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Emma Social recap: The National Book Lovers edition

A roundup of links we loved this week

In honor of National Book Lovers Day on Saturday, we’ve compiled a little reading material of our own. We're talking some serious literature here. Like, ever wonder what Teenage Mutant Ninja Turtle you would be if the Turtles were email marketers? Or, how about how kittens can help you recover from an email you sent by mistake? Then we've got you covered. Happy reading!

Best practices
How to recover from an email you didn't mean to send (kittens!)
One fake email stat, 26 super-smart real ones and 1 really cute puppy
How universities can take their email beyond the newsletter

Emma news
The Fall templates are back!
We're looking for all kinds of new friends to join the Emma crew

Fun finds
If the Ninja Turtles were email marketers...
5 brand videos that comedians love
The secret to JetBlue's awesome social engagement

Our most popular tweet of the week

A favorite from our own feed

Follow along on Twitter, Facebook and Instagram!