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A new platform for Emma

Emma’s getting upgraded with a faster, more feature-rich platform and a handy API for your developers to use

We've been talking about it for a while, and we're now beginning to roll out our new API — and the new Emma platform to support it.

More about the API

We've discussed the new API a bit previously, but to catch you up to speed, an API is an interface that a developer can use to get other programs talking with Emma. That means you can do things like add audience members and groups, pull response data, search your audience and edit member fields all from outside of Emma. If you follow our tech blog, you've heard Alex talking about our Salesforce integration, which relies heavily on this new API. Needless to say, this opens up many exciting avenues for both you as a customer and for Emma overall.

More about the new platform

Even if you're not a developer, Emma's new platform is going to offer some nice upgrades for everyone, with many more on the way. When your account is migrated to the new platform, you'll immediately see improvements like:

  • International character support
  • Multiple test groups
  • Faster send times
  • Overall improved performance

And in the coming months, you'll also see some new features being released on this new platform, including automated split testing, signup and survey notifications and social features for campaigns built into your account. All of these features take advantage of our new platform, and many more will follow. Exciting, right? Here's a sneak peek so you can get a better idea of what's to come.

What's happening behind the scenes

To allow you to take advantage of the new system, we'll be migrating all of our customers to this new Emma platform. That's a major undertaking that entails moving all of your data from one system to another, one that has an entirely new structure to make these improvements possible. The new system will allow us to scale in a fast and stable fashion, and that means a more reliable and flexible Emma for everyone. This should be a seamless process for you, as each individual account can be moved in a matter of minutes, and downtime per account should be a fraction of that. Additionally, we'll be doing these moves at non-peak hours to ensure we don't cause any problems for customers. The entire process of moving all accounts will take some time, so we appreciate your patience as we make the big switch for everyone.

Want to be first in line?

We'll be rolling out the new platform to all accounts over the next few weeks. As a side note, you'll only see any new features we release if you're on the new platform, so if you'd like your account to be upgraded sooner rather than later, let us know here.

If you're a developer and would like to stay updated with the latest API news, let us know here.


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