The value of email this holiday season
We're getting in the holiday spirit around here, and we're also taking a look back at some of the great features and services that rolled out in the last year, each designed to make your work life a little easier and sometimes even a little more fun.
Over the next few weeks, we'll share our own version of The 12 Days of Christmas, but instead of turtle doves and geese a-laying, we've got email marketing tips and smarty-pants ways to make the most of your Emma account. Let's get started!
We'll start with the basics: Email works. And holiday emails really work.
- Email boasts an amazing $40 ROI
- It accounts for higher conversions than search and social combined
- Emails sent between December 10-13 account for 8.49% of all holiday revenue
The takeaway? You should put your Emma account to work for you – especially this holiday season – and if, like everyone this time of year, you're feeling short on time, we've got a solution.
Enlist the help of Emma's Concierge team
An Emma Concierge (think the friendliest, most helpful Emma expert you've ever encountered) can help you cross "holiday campaign" off your to-do list with just one conversation.
Tell Mallory, Christy or Sam what you need -- an email invitation for your holiday party, an end-of-year promo or a holiday e-card for your subscribers -- and they'll make sure you get a holiday template that features your brand and makes it easy to add your content and send. Or, hand over your text and images and they'll create a send-ready email for you. It doesn't get much easier than that!
Check out our special menu of holiday concierge design services here.