Oh, Facebook, there you go again. Changing things up just as I was getting comfortable with the last batch of updates.
As the administrator of Emma's Facebook page, I suppose it's time to embrace the inevitable changes to Facebook. It's a platform that just doesn't stay static — and perhaps that's a good thing. It requires those of us who manage business pages to adopt a practical strategy that's sustainable even as the platform is in flux.
Curious how Facebook's changes will affect the way you monitor your brand's business page or how you interact with brands on Facebook? Let's take a look at a few articles that provide insight:
- Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word of Mouth on Fast Company. E.E. Boyd gives a comprehensive view of new features released to Facebook today, including a new dashboard (called Insights) to measure the reach of individual posts, an API to build tools on top of Facebook's data and a new ad unit that enables brands to create ads out of posts. The new dashboard is likely to please page administrators — now we'll know more about our fans' interests and their engagement with our brand. But, I'm curious, if you're on the flip side of this, is it as appealing?
- Is this the future of Facebook business pages? on The Social Path. Kammie Avant posits that the new Timeline on personal pages is likely to make its debut on business pages soon. Now, Timelines are akin to autobiographical scrapbooks. Will this change how you tell your brand's story? Will it prompt you to fill in story gaps?
- Prepare Yourselves: Facebook to be Profoundly Changed on Mashable. As Ben Parr suggests, Facebook is undergoing a rebirth of sorts. If it's lost its emotional resonance, it wants to bring it back in the form of revamped friend lists, subscribe buttons and more.
- For more information on all of these updates, visit The Facebook Blog.
We want to know what you think of these changes. If you're an administrator of a business page, how do they affect the way you use Facebook? Which changes make you cheer? Which ones make you grumble? And if you're an agency thinking through these changes on behalf of your clients, what are your biggest considerations?
If you're on Facebook to generally connect with friends and businesses you support, how do the recent changes affect your use? Are you spending more time than ever on Facebook, or are you drifting to other platforms, like GooglePlus? Are you more likely to "like" your favorite businesses on Facebook, or do you prefer to interact with businesses in different ways?
Is Facebook a platform that you love to use or love to hate? Tell us in the comments below — we're interested to know what you think of these changes.