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Emma Social recap: The Halloween edition

A roundup of links we loved this week

Halloween is one of our favorite times of year because it means it's time for us to stage the most spooktacular haunted house in all of Nashville. For the past six years, Emma has designed and staffed the haunted house for St. Luke's Community House, a local nonprofit that provides support for low-income families in Nashville. Every Halloween, members of the community come to St. Luke's to trick-or-treat, play games, and of course, get a good scare in the haunted house. It's a super fun night for everyone. And the scary truth? This year's haunted house was one of the best yet, as you can see:

Emma staff looking creep-tastic. Photo credit: Katie Kappelmann

And now for our favorite Halloween-themed links and posts of the week with all the requisite tricks and treats.

Best practices
Trick-or-treat, email marketing style
4 surprising lessons email marketers can learn from trick-or-treaters
The dark side of content marketing [infographic]

Emma news
Some great automation ideas, and others that, well, aren't so great [video]
We're hiring! No costumes required to apply
Nashville friends! Register for our 'Your Brain on Email' presentation Nov. 19 

Fun finds
This week's most distracting things on the internet: Halloween special
Top 20 Halloween costumes by paid search spend
Agency creatives' advertising-themed costume ideas

Our most popular tweet of the week


A favorite from our own feed

Happy Halloween!

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