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Emma Social recap: The New Horizons edition

A roundup of links we loved this week

Thanks to NASA’s New Horizons spacecraft (which travelled for nine years and over 3 billion small feat), this week the world got to see Pluto in a whole new light.

Now poor, down-trodden Pluto is no longer just that fuzzy orb in the distance. We can finally get up close and personal with the dwarf planet via the new, crystal-clear images New Horizons collected. And the resurgence of Pluto’s popularity has brought back the debate: Should Pluto be considered a planet, after all? Scientists, politicians and celebrities have all said their piece. Our favorite was this gem from writer Chuck Wendig: 

We’re definitely rooting for you, little guy. So in honor of new discoveries, go check out this week’s links!

Best practices
3 tips to reform your form and deliver more email leads 
How Erica Tannen turned a weekly email newsletter into a bona fide business 
5 secrets to getting your subscribers to forward your emails

Emma news
Learn more about new Emma integrations 
Zapier + Emma 
Emma customers: Is your email’s performance on par with others in your vertical?

Fun finds
True Confessions with Tina Fey and Amy Poehler 
NASA’s New Horizons sends back stunning pictures of Pluto

Our most popular tweet of the week


And lastly, a favorite from our own feed


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