We recently got the opportunity to chat with Nora Kern, the Executive Director of one of our past Emma 25 winners – a local nonprofit called Walk Bike Nashville. Here’s a look at what they’re all about, the awesome work they’re doing, and how a free Emma account has helped make their jobs a little bit easier.See full article
Whether it’s due to complicated tech issues or just plain ol’ human error, marketers are bound to make a mistake every once in awhile. And during the holidays – when your send volume and website traffic hit an all-time high – it’s even more likely that an accident will happen.
But no worries, friends: No matter how glaring your error may be, your customers will forgive you – especially if you handle your mistakes gracefully, apologetically, and with a little bit of humor. So one of the best ways to gain back customer loyalty and trust is through a clever “oops” email.See full article
We’re all for watching hours of football and gorging ourselves on pumpkin pie, but at the end of the day, this season is really all about finding ways to say thanks to the people you love. For marketers, it's also the perfect opportunity to thank the individuals who give you business, advocate for your brand, and attend the events you work so hard to put on.
That’s where the thank you email comes in. It’s a simple concept, but you’d be surprised how few solid thank you messages we see out in the wild. And since they’re not super common, the companies who do send them tend to see really awesome results – in fact, thank you emails generate a 42% open rate on average (Remarkety).
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It’s packed with expert tips and best practices to help universities create emails that are impossible to ignore even in the most crowded inbox. Check it out!See full article
When your products are as beautiful as Yumi Kim’s – crafted from sumptuous silk and bold, colorful graphic prints – it’s essential that your emails follow suit.
"The Yumi Kim brand is influenced by our designer Kim Phan’s own aesthetic with an emphasis on vintage silhouettes spun with a contemporary urban feminine mystique,” said Marketing Coordinator Alivia Massimillo. “The heart of Kim's line has always been playful, floral designs. She loves travel, as well, so she also brings that sense of freedom and wanderlust into her work."
The brand’s marketing team maintains the same gorgeous aesthetic in their emails; in fact, they’re easily some of the most beautiful we’ve seen hit our inboxes! So for marketers looking for inspiration, we're spotlighting three of Yumi Kim's best emails and breaking down the marketing smarts baked into each design.See full article
With 92% of holiday shoppers either researching or purchasing products online, it’s imperative that you have a clear strategy for driving traffic to your site and converting those visitors into new email leads and sales. Here are some quick tips for maximizing your sales this holiday season.See full article
We had a blast talking email marketing for franchises during our live Q&A with Sam Dresser. Sam tackled subjects ranging from the challenges of marketing with a limited budget to the importance of maintaining brand consistency. Most importantly, he left us all with interesting, easily-applicable tips and helpful, real-life examples from School of Rock. We can definitely get behind all the amazing marketing advice and expertise he shared!
Since he covered so much, we thought it’d be a good idea to summarize some of the key takeaways from our chat – read on and enjoy!See full article
You know what they say: Behind every celebrity chef is a master email marketer. (Do they not say that? We could have sworn…)
For celebrity chef and media personality Mario Batali, that marketer is his Communications Director, Pam Lewy. Pam has over a decade of experience in PR, food media, and communications – and as far as we’re concerned, she officially gets three Michelin stars for email expertise.See full article
Did you know that events typically sell more than half of their tickets the week right before the event?See full article