And the winner of the Last Word survey is ... Stephen Colbert!

Can Tom Martin convince him to share his views on digital media?

Stephen Colbert captured 37% of the votes.

Ask big questions, and you'll get big answers. That's exactly what happened when we asked our audience to help decide who should have the last word in Tom Martin's social experiment, Talking with Tom, which we're sponsoring.

Each Monday since January, Tom has shared a new video interview with a leading digital thinker, asking them to answer the question, "What's next {in digital media}?" He's assembled an impressive list of folks, and as his last interview approaches in December, we wanted to help him kick it up a notch.

At the beginning of August, we drew up a dream list of possible interviewees for Tom's 52nd — and final — interview, and after a month of voting by new and old friends alike, the winner is … Stephen Colbert.

Colbert received 37% of the votes on a list of folks that included Bill Gates, Arianna Huffington, Steve Jobs, Marissa Mayer, Kevin Rose, Chris Sacca and Sheryl Sandberg. Steve Jobs and Arianna Huffington came in second and third place, respectively. We also encouraged write-ins and saw suggestions such as Jon Stewart, Bill Clinton, Warren Buffett and J.K. Rowling. Even will.i.am got a vote.

"We handed the reins to you, the online community, to tell us who you'd like to hear talk about the future of digital media. And you picked a doozy," says our CEO, Clint Smith. "But that's part of the fun. The challenge now will be to reach out to Stephen Colbert exclusively through social media and convince him to be part of the video interview goodness."

Yep, that's right. Now it's up to Tom to land an interview with Colbert via social networks alone. He can tweet at Colbert, send him a message on Facebook, try to join his LinkedIn network (A LinkedIn search reveals 256 results for Stephen Colbert – which one is the real Colbert?), make a video request and post it on YouTube, and, well, you get the idea. Think he can do it?

"To quote Yoda, 'Do or do not. There is no try,'" says Tom. "It's getting Colbert on camera or fail. I don't expect it to be easy. I imagine I'll need to spend a large portion of the rest of the year trying to Colbert to agree to give the last word."

To follow Tom's progress, subscribe to Talking with Tom here. And, while you're there, check out the more than 30 interviews he's already posted (they're around two minutes each). Tom will also post periodic updates on his pursuit of Colbert on his blog. And stay in-the-know on Twitter by following @TomMartin and @emmaemail.

Oh, and it goes without saying, if you know Stephen Colbert or someone who knows Stephen Colbert … or someone who knows someone who knows Stephen Colbert, tweet at us. Let's help make this happen, folks!