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Emma Social recap: The One Idea edition

A roundup of links we loved this week

The big news around the Emma house this week is that we're all super excited about the launch of One Idea. The reason we love it is that it's a brand new way that we can all work together to do great email marketing, which really, is the reason we do what we do. Here's how it works: Just send us the link to the online version of one of your email marketing campaigns. We'll take a look at it and send you an email with one data-backed idea that will help you get better results next time. That's all there is to it! It's free for everyone (not just customers), and it's awesome – just like this week's links!   

Best practices
How do you know if your content is any good?
The anatomy of web content that gets read and shared
50+ epic email best practices tips, stats and blog posts

Emma news
We've made Metric for iPhone even better
Answers to your questions about One Idea
We're looking for a whole bunch of new friends to join us

Fun finds
Sonic sums up summer reading classics in 10 words or less
Nice read (complete with jolly puppies) about one of our Emma 25 customers
Hollaback: Eat24 takes email marketing to the next level

Our most popular tweet of the week

A favorite from our own feed


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