Just released: Your new email Response overview

The deeper insights you've been waiting for

You may have noticed that the Response overview in your Emma account is looking a little different these days. 

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Emma Social recap: The Back to School edition

A roundup of links we loved this week

This week, we started seeing school buses fueled by the tears of children whose summer vacations have come to an end – so it must be back-to-school time (sorry kids, congrats parents). We're getting into the spirit by pulling together your schedule of email marketing courses for the semester.

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How marketing channels are like the stages of a relationship

A conversation with Jamie and Christopher from the Fifth P of Marketing

During our most recent webinar, The Fifth P of Marketing, VP of Sales Christopher Lester and Events Manager Jamie Bradley held a lively conversation where they introduced the idea that your various marketing channels are like the stages at the start of a relationship. So, we asked them to explain a little more about what they meant here on the blog.

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Behind the email marketing for country music’s biggest stars

What we learned from BubbleUp

Did you know that many country music stars love email marketing almost as much as they love their guitars and passionate fans? (You didn't? Weird.) But what about those country performers who don’t have that innate email marketing savvy? They turn to folks like Tracy Goldenberg at BubbleUp.

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Emma Social recap: The National Book Lovers edition

A roundup of links we loved this week

In honor of National Book Lovers Day, we’ve compiled a little reading material of our own in the form of links to our favorite articles and social posts from this week. Happy reading!

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If Ninja Turtles were email marketers

Because email is the first thing you think of when it comes to the Turtles

Unless you’ve been living inside a shell, you’ve probably heard that there’s a new Teenage Mutant Ninja Turtles movie opening in theaters. We all had our favorite Turtle when we were kids, so it got us thinking: What if the whole ninja thing didn’t work out and they became email marketers instead? Which Turtle would you be?

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26 email stats that all smart marketers should know and love

We confess. We’re marketing nerds. Data, metrics and stats really rev our engines, so we’re always collecting and sharing the best stats we can find around the Emma house. Here are 26 of our favorites.

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How to recover from an email you didn’t mean to send

What we love about Fab.com's approach

Here’s an inbox story that got all of us on the Emma team talking this week.

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How universities can go beyond the newsletter with email marketing

Universities face a unique marketing challenge because they have to reach a wide range of audiences (students, parents, alumni, faculty, staff, etc.) in different departments with different messages – all under the unified brand of the school.

It sounds like the toughest marketing final exam ever, right? But with smart email marketing, it’s a test university marketers can ace.

 

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