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Emma Social recap: The Simplify Your Life edition

A roundup of links we loved this week

The first week of August is National Simplify Your Life Week. Yep, it’s a thing. And it really speaks to us here at Emma, because in email as in life, we believe that simpler is better. Clutter and disorganization are the enemies this week (frantically cleans four dirty coffee mugs off of desk), so we’re sharing links that will hopefully help your marketing life be a little cleaner and easier.

Best practices
7 myths you shouldn't believe about email marketing 
Email: The old kid on the block's still got it
8 reasons why internal communicators should cheat on Outlook

Emma news
The anatomy of our new Response overview revealed
We made our Huffington Post debut!

Fun finds
The 15 stages of emotion at a content marketing conference
Brands glom onto Sharknado 2 buzz with awkward tweets
Pop princess defeats pint-sized Darth Vader in Share Wars

Our most popular tweet of the week


A favorite from our own feed


Follow along on Twitter, Facebook and Instagram!