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Emma Social recap: The Super Stat edition

A roundup of links we loved this week

It’s no secret that we love our stats around these parts. And some of the fun stats around the big game on Sunday are just fascinating:

  • There will be 1.23 billion chicken wings consumed. About 1 billion of those by me. (National Chicken Council)
  • Completely unrelated: There is a 20% spike in antacid sales the day after the game. (7-Eleven)
  • 9 of the 10 most watched TV shows in US history are Super Bowls. The other one? The M*A*S*H finale. (Nielsen)
  • A 30 second ad costs $4.5 million, making it the most expensive ad buy in history (Kantar Media)
  • Contrary to popular belief, it's not the biggest beer drinking day of the year. Number 1? Fourth of July. 'Merica! (Nielsen)
  • Hashtags have replaced URLs as the most popular Super Bowl ad call to action. Audi was the first to use a hashtag in a Super Bowl ad. (Kantar Media)
  • There will be 1,345,823 grown man tears shed watching this:

Is it getting dusty in here? Ok, take in these links while I grab a tissue.

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Fun finds
Meet the many faces of Emma
The life of a marketer in graph form
Brands cash in on the #blizzardof2015

Our most popular tweet of the week


A favorite from our own feed


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