all-inclusive, and we don’t charge for add-ons like surveys, image storage or access to an online archive of your sent messages.
  • We offer a menu of fantastic design options so the design works for you, not the other way around. Your email stationery will be uniquely yours and look nothing like the law firm across the street that’s (gasp!) using Template #203 from another service.
  • Our support team of real-live Emma experts is here Monday through Friday to help with questions via email, LiveChat or by phone.

You’ve decided to sign on with Emma (good choice). We’ll set up your new account and login details, and send you a personal, informative welcome note so you know how to access your account and get started. You’ll submit your design form based on the design option you’ve selected (usually Concierge Design or Studio Design), and then you’ll wait a few business days before winning the design lottery.

How do you win that lottery? By getting a hand-crafted custom design by one of our lovely designers, like Taylor Schena or Jennifer Kasdorf. Once you submit your design form, they may want to chat more with you, to make sure they know exactly how to meet your design needs. But, they also want to get to know you better. Perhaps you’ll find out you’re both from Pennsylvania or maybe you’ll swap vegan chocolate peanut butter cupcake recipes. In a few days, your design is ready. You can start sending emails right away, or request some revisions if you’d like.

Since you chatted with me or another sales team member, you know it’s in your best interest to send your monthly newsletters on a, well, monthly basis. So it’s time to add your contact list into Emma, build and send your first email. Not quite sure how to do this? Visit our handy Help Guide or chat with a member of our support team, like Casey Correll or Cortney Rockhill. They’d be happy to walk you through your first audience import and answer any other questions you have.

You’re all set! You’ve created your first campaign, sent it to your audience and collected real-time response data. Good work. And the best part is, this isn’t just some red carpet we roll out for first-time customers. Have a question about billing? Call us (800-595-4401). Have a question about your response numbers? Email us. Curious how to get started with surveys? Stop by LiveChat. Want to know where Emma gets her name? Well, it’s really not a big mystery, but we’d love to tell you. We’re happy to have you on board.

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Get started with an Emma account. Inquire here.


A tasty tour of a few Emma customers’ email campaigns

How folks in the food industry use email marketing with style

I like two things: delicious food and email marketing. Well, to be honest, I like a lot of other things too, but delicious food and email marketing are near the top of the list. So, naturally I not only sign up for a lot of restaurant and food-related lists, but I take notice when one of my favorite eateries delivers particularly engaging messages directly to my inbox.

If you think about it, restaurants rely heavily on visually engaging their potential customer base. You normally see a photograph of that delectable hamburger long before it ends up in your belly. Email marketing is a personal and direct form of communication, allowing restaurants to carefully choose the content and the timing of their messages to best capture the attention of hungry fans like me. Here are a just a few campaigns that recently caught my attention. Bon Appetite!

Taco Mamacita | Emma Email Marketing

Who'd turn down free guacamole?

Taco Mamacita

Free guacamole? Yes, please! After I signed up for Taco Mamacita’s email list, one of my favorite Mexican restaurants in Nashville, I immediately received an email offering me a reward for my interest. (Way to set up welcome triggers, Taco Mamacita.) You bet I paid Taco Mamacita a visit and used that coupon. But, let me set the record straight: The rumor that I signed up under several other assumed names over a short period of time and then went into a euphoric guacamole daze? It cannot be proven.

+ View the online version of this email campaign
+ Visit Taco Mamacita’s website
+ Set up your own welcome triggers

Olive & Sinclair | Emma Email Marketing

Olive & Sinclair's custom stationery frames their survey.

Olive & Sinclair

Olive & Sinclair, artisan chocolatiers based just miles from me, caught my attention in shops around town by having the most beautiful and innovative packaging I’ve ever seen on a chocolate bar. Their sense of style coupled with a remarkable product prompted me to sign up for updates. (If you’re a chocoholic too, sign up here.) Then, I received the survey to the right. I answered as honestly (and quickly!) as possible, praying that I’d get another email offering free chocolate for a year. I didn’t get that (maybe next time?), but I love that a local brand asked for my feedback.

+ See the survey
+ Visit Olive & Sinclair’s website

Frontera Grill | Emma Email Marketing

Great food. And equally great emails.

Frontera Grill

I’m a huge fan of the Bravo show Top Chef. Chef Rick Bayless won the first season of their masters round, which pits famous chefs head-to-head in competitions similar to the ones they once judged in previous seasons of regular Top Chef. Chef Rick Bayless also owns a little restaurant called Frontera Grill in Chicago. I haven’t been yet, but I get Rick’s emails nonetheless. He’s amazing. His food is amazing. And now his email tells me he’s offering brunch with bacon guacomole (remember my aforementioned love of guacamole?) and mimosas. Something tells me I need to make a trip to Frontera Grill in Chicago, um, right now.

+ See the online version of the email campaign
+ Visit Frontera Grill’s website

Is your hunger for tasty emails not satisfied quite yet? Click below to view a slideshow of some other restaurants and food-related companies that use our service to spread the good word.

Union Square Cafe

Click to see some yummy email campaigns.

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Interested in partnering with Emma to send stylish emails? Each Emma account starts with a custom design. and we’d love to help you translate your brand to the campaigns you send. Find out more.