Author Archive: Emma

Emma goes to TEDxNashville

Kelley and Christy share their TEDxNashville experience

Emma’s feeling the love for TEDx this month. Gina Nykerk and Annie Parsons attended TEDxMileHigh on April 7, and two days later, a group of folks from our Nashville office went to TEDxNashville (take a look at our pictures from the event on Facebook).

Kelley Kirker and Christy Montoya, two of Emma’s design coordinators, share their TEDx experience here.

Kelley Kirkerby Kelley Kirker

New to the world of TED, I didn’t know what to expect from a day of “ideas worth sharing.” I was curious enough to invest a Saturday, and I’m so glad I did. I left inspired and utterly motivated.

Nashville’s theme was “A Sense of Wonder,” and as I listened to each speaker, it wasn’t long before I started to ponder how I could play a role in changing the world. I may not be a philanthropic photographer or children’s songwriter, and I probably don’t have a future in rocket technology, but my mind was alive with wonder.

The final two presenters of the day, Ashley Judd and Jimmy Wayne, went beyond wonder and absolutely moved me. Ashley shared experiences from her travels and introduced us to the lives of people this world has forgotten: women and children who live in some of the worst conditions imaginable. She shared her commitment to honor and remember them.

Then, Jimmy took the stage. Since he’s a musician, it didn’t seem strange for him to step up to the microphone with a guitar strapped on. But I was in no way prepared for the weight of his message and the poignant song he shared. Jimmy spoke quietly as he told his personal experience with abandonment, incarceration, foster home survival and hope. Ultimately, Jimmy’s story took something previously global (read: a world away) and made it local. It’s not a heartache nine time zones away — there are children right here in Nashville who need to experience safety and love. It is surprising and wonderful to connect so profoundly with a story.

Now I know TED. It’s about knowledge and inspiration that resonates and spreads. Thanks to the folks at TED, the local planners and the speakers for a life-changing Saturday.

Christy Montoyaby Christy Montoya

Months before TEDxNashville arrived, I was invited to join the marketing committee coordinating the exposure and communication of the 2011 event. I had become intrigued by TED over the previous year and was quick to join the team for Nashville’s 2nd annual conference focused on Technology, Entertainment and Design. Taking a step behind the scenes allowed me to see the creativity and determination of those in my community, all committed to facilitating a space and time for ideas to be shared, for energizing dialogue to take place and for inspiration to jumpstart a thousand more fantastic dreams and goals.

The conference flew by with each speaker approaching the stage for a few minutes to share his or her story. I was struck by the simple idea that a portrait could allow someone to see his or her value, that a poetic anthem might preserve the dignity of otherwise forgotten sisters, that the plight of homeless children would cause a man to walk 1,700 miles across the country in order to spread awareness about their experiences.

I’m proud that Emma supported this event, that so many of my colleagues attended and that I had a behind-the-scenes look at the people who make TED successful. (Check out TED’s initiatives if you’re interested in getting involved.)

Even now, I find myself reflecting on the stories and ideas shared a few weekends ago, and I sense a renewed passion for the causes I care about. What idea are you putting motion to? How might your passions make the world a better place?


What’s on your walls?

When we moved into the new Emma digs in January, we weren’t sure what to do with all the extra wall space (not to mention other amenities like “more than two restrooms” and “hey, it doesn’t smell weird”). We framed some marketing and campaign creative and put up some of those famous Hatch Show Prints, but when it came to painted stuff, we just didn’t think a corporate art rental program was our style.

Instead, we invited the kids of Emma employees who attend Children’s House Montessori School in Nashville to create the art for us, asking them to look at Emma’s logo and create an entire picture of Emma around it. Another team helped to paint a cityscape. So now we have something of an art gallery to welcome folks who visit the shop, complete with gallery-like descriptions for each work of art. Here are a few for your artistic enrichment…

Emma with Tiny Chicken Arms, and Perfectly Okay About It

Emma Art

Watercolor on Canvas

A classic study in human and fowl proportion, Tiny Chicken Arms is believed by some art critics to be the first attempt to combine a human body and chicken arms in a blouse that was clearly intended for much larger, non-chicken-like appendages.

At first glance, the work appears to feature legs of differing lengths, almost in an accidental way, but note how the subject’s earrings follow the same long-short pattern.

Also, the subject has no nose.

Patrons interested in further researching the early career of O. Smith can see also:

Figure with Large, Bulbous Right Leg and Normal-Sized Left Leg, Four Fingers with Two More Sticking Out of the Wrist Area, and Boy With Unintentional Extra Neck.

Artist: Owen Smith (age 5), Children’s House Montessori

Emma with Blue Hair and Dark Skirt/Innertube

Emma Art

Watercolor on Canvas

Hooper is widely considered to be the philosophical leader of the Buoyant Attire movement, a group devoted to furthering the idea of clothes that can also be used as flotation devices.

In this particular work, it’s as if the subject is saying, I can stand here possibly waving at you, or I can tube down Category Four rapids if the mood strikes me.

Many believe the artist’s later effort, Look At Me, Now I’m Tubing Down Category Four Rapids, may be the logical companion piece to this canvas. Innertube is not without controversy, as some scholars question its inclusion in the Buoyant Attire movement.

They point to the artist’s use of a dinner napkin already tucked in as a clear nod to the Post-Tubing Cheese Crackers movement, a splinter artist group fervently opposed to the idea of tubing without proper snacks.

They are based out of Nebraska.

Artist: Maggie Hooper (age 4), Children’s House Montessori

Emma in Purply Gown and Red Gloves or Possibly Smeared Cupcake

Emma Art

Watercolor on Canvas

Known for her work in carefully arranging wood blocks, artist Julia Spessard displays her versatility with Emma in Purply Gown.

This work is her first foray into painting — or, in her words, “making pretty pretty.”

With its use of heavy brush strokes, serious tone and tiny nose, Gown is at once a commentary on the absurdity of society life and a challenge to the world of fashion designers.

This challenge is namely to make more things that are purple.

This is a theme that would resurface in J. Spessard’s subsequent oil series, My Purple Daddy and His Giraffe, Which is Also Purple. Allusions to smeared cupcakes in her later works are more pronounced.

Artist: Julia Spessard (age 3), Children’s House Montessori

Emma in Slightly Mannish Sweater Suit

Emma Art

Watercolor on Canvas

Part of the watercolor series Sweaters: Not As Ladylike As You Might Think, Slightly Mannish is generally considered to be artist Woods Spessard’s most important work.

This triumph follows on the heels of the somewhat less regarded efforts Half Flower, Inside My Nose and Orange-y Blob.

Note the use of the horizontal lines, earth tones, and large, gangly google-y eyes favored by artists of this period.

(This period refers to the time right after nap time and before plastic stove baking time).

Discerning viewers may also spot the subtle influences of Van Gogh and Cezanne.

Other views may note the subtle influences of the Dress Barn’s winter line, circa 1997.

Artist: Woods Spessard (age 5), Children’s House Montessori

Future, and Possibly Architecturally Unstable, City

Emma Art

Watercolor on canvas

One of three works in the series Whimsical Buildings You Might Not Want to Stand Underneath, Future City re-imagines the modern skyline in vivid blues, yellows, reds, and the ever-popular architectural color Bubblegum Pink.

The work blends whimsy and irreverence to create an abstract paradise for everyone but building inspectors, window makers, and the poor sap who rented the elevator-less rocket-launcher penthouse.

Artists: The boys and girls of Children’s House Montessori (ages 3 through 6)


Email marketing no-nos redux

If you followed along with our ten things to avoid in your email newsletters on the blog earlier this month, you might enjoy our most recent Ask Emma Q&A newsletter. We go through ten email marketing no-nos once again, adding detail here and there and even referencing Jean-Claude Van Damme. You can read it here, along with anything else in the Ask Emma archive that strikes your fancy.
[tags] email newsletters, ask emma, myemma.com, email marketing[/tags]


Congratulations, Nora…

A big congrats to Nora Roberts, whose novel Angels Fall was awarded the Best Book of the Year at the Quill Awards. Nora and her agency, Technology Concepts, used their Emma email newsletter to encourage 83,000 of Nora’s loyal readers to vote for her. Thousands of click-throughs later, Nora got to accept her award among other Quill Award winners, including Cormac McCarthy, Amy Sedaris and Al Gore. If you like, you can catch the award show – it’ll air on select NBC affiliate stations tomorrow, October 27th.

[tags]nora roberts, quill awards, email marketing, technology concepts[/tags]


Day 10: Things to Avoid in BtoB E-Newsletters

Today’s email marketing tip wraps up our ten-day tip fiesta. If you like, you can download the full email marketer guide from BtoB.

10.gif
Not sending tests.

Sending yourself tests is the only way to ensure the real thing looks and reads just the way you want it to.

Illustration by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]


Day 9: Things to Avoid in BtoB E-Newsletters

Here it is, today’s email marketing tip…

9.gif

Sending too often (or not enough).

Send too often and you might annoy; send too infrequently and they might forget you. Work toward finding your ideal frequency.

Illustration by Hal Mayforth

[tags]BtoB, email marketing, newsletter tips, myemma.com, Hal Mayforth[/tags]


Day 8: Things to Avoid in BtoB E-Newsletters

What else to avoid in your email marketing efforts? Here’s Day 8…

8.gif

Sending a novel.

Respect readers’ time–and short attention spans–by getting to the point(s).

Illustration by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]


Day 7: Things to Avoid in BtoB E-Newsletters

Enjoy today’s email marketing tip for making the most of your email newsletter

7.png

Ignoring results.

If you’re investing in e-mail, tracking (and reviewing) the response helps you make sure it’s worth it.

Illustration by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]


Day 6: Things to Avoid in BtoB E-Newsletters

Here’s Day 6 in our series of ten email marketing tips…

6.gif

Using generic subject lines.

“October Newsletter” may in fact be what you’re sending, but readers need something catchier to know just what makes October so great.

Illustrations by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]


Day 5: Things to Avoid in BtoB E-Newsletters

Today’s tip for better email marketing…

5.gif

Forgetting the opt out.

Leaving off the opt-out link isn’t just annoying, it’s also illegal.

Illustration by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]