Solving the mobile email mystery
For our second installment of our 12 Days of Email Tips series, we're tackling a top trend in 2013: Mobile.
You need a mobile strategy. Here's why:
- Mobile is the #1 way people are reading emails. In fact, 48 percent of email is being opened on mobile while just 33 percent is opened on desktop.
- There are consequences to not taking a mobile approach. Seventy percent of consumers will simply delete an email immediately if it doesn't look good on a mobile device.
- People aren't only reading. They're buying! Mobile emails are responsible for almost 10 percent of email-driven purchases.
Okay, you get it. Mobile is a big deal. That's where opens (and purchases) are happening, so design is crucial. People often ask, "How hard is it to make a mobile email?" And that's quickly followed by, "How do I know what my email is going to look like on mobile devices?"
Emma's Mobile Preview + responsive templates do all of the work for you
If you're using Emma for your email marketing, your mobile strategy is baked in to your account features. You might say it's the tasty mobile morsel in your holiday email fruitcake, if you're one of those closet fruitcake fans.
Not only are all Emma templates responsive, meaning they know which devices people are opening on and rearrange your content for optimal viewing, but you can see exactly how your emails will look on a desktop, tablet and smart phone with Mobile Preview.
You no longer have corral your colleagues' phones and tablets to view a test email on each. A simple click of the Preview button in the drag & drop editor will show you how your content adjusts across different devices.
Watch the video below to see Mobile Preview in action for yourself.
Breathe easy, dear Emma customers. We took the guesswork out of mobile for you.