It’s beginning to look a lot like winter. But don't get all sad about the shorter days and colder weather. It’s also the season for celebration, and our designers have been hard at work on new template designs to help you do just that. Here are just half of the 14 new additions to your favorite Winter Holiday Collection templates!See full article
Email is the most effective way to get new customers and stay in touch with existing customers, but still it can feel tough to grow your email list. So how do you get started growing your email list and growing your business? Here are just three of the strategies covered in the free 30 day Email1K course to build a revenue-generating email list from the good folks at SumoMe.com.See full article
It's no secret that we've been talking a lot about automation around these parts. We promise we've tried to keep the PDA to a minimum, but you might be wondering why we've gone so gaga over automation lately. It's because it works – and we're big fans of anything that gets great results AND makes our marketing lives easier at the same time. But don't just take our word for it. Check out these eye-opening stats on why more and more marketers are getting in the automation game.See full article
We recently hosted a livecast for Emma customers to get an early look at our upcoming automation features. Automation product owner Cody De Vos and client success specialist Rachel Rogers walked attendees through their favorite aspects of the new Automation section in Emma. Watch my favorite clips for a sneak peek!See full article
The holidays are officially upon us! And to kick things off, we analyzed the trends from our customers’ emails during the 2013 holiday season and combined them with key findings from Outbrain’s recent holiday content study.
The resulting guide is packed full of insights and advice that can help any marketer make the most of these 9 busiest weeks of the year. Let's dig in...See full article
With Halloween here, the holiday season is officially upon us, so we're kicking things off with an email-friendly set of tricks and treats. As you prepare your fall- and winter-themed campaigns, consider implementing the three treats below — and avoiding the three tricks. Your campaigns will bewitch your subscribers (in a good way).See full article
When you’re a kid and you’re granted that one night to roam around the neighborhood collecting candy from adults, you have to make the most of it. The door-to-door adventure usually lasts just a few short hours, so it’s important to make smart choices about what houses to visit and which ones to skip. It’s a lot like crowded inboxes. Your subscribers are short on time, their attention spans are dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers’ heads to navigate the tricky landscape and get the best treats, usually in the form of opens, clicks and conversions.See full article