Email, meet video. Video, meet email.
On this ninth day of our 12 Days of Email Tips, we’ve got a pairing so great it rivals wine and cheese. Combining your video and email strategies together may just be the best Christmas gift you'll give yourself.
Add video to your email
Unless you've been hiding under a rock, you know video is becoming an increasingly important part of your marketing strategy. Adding video as opposed to a static image to your emails can increase click-through rates by more than 300%. Making video a part of your 2014 email strategy is a great way to take things to an interactive level and introduce new marketing channels to your email audience.
Add email to your video
Our friends at video hosting company Wisita built an integration that makes it possible to grow your email audience through video! You can place a signup gate anywhere in your video – before a viewer gets started, after they've finished watching, or right when they're getting to the good part, and the email address will be added right to your Emma audience list. This is a great way to draw subscribers from your website or anywhere you else you post your videos.