Emma Social recap: The Sweetest Day edition

A roundup of links we loved this week

Saturday is Sweetest Day. For the uninitiated, it’s basically Valentine’s Day II, so it’s another opportunity to show those you care about a little love. And since we care about all of you fine folks, consider this week’s links and social posts your virtual box of chocolates: some standard faves, some surprising ones and others that are a little nutty. Enjoy!

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The Brainiac Guide to Welcome Email Automation

How to get a 50% email open rate from new subscribers

What we learned from YMCA of the Triangle

YMCA of the Triangle is made up of 13 branch locations and three overnight camps. With new members joining daily at each location, they needed an email solution to welcome each one to the Y with a consistent, branded experience that keeps them informed about all the great benefits of membership. Happily for us, they chose Emma.

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Q&A from our 8 Second Challenge webinar with CMI

We had a blast joining our friends at Content Marketing Institute for the 8 Second Challenge webinar. We loved sharing tips on how you can connect email design to brain science to not only stand out in the inbox, but also get the marketing results you’re looking for. It was such a smart crowd who attended, so it was no surprise that we got a whole slew of great questions – so many in fact that we just couldn’t get to them all during the webinar. CMI was nice enough to compile the ones we missed so we could answer them here on the blog. 

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Emma Social recap: The Customer Service edition

A roundup of links we loved this week

Today is the last day of National Customer Service Week, but here at Emma, we like to think of every week as National Customer Service Week. That's because we believe we have some of the best customers and one of the best customer support teams on the planet. But don't just take our own self-back-patting word for it. Here's what a few of you nice folks had to say.

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Coming soon: Expanded email automation, powered by Emma

To help more of our marketers get in the automation game, we want to make setting up automatic emails even easier. We know automation can complement your existing sending strategy with smart, targeted messages that feel personal and scale your marketing efforts.

That's why we're so excited to share an early look at Emma's expanded email automation features. Read on to learn exactly what we're building and how you can get early access in your own Emma account.

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Download our free guide to email automation

Automation is all the rage in email marketing – and with good reason. It saves time and helps you reach customers at just the right moment. So why aren’t more marketers doing it? It might be that the word "automation," with its connotations of endless robot arms and gears, has you feeling hesitant. But automation doesn’t have to feel complicated. That’s why we decided to create a guide to demystify automation a bit and help marketers put the parts in place to see results from email automation right away.

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Emma Social recap: The Oktoberfest edition

A roundup of links we loved this week

October is one of our favorite months of the year. The weather is beautiful here in Nashville, football season is well underway, and best of all, the neighborhood Oktoberfest celebrations are in full swing. So grill up a brat, pour yourself a stein of your favorite German lager and check out our favorite articles and social posts from the week. Prost!

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Answers to 10 modern email design questions

Q&A from our 8 Second Challenge webinar with Litmus

The good folks over at Litmus recently invited us to do a webinar all about getting people's attention in the inbox at a time when attention spans are shrinking. We answered a bunch of great questions during the webinar, but with over 4,000 registrants (!), we just couldn't get to them all. Litmus was nice enough to pull together all the questions we missed, so we could answer them here on the Emma blog.

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