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Emma Social recap: The Sweet Sixteen edition

A roundup of links we loved this week

It's Friday, and we're right in the middle of the Sweet 16 round of the NCAA tournament. We hope that your favorite team is stil alive (go Dayton Flyers!) and that you're winning your office pool. But if your bracket is anything like ours, it was busted and broken a long time ago. You know what's not broken? The links we've listed below to our favorite articles and social posts from the past week. We assure you that the links are better than that joke. Really.

Best practices
A checklist for writing emails that get opened
10 tactics for increasing customer loyalty
How to turn bland text into sparkling content

Emma news
Learn how to create emails that stand out in crowded inboxes
Our experts discuss how to use social and email to drive sales

Fun finds
The best 'generic' brand video ever
What happens when brands interact on Twitter? 
Fake fans: The bad toupee of brand marketing

Our most popular tweet of the week