Valentine’s Day is all about putting in a little extra effort for the ones we love. For some people, that means picking up flowers and chocolate (or, if we’re being honest here, a six pack and pizza) for that special someone – but for email marketers, it means showing your subscribers a little appreciation.See full article
Though “The Big Game" is still a few days away, as far as we’re concerned, one team has already triumphed.
You see, a few weeks ago, we signed up for the Denver Broncos and the Carolina Panthers email lists – and since then, we’ve been evaluating each team's performance on the most competitive field we could think of: the inbox.See full article
Thistle Farms recently ramped up their email marketing program with the goal of reaching more people with their message of hope and healing. Here’s a look at how a new custom-designed template from the Emma Services Team boosted their click rates 750%, promoting greater engagement with their incredibly deserving cause.See full article
As email marketers, we understand that feeling all too well – it’s incredibly easy to fall into a rut when it comes to your design, content, and sending habits. Here are three ways email marketers can find themselves in their own version of Groundhog Day, and what they can do to break out of it once and for all!See full article
Ah, January. It’s miserably cold, the fun of the holidays is long over, and Valentine’s Day chocolates are still weeks away – it’s about time we brought some cheer to this blah time of year! So we’re warming your winter blues with something we know you love: fresh, hot marketing stats.
Grab some cocoa, snuggle up, and enjoy!See full article
Retailers are often on the cutting-edge of email marketing, sending some of the best, most creative campaigns out there. And they have to be – the battle for our attention in the inbox has never been more competitive. So we caught up with our own retail expert, Retail Account Manager Blake Area, to see what retailers can do to gain an edge in 2016.See full article
Like Jim and Pam, a fresh lime dropped in an ice-cold Corona, or Jaden Smith and Twitter, video + email is a match made in (marketing) heaven.
According to LiveClicker, marketers that include video in their emails see a 55% increase in clickthrough rates. And using the word “video” in a subject line lifts open rates by 10%, click rates by 65%, and reduces unsubscribes by 26% (Syndacast).
But here’s the problem: Just because you know that video works doesn’t mean you know how to make it work for you. So for those in need of inspiration, here are 5 stellar examples of different ways brands have used video in their email marketing. If you think one of these ideas might work, give it a shot! It could end up being exactly what you need to get your click rates soaring.See full article
Marketing United 2016 is going down April 18-20, 2016 in our hometown of Nashville, TN. If you're not familiar with it, Marketing United is a 3-day conference (hosted by us!) where marketers from around the world come together to learn from the experts, share ideas and have one heckuva time, ahem, “researching” in Music City.See full article