Resolve to split test your subject lines
On this eleventh day of our 12 Days of Email Tips, let’s talk subject lines. We've all read or heard tips from experts about what makes subject lines effective (read: gets the open), but it's up to you to be the expert on your own audience.
Listen to research, but…
Here are a few noteworthy subject line stats to set the scene:
- Subject lines that contain personalization get a higher average open rate
- Subject lines with less than 10 characters had the highest open rate at 51 percent
- Symbols in subject lines can provide up to a 15 percent lift in open rates
We’re all thinking about what we’re going to do differently in the new year, and statistics like these are great for helping you shape a new subject line strategy. But don’t take them at face value. Instead, conduct your own study with the help of Emma’s subject line split testing feature.
Get more opens, now and later
Split testing your subject lines in Emma is easy, and it’s the very best way to ensure you’re getting the best open rate possible. Read how three Emma customers got an immediate lift in their open rates, and resolve to test two or three subjects lines in your next email. Every time you do, you learn a little more about what makes your audience tick. Here’s a how-to video that explains how to set one up.