Emma Social recap: The Marketing United edition

A roundup of links we loved this week

It's been a super exciting week around Emma. That’s because we officially announced we’re hosting our first-ever marketing conference, Marketing United! It’s called Marketing United, because we’re bringing together our community and network of friends to learn from industry experts, innovators, and from each other. Get all the details here. Hope you can make it! 

And in keeping with the spirit, we’ve also united our favorite links and social posts from the week that was. Enjoy!.

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The Brainiac Guide to Welcome Email Automation

6 brilliant marketing predictions from Emma staff for 2015

60% of the time, we're right every time

It’s the end of the year, which means marketers everywhere are making predictions on the big trends we should prepare for in 2015. And hey, we’re no different. Time will tell if our crystal ball is more accurate than others, but the blind gypsy we bought it from in Printer’s Alley promised us that it’s never wrong. So we passed it around to several Emma staffers, and here’s what they saw.

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How to boost sales with email automation and smart integration

What we learned from Mabel & Zora

A chat with Tiffany Bean, owner of Portland women's boutique Mabel & Zora, on how she automates emails and integrates with Shopify to get big email marketing results, lift sales and increase website traffic.

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Emma Social recap: The Awkward Santa Photo edition

A roundup of links we loved this week

Yep, it’s that time of year. Parents far and wide drag their kids to the mall or local Christmas fest to take their picture with Santa. And the results? Glorious. Once you’re done gleefully embarrassing/terrifying your kids, give this week’s links a read. They’re almost as rewarding.

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How to use heat maps to increase your email signups

Here’s the truth in six words: your email opt-in still needs improvement. Is the email opt-in the hottest area of your page? Yes? No? What are the top three areas being clicked? Any surprises?

Wait, how do I figure that out? Great question! Use a heat map.

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Emma Social recap: The Champions edition

A roundup of links we loved this week

It’s conference championship weekend in college football. For the best teams in the country, a year’s worth of hard work comes down to one game and a chance to hoist the conference trophy. December often means the same thing for marketers. A year’s worth of work culminates in one last push to boost sales, donations or subscribers. So this week’s links are all about helping you draw up the best strategic game plan to become champion of the EML. What? You've never heard of the Email Marketing League? Weird.

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Boost your email marketing results with brain science

Q&A from our Sixth Sense of Marketing webinar

During our recent Sixth Sense of Marketing webinar, Christopher and I had a blast sharing all kinds of fun brain science facts and email stats that impact marketing results. We got a ton of great questions during the webinar, but there was just no way we could get to them all (sorry!) without keeping folks there all day. But the good news is that the fine folks at MarketingProfs compiled the ones we missed so that we could answer them here on the blog.

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