The most versatile email templates, brought to life
Last week, we revealed a new batch (over four dozen, actually) of readymade templates that are built right in to every Emma account. The response from customers has been amazing! Not only do you guys really like the new designs…
LOVING the new @emmaemail templates!— Justina Solties (@Its_JustTina) April 8, 2014
…But you’re also putting them to use in some really cool ways. In my last post, I shared some of the thinking behind the new templates, and today I’m back to show a handful of them in action.
A last-minute reminder
The Rome Braves jumped on Crosscut Alley to invite fans to the first game of the season. The template has an “alert” feel, but it doesn’t compete with the strong header image or the awesome stadium shot.
A content-rich newsletter
Nonprofit news agency City Limits sent their newsletter on First Edition, which is perhaps the most versatile of these latest templates. The minimalist design lets the content shine through, and when you view this email on a phone, the layout converts to one column.
A stylish article
Tech company (and our Nashville neighbor!) Cicayda customized Al Fresco with bold colors and iconography that frames up an article by their VP. The result? A gorgeous email that looks great on screens of all sizes.
A re-engagement campaign
Magazine publisher FourFourTwo used Abelone Fold to reach out to lapsed subscribers. The airy template lets the imagery of the magazine covers stand out, and the Order Now buttons have ample white space — perfect for fingertip clicks.
A timely announcement
Yoga and Pilates studio Simply Balanced switched to East Berkeley for their moving announcement. A couple color tweaks and a dropped-in logo turns this simple design into a true brand experience. And of course, I love the way the content stacks when it’s viewed on a mobile phone.
Military Friendly Schools sent a recent webinar invitation on Thorton. Here, they didn’t change any colors from the default settings — but that logo looks mighty nice, and their strong call to action makes this email extremely effective.
Have you checked out the new templates yet?