Just released: Your new email Response overview
You may have noticed that the Response overview in your Emma account is looking a little different these days. No, it didn’t get a haircut. And no, it didn’t lose weight (but thanks for saying so). We'll wait…
Yes! It’s filled with visualized data and even greater insights into your email results. And you can give that refresh button a rest – your clicks, opens and shares update automatically in real time.
Here's an in-depth breakdown of all the new features, including a Mailing Score to gauge your email's performance at a glance, opens tracked by device and by email client, and a click map to see where people are clicking within the context of your actual email.
Our favorite part of developing the new Response insights: working with our customers to make it better. We made the new Response overview available to key customers who wanted to try it out early and provide us with feedback. Here are just a few of the awesome suggestions and comments we received.
This suggestion led directly to the development of the Opens by Device feature in the new Response overview.
We got some great insight into how our customers will be using the new data.
And we loved all the high fives that let us know we're on the right track.
Wanna chime in? Once you've had a chance to give the new Response overview a spin (just log in and click on any sent mailing in your Response section), hop on over to this conversation in Emma Community and let us know what you think, and how you'll use it in your own email marketing.