This month? All over the place. Here’s a quick look at what we’re getting into this October.See full article
As an email marketer, it’s easy to get bogged down in the nitty-gritty, day-to-day aspect of it all: segmenting your list, checking mailings for deliverability issues, optimizing for plain text and HTML… the list goes on.
But if you’re anything like me, you think this whole email thing can be pretty fun, too. Sure, those little details are what make for great response and conversion rates. But sometimes, you see a mailing that captures your attention for no reason other than the fact that it’s innovative, or interesting, or jaw-droppingly beautiful.
So here’s a tribute to a few of those campaigns that helped remind me why I love email. Check ‘em out!See full article
One of the curses of being obsessed with building great products is you start to see parallels everywhere. For me, that means I start to see insights into building great products in my favorite movies. Here are a few from the Dude and his compadres.See full article
When the average email list churns 25-30% year-over-year, finding ways to keep yours on the uptick can feel like an impossible task.
You don’t want to be too intrusive or annoy your casual website visitors by asking them to sign up over and over again. At the same time, you know that someone inviting you into their inbox propels them way further down the path to conversion – plus, it gives you a fantastic opportunity to nurture them into repeat customers. So what do you do?
Leverage the audience you already have! One of the great things about your current subscribers is that they’re already connected with other, like-minded individuals who might be interested in your brand. So by involving your audience in your list growth efforts, you won’t just attract new subscribers – you’ll attract the right kind of subscribers.
Not sure where to start? Here are four simple ways to leverage your current audience and grow your email list like never before.See full article
You may have recently seen an announcement from Gmail promising better emails tailored for all your devices. Here’s what that means.See full article
The best email marketing? It isn’t for the faint of heart, guys.
Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the chance to reap some even bigger rewards. If you’re feeling courageous, here are three risky – but potentially rewarding – strategies to try out in your next campaign.See full article
As an email marketer, chances are good you’ve been here before: You fire off a campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your click rates are dismal.
Since the whole point of your email is to encourage action, it’s a problem marketers everywhere are desperate to solve, stat. But never fear – nine times out of ten, poor engagement can be tied to one of these culprits. Here are four common reasons your audience might not be clicking on your email, plus some actionable tips you can use to boost your click rates for good.See full article
One of our favorite parts of the Emma Plus Advanced Automation suite is the new “if this, send that” functionality. Some people call it branching or conditional logic. We like to call it the perfect follow-up email.See full article
With so much on their plates, it’s easy for marketers to fall into the routine of sending the same type of mailings over and over again. After all, if what you’re doing works, it will continue to work… right? Maybe not. In failing to diversify your content, you risk boring your subscribers, causing them to lose interest in your brand, and – worst of all – inspiring them to hit that dreaded “unsubscribe” link.
One of the best ways to change things up and keep your audience engaged? Get some inspiration from brands already doing it best. Here are 5 emails that stood out in my inbox; use some of their ideas to spice up your emails and get out of your rut for good.See full article